The document describes changes made to a music album's digipak packaging based on feedback. The initial near-final draft featured a neon look that was scrapped as it did not suit the album's overall feel. Feedback prompted moving to a less "grungier" look. While the finished product evolved from earlier drafts, it maintained similarities. The conclusion notes that incorporating feedback improved the quality of the final digipak design.

1. A2 Media Music Video
CHANGES MADE THROUGH FEEDBACK

2. HOW OUR DIGIPAK CHANGED
The digipak below is a near-completed
draft which we opted not to use. We
decided to move away from the neon look
for our digipak as it didn’t suit the overall
feel of the album. The finished article is
on the final slide.

3.  We moved away from a ‘grungier’ look after
feedback.

4.  It is still possible to see semblances of our
finished product in the previous drafts, unlike
the previous example. We opted for evolution
rather than revolution in this case.

5. CONCLUSION
 By showing how the digipak developed it is
possible to see how feedback can develop a
product and make it much better.