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To be marketer

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Boris Danilov
Boris Danilov

The my Hometask at British Council, BE10/Sep.2010

BusinessCareer
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To be Marketer Boris Danilov Dean of Ruthens Marketing School BE10 / BC2010
Why Marketing is The Best of Time wasting? Because of:
What is Marketing? New Products Development Market Launch Support & Exploitation Product Promotion Planning & Reporting Research Strategy Business Cases Contact Center Touch management Billing Debts control Satisfaction management Brand Management Advertisement Reputation management Sponsorship Public Relations Key Accounts Care Dealer Sales Own Shops managements Sales Representatives Web-sales Telesales Campaigns Management Loyalty Management Revenue Development (Cross/Up sell, bundles, bonuses, coupons, etc) Customer Lifecycle Management
Where Is Marketing? Marketing (Filling System) Executives (Braine) Management (Skeleton) Finance (Heart & Blood System) Operations (Nervous) Production (Muscles) M&A (merging) Sales (digestion) Security (Skin)
How To Marketing? STP = segmentation, targeting, positioning 4P = price, place, product, promo 4C = customer, convenience, communications, costs
Who Is Marketing? Salesman Finansist Philosopher Entrepreneur Journalist Producer Teacher Logist Analisist Scintist
Q & A Q: Where can study? A: Practices, practices, practices! ,[object Object],A: Risky, purposeful, erudite ,[object Object], A: Clayton Cristensen, William Burgers, Frederic Raiheld, borisso.livejournal.com

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To be marketer

  • 1. To be Marketer Boris Danilov Dean of Ruthens Marketing School BE10 / BC2010
  • 2. Why Marketing is The Best of Time wasting? Because of:
  • 3. What is Marketing? New Products Development Market Launch Support & Exploitation Product Promotion Planning & Reporting Research Strategy Business Cases Contact Center Touch management Billing Debts control Satisfaction management Brand Management Advertisement Reputation management Sponsorship Public Relations Key Accounts Care Dealer Sales Own Shops managements Sales Representatives Web-sales Telesales Campaigns Management Loyalty Management Revenue Development (Cross/Up sell, bundles, bonuses, coupons, etc) Customer Lifecycle Management
  • 4. Where Is Marketing? Marketing (Filling System) Executives (Braine) Management (Skeleton) Finance (Heart & Blood System) Operations (Nervous) Production (Muscles) M&A (merging) Sales (digestion) Security (Skin)
  • 5. How To Marketing? STP = segmentation, targeting, positioning 4P = price, place, product, promo 4C = customer, convenience, communications, costs
  • 6. Who Is Marketing? Salesman Finansist Philosopher Entrepreneur Journalist Producer Teacher Logist Analisist Scintist
  • 7.