Presentation made by Bonhams Group Jewellery Director Joint Group CEO, Matthew Girling, previewing the 4th of December Fine Jewellery Sale at New Bond Street. Contains highlights of the sale along with current market trends and predictions for the fine jewellery market in 2015.

1. Bonhams Fine Jewellery
Lunch and Media Briefing
Thursday 20 November 2014
#BonhamsGems @Bonhams1793

2. Introduction
Jean Ghika
Director
Jewellery Department
UK & Europe
Susan Abeles
Director
Jewellery Department
USA
Paul Maudsley
International Director
Watches
Matthew Girling
Group Jewellery Director
Joint Group CEO
Lucinda Bredin
Global Director of
Communications

3. Jewellery at Bonhams
• Bonhams sells modern and antique jewellery in London, New York, Hong Kong and
Australia across 28 sales a year
• Bonhams are UK market leaders, selling 9,685 lots at auction in 2013, totaling nearly
£31 million
• This November and December we will auction over 3000 lots with a total estimated
value of £20 to £30 million, including: a ruby single-stone ring by Van Cleef & Arpels,
an important carved emerald, diamond and sapphire necklace and a collection of D
colour, flawless clarity, hearts and arrows diamonds

4. Changing Face of the Jewellery Buyer
• Over the past decade, there has been increased interest from private clients. Buyers
are younger and have access to greater disposable income. Educated and informed,
they are increasingly aware of all the different channels of buying jewellery, including
buying at auction
• Women are buying more jewellery than ever before. In 2012 a study by Mintel on
jewellery purchases showed more than half of the 2000 women who took part bought
jewellery for themselves. 1 in 4 buyers in the last London fine sale were female, and
in HK in 2013, 40% of registrations to bid were female; 37% of successful buyers
were women

5. UHNWIs: Investing in Jewellery
• The Knight Frank Wealth Report 2014 earmarks London, New York and Asia as regions that are
most important to the world’s UHNWI community, with London retaining the top spot in 2014. As
wealth increases worldwide, so does spending on luxury goods.
• Last year, the number of UHNWIs rose by 3%; a growing proportion of high net worth individuals
are earning their wealth through entrepreneurship, rather than receiving it through inheritance. As
affluence spreads, luxury goods come within the reach of more and more people, who are willing
to collect ‘investments of passion’ simply for personal pleasure, however there is still a desire for
collectables that will not lose value.
• There have been a number of record sums for untreated coloured stones and ‘fancy diamonds’ in
recent years as UHNWIs put their money into these as a stable ‘safe haven’ asset class – in 2002,
the average price per carat of a pink diamond was $13,000; this year, the price topped $78,000.

6. Technology and Fine Jewellery
• In the last London sale, 54 of the 252 lots sold were bought by online bidders. This
translates to 21% of the sale revenue.

7. Cultural Drivers
• Jewellery has been influenced by fashion since ancient times. It can also be intimate
and personal as well as a valuable and portable commodity.
• The phenomena of the jewellery exhibition has inevitably altered the profile of
jewellery, from commodity to work of art. In the last 20 years Cartier has lead the way
in staging exhibitions of their collection internationally. The V&A recently hosted an
exhibition dedicated to pearls, and the Museum of London recently presented the
Cheapside Hoard, the world’s largest and finest collection of 16th and 17th century
jewels. In New York, the Met exhibited Jewels by JAR at the end of last year, and
they are currently displaying Treasures from India: Jewels from the Al-Thani
Collection. By putting jewellery on show in a gallery to be viewed, the public are
encouraged to appreciate the pieces as an art form.

8. Trends / Ones to Watch
• Our views/predictions based on how the market is behaving
• Coloured stones
• Natural pearls
• Signed jewellery

9. Lauren Bacall

10. Thank you
Please do join the conversation with Bonhams on Facebook (@Bonhams),
Instagram (@Bonhams1793), and Twitter (@Bonhams1793)
via the hashtag #BonhamsGems
#BonhamsGems @Bonhams1793