State of Higher Ed Facebook Pages - 2011 Data and Results

5,559 views

Published on

A snapshot of our research in 2011 which looked at over 355,000 Facebook posts in higher ed.

Published in: Education, Travel
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,559
On SlideShare
0
From Embeds
0
Number of Embeds
4,652
Actions
Shares
0
Downloads
27
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

State of Higher Ed Facebook Pages - 2011 Data and Results

  1. 1. State of Higher Ed Facebook Pages 2011 Data and Results 1
  2. 2. Helping colleges and universities use the web to meet their marketing and recruitment goals. Inquiries: brad(at)bluefuego.com = BlueFuego Client 2
  3. 3. Breakdown by Size of School *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011 XS S M L XL <2,500 2,500-4,999 5,000-9,999 10,000-19,999 >20,000 students students students students students 9% 14% 31% 17% 30%N = 859 3
  4. 4. Average Growth per Page in 2011 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 53.1%N = 859 4
  5. 5. Largest % Growth in 2011 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 Mississippi College 1,053% Harvard 508% Texas A&M Texarkana 471% SNHU 408% University of Iowa 401% MIT 383% UC San Diego 275%University of Nebraska 268% Grand Canyon 250% Loma Linda 247% 0% 275.00% 550.00% 825.00% 1,100.00% N = 859 5
  6. 6. Average Growth per Page 2011- XS Schools *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 40.1%N = 262 6
  7. 7. Largest % Growth 2011- XS Schools *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 Texas A&M Texarkana 471% Loma Linda 247%U. of the Cumberlands 228% Saint Leo University 205% Sweet Briar College 182% Roberts Wesleyan 128% Cal Tech 110% University of Dallas 106% Merrimack College 89% Shorter University 88% 0% 125.00% 250.00% 375.00% 500.00%N = 262 7
  8. 8. Average Growth per Page 2011- S Schools *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 52.56%N = 258 8
  9. 9. Largest % Growth 2011- S Schools *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 MIssissippi College 1,053% SNHU 408% MIT 383% Grand Canyon 250% LIU - Brooklyn 217% Parsons 213%Northwestern Ohio 177% Eastern University 137% Webster University 130% Westfield State 125% 0% 275.00% 550.00% 825.00% 1,100.00%N = 258 9
  10. 10. Average Growth per Page 2011- M Schools *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 55.61%N = 151 10
  11. 11. Largest % Growth 2011- M Schools *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 Harvard 508% USC 234% Stanford 152%CalSt. Dominquez Hills 145% Murray State 118% University of Chicago 114% Princeton 111% Columbia 108% Pace 106% Fordham 104% 0% 150.00% 300.00% 450.00% 600.00% N = 151 11
  12. 12. Average Growth per Page 2011- L Schools *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 59.18%N = 113 12
  13. 13. Largest % Growth 2011- L Schools *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 Nebraska Lincoln 268%Montana St. Bozeman 210%University of Oregon 206% Cleveland State 159% Louisville 143% DePaul 128% UT-Pan American 116% Cornell University 107% UNC Chapel Hill 105% Nebraska Omaha 96% 0% 75.00% 150.00% 225.00% 300.00%N = 113 13
  14. 14. Average Growth per Page 2011- XL Schools *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 73.78%N = 75 14
  15. 15. Largest % Growth 2011- XL Schools *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2011 University of Iowa 401% UC San Diego 275% Temple 192% University at Buffalo 183%University of Houston 163% Florida 138% UNLV 126% Alabama 120% Boston University 119% Arizona State 116% 0% 125.00% 250.00% 375.00% 500.00% N = 75 15
  16. 16. Formula Our method for determining engagement and interaction on a Facebook Fan PageLikes + Comments + # of Fans = Average Engagement Shares If you have 1,000 fans & you get 6 likes, 3 comments and 1 share: 10 Likes/Comments/Shares 1000 Fans Total Engagement = 1% of Fans 16
  17. 17. Ten Most Engaging Facebook Pages 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011 Merrimack College 0.9708% Murray State 0.8615% Ohio Wesleyan 0.7489% Knox College 0.7473% Thomas Aquinas 0.7411% Hood College 0.7311%St. Mary of the Woods 0.7299% John Brown 0.7121% Siena College 0.6956% Alma College 0.6732% 0% 0.25% 0.50% 0.75% 1.00% N = 972 17
  18. 18. Ten Most Engaging Facebook Pages 2011 - XS *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011 Merrimack College 0.9708% Knox College 0.7473% Thomas Aquinas 0.7411% Hood College 0.7311% St. Mary of the Woods 0.7299% John Brown 0.7121% Alma College 0.6732% Walsh University 0.6616% The Masters College 0.6518%University of The Ozarks 0.6444% 0% 0.25% 0.50% 0.75% 1.00%N = 303 18
  19. 19. Ten Most Engaging Facebook Pages 2011 - S *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011 Ohio Wesleyan 0.7489% Siena College 0.6956% Wellesley College 0.6655% Shaw University 0.6315% Susquehanna 0.5747% Stonehill College 0.5529% Union College (NY) 0.4887% St. Olaf College 0.4839% Messiah College 0.4756% Grove City College 0.4715% 0% 0.20% 0.40% 0.60% 0.80%N = 287 19
  20. 20. Ten Most Engaging Facebook Pages 2011 - M *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011 Murray State 0.8615% U. St. Thomas (MN) 0.5044%Colorado State Pueblo 0.4782% U. Incarnate Word 0.4445% TCU 0.4418% SMU 0.3558% Marquette 0.3481% Arkansas Little Rock 0.3328% Texas Southern 0.3153% SUNY Fredonia 0.3104% 0% 0.23% 0.45% 0.68% 0.90%N = 166 20
  21. 21. Ten Most Engaging Facebook Pages 2011 - L *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011 Washington State 0.5823% IPFW 0.4851% Stephen F. Austin 0.4443% Youngstown State 0.4234% University of Nevada 0.4107%University of Nebraska 0.3915% Drexel University 0.3698% UT- Arlington 0.3431% Utah State 0.3261% Wichita State 0.3253% 0% 0.15% 0.30% 0.45% 0.60%N = 133 21
  22. 22. Ten Most Engaging Facebook Pages 2011 - XL *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011University of Houston 0.4879% NC State 0.4443% UW - Milwaukee 0.4398% Texas A&M 0.4270% UW - Madison 0.3402% University of Iowa 0.3102% Georgia State 0.3026% University at Buffalo 0.2922% UC San Diego 0.2882% Kansas University 0.2668% 0% 0.13% 0.25% 0.38% 0.50%N = 83 22
  23. 23. Geographic Location of 100 Most Engaging Pages in 2011 West Midwest South Northeast 14% 37% 25% 24% 23
  24. 24. Average Number of Posts per Month 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010N=796 22.68 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011N=972 29.64 24
  25. 25. Average Number of Posts per Month - XS Schools 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010N=243 18.43 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011N=303 22.34 25
  26. 26. Average Number of Posts per Month - S Schools 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010N=237 20.78 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011N=287 26.42 26
  27. 27. Average Number of Posts per Month - M Schools 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010N=143 24.92 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011N=166 34.11 27
  28. 28. Average Number of Posts per Month - L Schools 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010N=105 27.13 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011N=133 35.12 28
  29. 29. Average Number of Posts per Month - XL Schools 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010N=66 33.86 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011N=83 49.17 29
  30. 30. Percentage of Pages that Increased Engagement in 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011 46.9%N = 729 30
  31. 31. 60.7% of the Pages that increased engagement in 2011decreased their average # of posts per month in 2011.N = 729 31
  32. 32. Percentage of Pages that Decreased Engagement in 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011 53.1%N = 729 32
  33. 33. 81.2% of the Pages that decreased engagement in 2011 increased their average # of posts per month in 2011. *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011N = 729 33
  34. 34. Largest Year over Year Engagement Increase *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011 Ohio Wesleyan 2,104%West Chester University 647% Stonehill College 453% Merrimack College 375% Gutavus Adolphus 351% Regent University 317% University of Vermont 314% UW Milwaukee 306% Penn State Berks 277% McNeese State 247% 0% 1,000% 2,000% 3,000%N = 729 34
  35. 35. Largest Year over Year % Engagement Increase - XS Schools *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011 Merrimack College 375% Regent University 317% Saint Bonaventure 226% Jamestown College 177% Buena Vista University 166% Wilkes University 157% Alma College 143% Eckerd College 132% Gordon College 129% Moravian College 124% 0% 133% 267% 400%N = 218 35
  36. 36. Largest Year over Year % Engagement Increase - S Schools *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011Ohio Wesleyan University 2,104% Stonehill College 453% Gustavus Adolphus 351% Sacred Heart University 215% DePauw University 191% Otterbein University 177% Wagner College 156% Ross University 144%University of New Haven 132% Delta State University 126% 0% 1,000% 2,000% 3,000%N = 214 36
  37. 37. Largest Year over Year % Engagement Increase - M Schools *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011West Chester University 647% Penn State Berks 277% McNeese State 247% Murray State 229% University of Chicago 214% Bridgewater State 201% Howard University 147% UMASS Lowell 132% Indiana State 120%Colorado State - Pueblo 119% 0% 233% 467% 700%N = 132 37
  38. 38. Largest Year over Year % Engagement Increase - L Schools *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011 University of Vermont 314% UT - Pan American 238% Utah State University 197% Southeastern LA 104% Florida Atlantic 87% Binghamton University 72% Georgia Southern 65% Western Illinois 64%Columbia College Chicago 62% UW Eau Claire 62% 0% 133% 267% 400% N = 97 38
  39. 39. Largest Year over Year % Engagement Increase - XL Schools *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011 UW Milwaukee 306%University of Memphis 136% University of Georgia 134% University of Iowa 125% Western Michigan 124% University of Arizona 96% UC Irvine 88%University of Cincinnati 87% Middle TN State 54% Florida International 54% 0% 133% 267% 400%N = 68 39
  40. 40. Percentage of Pages that decreased posts per month in 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011 28.4%N = 729 40
  41. 41. 63.8% of the pages that decreased posts per month in 2011 saw an increase in engagement in 2011. *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2010 and 2011N = 729 41
  42. 42. Average Engagement 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010N=729 .2480% 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011N=729 .2211% 42
  43. 43. Average Engagement - XS Schools 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010.3054% 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011.2876% 43
  44. 44. Average Engagement - S Schools 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010.2340% 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011.2321% 44
  45. 45. Average Engagement - M Schools 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010.1780% 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011.1658% 45
  46. 46. Average Engagement - L Schools 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010.1717% 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011.1642% 46
  47. 47. Average Engagement - XL Schools 2010 *at least 1,000 fans on 1/1/11 and averaged at least five posts per month in 2010.1659% 2011 *at least 1,000 fans on 1/1/12 and averaged at least five posts per month in 2011.1603% 47
  48. 48. Are you ready to Ignite the Fuego? Contact us today: brad@bluefuego.com 48

×