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Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
Best of BbWorld 09: Standards for Planning and Implementing Your Online Program
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Best of BbWorld 09: Standards for Planning and Implementing Your Online Program

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In this presentation, blendedschools.net shares what goes into planning and pulling together a quality online program including essential characteristics, sources and information that should be …

In this presentation, blendedschools.net shares what goes into planning and pulling together a quality online program including essential characteristics, sources and information that should be investigated during design and development and how schools are expanding and enhancing instruction with online teaching and learning technologies and curriculum.

Jed Friedrichsen, Chief Administrative Officer, blendedschools.net and Mark Gensimore, Project Manager, blendedschools.net share a practical process and ready tools for creating your own online program. This includes how they have been combining quality standards for online programs, rethinking schools, cultivating communities of practice and essential business strategies.

blendedschools.net has experience helping 160 school districts design and implement online programs and share their strategies for success.

Published in: Education, Business
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  • 1. Jed Friedrichsen, Chief Administrative Officer, and Mark Gensimore, Project Manager, Blendedschools.net Standards for Planning and Implementing Your Online Program
  • 2. Standards for Planning and Implementing Your Online Program Jed Friedrichsen Mark Gensimore November 4, 2009
  • 3. Agenda <ul><ul><ul><li>Trends in K-12 online teaching & learning </li></ul></ul></ul><ul><ul><ul><li>Standards for quality online programs </li></ul></ul></ul><ul><ul><ul><li>Planning a successful online programs </li></ul></ul></ul><ul><ul><ul><li>Examples of successful, quality online programs </li></ul></ul></ul>
  • 4. Trends in K-12 online teaching & learning
  • 5. 70% of all students in public HS graduate 32% leave HS qualified to attend 4-year colleges drop-out in urban areas average 50% www.manhattan-institute.org
  • 6. 47% say a major reason for dropping out was the “classes were not interesting” and they were “bored” 88% of dropouts have passing grades Bill and Melinda Gates Foundation, 2006
  • 7. International migration is the human face of globalization. There are now between 185 and 200 million transnational migrants, making migration a global phenomenon involving every region of the world. United Nations Global Commission on International Migration, 2005
  • 8. The United States is now in the midst of the largest wave of immigration in history, with more than 1 million new immigrants arriving each year, for a total immigrant-born population of more than 35 million... U.S. Census Bureau, 2007
  • 9. U.S. students need 21st century skills to compete in a global economy <ul><li>83% of voters say they believe that schools can and should incorporate 21st century skills such as critical thinking and problem-solving skills, computer and technology skills, and communication and self-direction skills into their curriculum </li></ul><ul><li>53% say they believe schools should place an equal emphasis on 21st century skills and basic skills </li></ul><ul><li>Partnership for 21st century skills, October 10, 2007 </li></ul>
  • 10. 21 st century learning trends <ul><li>Mobile learning </li></ul><ul><li>Do-it-yourself (DIY) learning </li></ul><ul><li>Flexible learning environments </li></ul><ul><li>Virtual worlds </li></ul><ul><li>Games </li></ul><ul><li>Simulations </li></ul>
  • 11. Whole Children are <ul><li>Healthy </li></ul><ul><li>Safe </li></ul><ul><li>Engaged </li></ul><ul><li>Supported </li></ul><ul><li>Challenged </li></ul><ul><li>ASCD the Whole Child </li></ul>
  • 12. To develop the whole child requires that teachers provide <ul><li>Evidence-based assessment and instructional practices </li></ul><ul><li>Student choices </li></ul><ul><li>Rich content and an engaging learning climate </li></ul><ul><li>Student and family connectedness </li></ul><ul><li>Effective classroom management </li></ul><ul><li>Modeling of healthy behaviors </li></ul>
  • 13. Major providers of K-12 online instruction <ul><li>Postsecondary institutions </li></ul><ul><li>Independent vendors </li></ul><ul><li>State Virtual Schools within the district’s home state </li></ul><ul><li>The School Districts themselves </li></ul>The Sloan Consortium, 2007
  • 14. Nature & extent of K-12 online <ul><li>57.9% districts had at least one student take an online course </li></ul><ul><li>63.1% districts had at least one student take either a blended or online course in 2005-06 </li></ul>The Sloan Consortium, 2007
  • 15. Market economics <ul><li>$500 million high school industry this year </li></ul><ul><li>$2 billion high school industry in 2011 </li></ul><ul><li>National private providers are merging for marketing power and R & D empowerment </li></ul><ul><li>Textbook publishers now in online course market </li></ul><ul><li>A high % of schools new to online learning prefer to outsource instruction </li></ul><ul><li>PA Virtual High School Study Commission </li></ul>
  • 16. Efficiency Roles Organization Technology Activities Deliverables knowledge value worker productivity
  • 17. Standards for quality online programs
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  • 24. iNACOL Standards for Quality Online Programs <ul><li>Institutional standards </li></ul><ul><ul><li>Mission </li></ul></ul><ul><ul><li>Governance </li></ul></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Planning </li></ul></ul><ul><ul><li>Staffing </li></ul></ul><ul><ul><li>Commitment </li></ul></ul><ul><ul><li>Financial & Material Resources </li></ul></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Integrity </li></ul></ul>
  • 25. iNACOL Standards for Quality Online Programs <ul><li>Teaching & learning standards </li></ul><ul><ul><li>Curriculum </li></ul></ul><ul><ul><li>Course design </li></ul></ul><ul><ul><li>Instruction </li></ul></ul><ul><ul><li>Assessment of student performance </li></ul></ul>
  • 26. iNACOL Standards for Quality Online Programs <ul><li>Support standards </li></ul><ul><ul><li>Faculty </li></ul></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Guidance </li></ul></ul><ul><ul><li>Organizational </li></ul></ul><ul><ul><li>Parents </li></ul></ul>
  • 27. iNACOL Standards for Quality Online Programs <ul><li>Evaluation standards </li></ul><ul><ul><li>Program evaluation </li></ul></ul><ul><ul><li>Program improvement </li></ul></ul>
  • 28. planning a successful online programs
  • 29. 1 <ul><li>What is the core purpose of your online initiative? </li></ul><ul><li>Will your district be involved in the development of a virtual school? </li></ul><ul><li>Who competes with your district to deliver online instruction to your students? </li></ul><ul><li>What must your district do to compete with other online providers? </li></ul>
  • 30. 5 Forces that Shape Competition for Online Programs Threat of New Entrants Bargaining Power of Suppliers Threat of Substitute Products or Services Bargaining Power of Buyers Rivalry Among Existing Competitors
  • 31. Threats of entering online learning market <ul><li>Supply-side economies of scale </li></ul><ul><li>Demand-side benefits of scale </li></ul><ul><li>Customer switching costs </li></ul><ul><li>Capital requirements </li></ul><ul><li>Incumbency advantages independent to size </li></ul><ul><li>Unequal access to distribution channels </li></ul><ul><li>Restrictive government policy </li></ul>
  • 32. Conceiving New Market Space head-to-head competition blue ocean creation Industry Focus on rivals Looks across alternative industries Strategic group Focus on competitive position Looks across strategic groups within industry Buyer group Focus on better serving the buyer group Redefines the industry buyer group Scope of product or service offering Focus on maximizing the value of product & service offering within bounds of its industry Looks across to complementary product & service offerings Functional-emotional orientation Focus on improving price performance Rethinks the functional-orientation of its industry Time Focus on adapting to external trends as they occur Participates in shaping external trends over time
  • 33. 2 <ul><li>What alternative industries should you be monitoring? </li></ul><ul><li>What strategic groups within K-12 online learning should you be monitoring? </li></ul><ul><li>What products or services should your district be providing that it is not providing? </li></ul><ul><li>How will your district helping schools transform students into 21st century life long learners? </li></ul>
  • 34. Write Your Online Program’s Business Plan <ul><li>Mission statement </li></ul><ul><li>Governance </li></ul><ul><li>Leadership </li></ul><ul><li>Planning </li></ul><ul><li>Staffing </li></ul><ul><li>Commitment </li></ul><ul><li>Financial & material resources </li></ul><ul><li>Equity & access </li></ul><ul><li>Integrity & accountability </li></ul><ul><li>Curriculum & course design </li></ul><ul><li>Instruction </li></ul><ul><li>Assessment of student performance </li></ul><ul><li>Faculty support </li></ul><ul><li>Student support </li></ul><ul><li>Guidance services </li></ul><ul><li>Organizational support </li></ul><ul><li>Parents and guardians </li></ul><ul><li>Program evaluation </li></ul><ul><li>Program improvement </li></ul>
  • 35. Write long term goals <ul><li>Technology </li></ul><ul><li>Content </li></ul><ul><li>Network </li></ul><ul><li>Support services </li></ul><ul><li>Professional Development </li></ul><ul><li>Research </li></ul><ul><li>Course Development </li></ul><ul><li>Users </li></ul><ul><li>Evaluation </li></ul><ul><li>Fiscal structures </li></ul>
  • 36. Write short term goals <ul><li>Policies and procedures </li></ul><ul><li>Governance, Leadership and staffing </li></ul><ul><li>Capacity plan </li></ul><ul><li>Program expertise </li></ul>
  • 37. Operational Plan <ul><li>Mission </li></ul><ul><li>Beliefs </li></ul><ul><li>Governance & leadership </li></ul><ul><li>Inventory </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><li>Suppliers </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><ul><li>Staff </li></ul></ul><ul><li>Staff and roles </li></ul><ul><li>Financial plan </li></ul><ul><li>Marketing plan </li></ul><ul><li>Support plan </li></ul><ul><li>Evaluation plan </li></ul>
  • 38. What is blendedschools.net? <ul><li>A network of 160+ PA school districts that optimize technology to ensure all students have an opportunity to learn. </li></ul><ul><li>Awarded 501(c)(3) non-profit corporation status in November 2003. </li></ul><ul><li>Offers a wide variety of online courses. </li></ul><ul><li>Continues to seek technology solutions to increase learning. </li></ul>
  • 39. Key Components for a Virtual Program <ul><li>Curriculum </li></ul><ul><li>Virtual Environment/Technology </li></ul><ul><li>Instruction </li></ul>www.blendedschools.net Providing Robust, Engaging Learning Environments
  • 40. What does BSN provide? <ul><li>Curriculum </li></ul><ul><li>Virtual Environment </li></ul><ul><li>Instructor and Implementation Training (Professional Development) </li></ul>www.blendedschools.net Providing Robust, Engaging Learning Environments
  • 41. Virtual Learning Environment <ul><li>Learning Management System </li></ul><ul><ul><li>Blackboard </li></ul></ul><ul><li>Community Portal – Blackboard </li></ul><ul><ul><li>District Customization </li></ul></ul><ul><ul><li>Individual Customization </li></ul></ul><ul><li>Content Management System – Blackboard </li></ul><ul><ul><li>E-portfolios </li></ul></ul><ul><ul><li>Content Update and Management </li></ul></ul><ul><li>Wimba Voice Tools (Audio Integration) </li></ul><ul><ul><li>Voice Authoring </li></ul></ul><ul><ul><li>Voice Discussion Boards </li></ul></ul><ul><ul><li>Voice Direct (live) </li></ul></ul><ul><ul><li>Voice Email </li></ul></ul><ul><ul><li>Podcaster </li></ul></ul><ul><ul><li>Voice Presentation </li></ul></ul><ul><li>Wimba Classroom </li></ul><ul><ul><li>Virtual Classroom supporting audio, white board, application sharing and content display </li></ul></ul><ul><li>Safe Assignment </li></ul><ul><ul><li>Plagiarism Detect System </li></ul></ul><ul><li>Pronto </li></ul><ul><ul><li>Instant messaging and voice chat collaboration tool </li></ul></ul><ul><li>Learning Objects </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><li>StudyMate Server </li></ul><ul><ul><li>Create ten Flash-based activities and games using simple templates </li></ul></ul><ul><li>Pulse - Advanced Student Tracking System </li></ul><ul><ul><li>Tracks time in a course </li></ul></ul><ul><ul><li>Bb tracks number of hits </li></ul></ul><ul><li>Waypoint </li></ul><ul><ul><li>Platform for developing standards aligned rubrics to assess students work </li></ul></ul>
  • 42. Consortium-created online courses <ul><li>160+ semester courses </li></ul><ul><ul><li>K-12 Core Academic </li></ul></ul><ul><ul><li>Electives </li></ul></ul><ul><ul><li>World Language </li></ul></ul><ul><li>Aligned to State and National Standards </li></ul><ul><li>Focus on Whole Child Learning and 21st Century Learning Skills </li></ul>
  • 43. Creating a Program Plan <ul><li>Step 1 – The Vision </li></ul><ul><li>Step 2 – The Goal </li></ul><ul><li>Step 3 – The Plan </li></ul><ul><ul><li>Establish a timeline </li></ul></ul><ul><li>Step 4 – Evaluation </li></ul>www.blendedschools.net Providing Robust, Engaging Learning Environments Deb Lecklider
  • 44. Vision and Goals <ul><li>What students should you serve first? </li></ul><ul><li>What distance education courses should you offer first? </li></ul><ul><li>Who else would you like to provide distance education courses for in the next 3 years? </li></ul><ul><li>Write a Mission Statement for your school district’s distance education initiative. </li></ul><ul><li>Write a paragraph that describes your school district’s distance education vision. </li></ul>www.blendedschools.net Providing Robust, Engaging Learning Environments
  • 45. Plan <ul><li>Who will be the ambassador or administer the distance education in your school district? </li></ul><ul><li>Who will make your technology hardware and software decisions and provide support? </li></ul><ul><li>Who will teach, advise and monitor students? </li></ul><ul><li>Who will provide teacher and student training? </li></ul><ul><li>What is your timeline? </li></ul>www.blendedschools.net Providing Robust, Engaging Learning Environments
  • 46. Evaluation <ul><li>Levels of accepted improvement </li></ul><ul><ul><li>Minimum improvement beyond the acceptable baseline </li></ul></ul><ul><ul><li>Satisfactory progress toward the vision </li></ul></ul><ul><ul><li>Excellence </li></ul></ul><ul><li>Proof or documentation for goal is necessary to measure how far you've come </li></ul><ul><li>Celebrate success and reward improvement or goal achievement </li></ul>www.blendedschools.net Providing Robust, Engaging Learning Environments
  • 47. Examples of successful, quality online programs
  • 48. How school districts use BSN online courses Charter school students 36% Home schooled students 33% Homebound students 38% Gifted education or acceleration 43% Alternative education 42% Summer school 48% Supplementing regular classroom instruction 69% Students who travel 14% Remediation 27% Credit recovery 46% Other 22%
  • 49. Summer School <ul><li>Blue Mountain and Schuylkill Haven </li></ul><ul><ul><li>Enrollment tripled </li></ul></ul><ul><ul><li>Success course completion increased 70% </li></ul></ul><ul><ul><li>Survey feedback was positive: </li></ul></ul><ul><ul><ul><li>Transportation </li></ul></ul></ul><ul><ul><ul><li>Flexibility </li></ul></ul></ul>
  • 50. Homebound / Alternative Ed <ul><li>William Penn School District </li></ul><ul><ul><li>Expulsion </li></ul></ul><ul><ul><li>Pregnancy </li></ul></ul><ul><ul><li>Behavioral problems </li></ul></ul><ul><li>North Pocono School District </li></ul><ul><ul><li>Onsite program </li></ul></ul><ul><ul><li>Individualized </li></ul></ul><ul><ul><li>Designed for reintegration into the regular classroom </li></ul></ul>
  • 51. Cyber Academy <ul><li>Northern Lebanon and SOLANCO </li></ul><ul><ul><li>Increase offerings </li></ul></ul><ul><ul><li>Schedule conflicts </li></ul></ul><ul><ul><li>Providing a different environment </li></ul></ul>
  • 52. Genius is an infinite capacity for taking life by the scruff of the neck. Katharine Hepburn It is what we make of what we have, not what we are given, that separates one person from another.&quot; Nelson Mandela
  • 53. www.blendedschools.net [email_address] [email_address]

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