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Effective K-12
Communication
in Action
ADDRESSING KEY CHALLENGES FACED BY
TODAY’S DISTRICT LEADERS
2
Presenters
Blackboard Connect
Jennie Breister
K-12 Product Marketing Manager
jennie.breister@blackboard.com
Brandywine Heights Area School District
Ross McGovern Director of Instructional Technology and
Food Services ross@bhasd.org
3
Key District Challenges
Teacher accountability,
prof. dev. & evaluation
Meet needs of diverse
learners, all levels, in and
out of classroom
Maintain safe and secure
schools with limited
resources
Increase parental
involvement as
cornerstone of student
success
Improve student achievement
& graduation rate
(despite budget crisis, high stakes testing &
standards assessments)
4
• Enhancing student achievement with greater parental
involvement.
• Keeping your community safer and more secure.
• Improving attendance and enforcing accountability.
• Maintaining funding to better serve students, staff
and families.
• Strengthening support from the local community.
Respond to challenges by:
5
In just a few clicks Send a notification to
your community
And connect with
confidence
!
VIA
SMS . Phone . Email . Social
Media . RSS . TTY . CAP .
Fax . Pager . Desktop Alerts
REACH
Everyone .
Targeted Groups .
Geo Regions
USING
Internet .
Dial-in Card .
Smartphone
Improving District Communications
Using targeted notification services
6
RETURN ON INVESTMENT
Recouped nine times the amount
invested in Bb Connect with .75%
improved attendance rate and
$450K additional ADA funding
$18,600 yearly savings in cafeteria
balance collection costs (labor and
mailing)
Student achievement outcomes equivalent to $1000 in pupil
spending, just by parents staying involved in studies & activities
70% reduction in unexcused
absences by implementing daily
attendance calls at all middle and
high schools
AlertNow K-12 district
Federal Way Pubic Schools
Cornell/UNH study
La Mesa-Spring Valley SD
Cut paper and printing costs by $2880
per year for every three mailings to 1000
families replaced by Bb Connect
messages
Bb Connect client survey
7
7
Director of Instructional Technology
and Food Services
Former Transportation Director, Food Service
Director
Has continually maintained two or more
departments over the course of his career at the
district
Ross McGovern
8
• Located ten miles west of Allentown, PA
• Three campuses, 1,750 K-12 students
• 275 professional and support staff
• Population 99% Anglo-Germanic
• Rural area, mostly farmland, low industry
9
Recent surveys show that 90% of our
households have DSL or cable/internet
connectivity.
BHASD has been rolling out a paperless
strategy for the past six years.
E-mail and the district website account
for more than 50% of our
communications
BHASD logo Leveraging technology
to improve district wide
communication:
10
Key Challenge: Parent Involvement
Challenge:
How to effectively and efficiently
notify parents of upcoming events to
keep them informed and engaged in
their child’s education.
Communication solutions:
Principals use Bb Connect to
communicate weekly with parents
concerning building-level events.
District news delivered via monthly
“Letter from the Superintendent”
“The emails are
convenient and I can
refer back to them at
anytime.”
-- Parent
11
Key Challenge: Attendance
Challenge:
Although a relatively small district,
we were still wasting valuable
support staff time making individual
attendance calls.
Communication solution:
Each campus has an attendance
secretary. The instructors load their
attendance into our SIS which is then
picked up by the secretary. Instead of
two hours on the phone, the task is
completed in as little as fifteen minutes.
“With budget cuts and
reduced staff resources,
every hour we can save
counts, freeing us up to
be more available for our
students & parents.”
-- Principal, Brandywine Heights
Elementary School
12
Key Challenge: Cost controls
Challenge:
As with attendance, a support staff
member spent hours making
individual phone calls to chase
pennies for over-due library books.
Communication solution:
The task can now be completed in as
little as fifteen minutes each day by the
library aide on each campus, saving
thousands of dollars each year in staff
hours district wide.
“Time IS money.”
- Ross McGovern
13
Key Challenge: Safety & Security
Challenge:
A recent train crash that occurred
right through the center of town (and
in proximity to all three campuses)
required immediate communication
with families that students and staff
were safe and secure.
Communication solution:
With Blackboard Connect in place,
principals were able to simultaneously
inform parents that their children were
safe within ten minutes of the incident.
“It could have been a
complete disaster fielding
calls from hundreds of
worried parents. The system
works, period.”
-- Principal, Brandywine Heights
High School
14
Questions?
Brandywine Heights Area School District
Ross McGovern Director of Instructional Technology and
Food Services ross@bhasd.org
15
Our Latest Technology
Smartphone App and
Dial-In Card:
Send messages
from anywhere
Evolving K12 Technology Needs

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Effective K-12 Communication in Action

  • 1. Effective K-12 Communication in Action ADDRESSING KEY CHALLENGES FACED BY TODAY’S DISTRICT LEADERS
  • 2. 2 Presenters Blackboard Connect Jennie Breister K-12 Product Marketing Manager jennie.breister@blackboard.com Brandywine Heights Area School District Ross McGovern Director of Instructional Technology and Food Services ross@bhasd.org
  • 3. 3 Key District Challenges Teacher accountability, prof. dev. & evaluation Meet needs of diverse learners, all levels, in and out of classroom Maintain safe and secure schools with limited resources Increase parental involvement as cornerstone of student success Improve student achievement & graduation rate (despite budget crisis, high stakes testing & standards assessments)
  • 4. 4 • Enhancing student achievement with greater parental involvement. • Keeping your community safer and more secure. • Improving attendance and enforcing accountability. • Maintaining funding to better serve students, staff and families. • Strengthening support from the local community. Respond to challenges by:
  • 5. 5 In just a few clicks Send a notification to your community And connect with confidence ! VIA SMS . Phone . Email . Social Media . RSS . TTY . CAP . Fax . Pager . Desktop Alerts REACH Everyone . Targeted Groups . Geo Regions USING Internet . Dial-in Card . Smartphone Improving District Communications Using targeted notification services
  • 6. 6 RETURN ON INVESTMENT Recouped nine times the amount invested in Bb Connect with .75% improved attendance rate and $450K additional ADA funding $18,600 yearly savings in cafeteria balance collection costs (labor and mailing) Student achievement outcomes equivalent to $1000 in pupil spending, just by parents staying involved in studies & activities 70% reduction in unexcused absences by implementing daily attendance calls at all middle and high schools AlertNow K-12 district Federal Way Pubic Schools Cornell/UNH study La Mesa-Spring Valley SD Cut paper and printing costs by $2880 per year for every three mailings to 1000 families replaced by Bb Connect messages Bb Connect client survey
  • 7. 7 7 Director of Instructional Technology and Food Services Former Transportation Director, Food Service Director Has continually maintained two or more departments over the course of his career at the district Ross McGovern
  • 8. 8 • Located ten miles west of Allentown, PA • Three campuses, 1,750 K-12 students • 275 professional and support staff • Population 99% Anglo-Germanic • Rural area, mostly farmland, low industry
  • 9. 9 Recent surveys show that 90% of our households have DSL or cable/internet connectivity. BHASD has been rolling out a paperless strategy for the past six years. E-mail and the district website account for more than 50% of our communications BHASD logo Leveraging technology to improve district wide communication:
  • 10. 10 Key Challenge: Parent Involvement Challenge: How to effectively and efficiently notify parents of upcoming events to keep them informed and engaged in their child’s education. Communication solutions: Principals use Bb Connect to communicate weekly with parents concerning building-level events. District news delivered via monthly “Letter from the Superintendent” “The emails are convenient and I can refer back to them at anytime.” -- Parent
  • 11. 11 Key Challenge: Attendance Challenge: Although a relatively small district, we were still wasting valuable support staff time making individual attendance calls. Communication solution: Each campus has an attendance secretary. The instructors load their attendance into our SIS which is then picked up by the secretary. Instead of two hours on the phone, the task is completed in as little as fifteen minutes. “With budget cuts and reduced staff resources, every hour we can save counts, freeing us up to be more available for our students & parents.” -- Principal, Brandywine Heights Elementary School
  • 12. 12 Key Challenge: Cost controls Challenge: As with attendance, a support staff member spent hours making individual phone calls to chase pennies for over-due library books. Communication solution: The task can now be completed in as little as fifteen minutes each day by the library aide on each campus, saving thousands of dollars each year in staff hours district wide. “Time IS money.” - Ross McGovern
  • 13. 13 Key Challenge: Safety & Security Challenge: A recent train crash that occurred right through the center of town (and in proximity to all three campuses) required immediate communication with families that students and staff were safe and secure. Communication solution: With Blackboard Connect in place, principals were able to simultaneously inform parents that their children were safe within ten minutes of the incident. “It could have been a complete disaster fielding calls from hundreds of worried parents. The system works, period.” -- Principal, Brandywine Heights High School
  • 14. 14 Questions? Brandywine Heights Area School District Ross McGovern Director of Instructional Technology and Food Services ross@bhasd.org
  • 15. 15 Our Latest Technology Smartphone App and Dial-In Card: Send messages from anywhere

Editor's Notes

  1. I have no doubt that whatever issues you face when you head back to the office (or school site) today will deal with any one of these areas:(Suggestion: cite personal, timely examples faced by district/school, ex: upcoming budget decision by Board of Ed, problem with lack of participation at school events noted by your main contact, etc.)Meeting the needs of diverse learners at all levels, in and out of the classroom (cite example) Teacher accountability, professional development and evaluation (cite example)Maintaining safe and secure schools with limited resources (cite example)Increasing parental involvement as the cornerstone of student success (cite example)All leading to improved student achievement and graduation rates, despite the budget crisis…and despite the pressures of high stakes student testing and standards assessmentsIt can be overwhelming, but what has proven successful at districts across the country is to leverage technology to meet these challenges head on.
  2. Blackboard Connect mass notification helps you connect with confidence and reach thousands of parents, faculty and staff in just a few clicks to improve safety, enrollment and retention as well as student engagement. Send a message from anywhere at anytime. Mobile app. With Blackboard Connect for iPhone, users can access the service anywhere using an iPhone, iPad or iPod TouchTemplates. Have pre-written content available and make the process faster and easier than ever before. To your entire community or a targeted group.Use our advanced geo-mapping to focus in on a geographic region, create specific groups or send an emergency message to your whole campus. And in just a few clicks you can deliver multi-modal messages to thousands of recipientsSMS, social media, voice…And the Connect Access Portal helps increase your reach and ensure accurate contact information.
  3. (Begin with name of district, move through statistics, then point to their “trademark” program utilizing Blackboard Connect)
  4. (Begin with name of district, move through statistics, then point to their “trademark” program utilizing Blackboard Connect)
  5. (Begin with name of district, move through statistics, then point to their “trademark” program utilizing Blackboard Connect)
  6. (Begin with name of district, move through statistics, then point to their “trademark” program utilizing Blackboard Connect)
  7. Overview of Evolving K12 technology needs and how Connect fits into the bigger K12 picture.