K-12 Leadership Roundtable: Managing to Growth and Performance Improvements while Generating Savings: ROI

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K-12 Leadership Roundtable: Managing to Growth and Performance Improvements while Generating Savings: ROI

  1. 1. Managing to Growth and Performance Improvements while Generating Savings: ROI<br />Julie Evans<br />Chief Executive Officer<br />Project Tomorrow<br />
  2. 2. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />Your critical challenges today: <br /> Achieving your district’s core mission<br /> Managing through fiscal difficulties <br /> Leveraging technology to drive greater productivity and efficiency <br />
  3. 3. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />Your critical challenges today: <br /> Achieving your district’s core mission<br /> Managing through fiscal difficulties<br /> Leveraging technology to drive greater productivity and efficiency<br />What is the return on the investment?<br />What is the value of that investment?<br />
  4. 4. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />Development of a new report from Blackboard and Project Tomorrow:<br />The New Math for Justifying <br />Online Learning<br />Leveraging ROI and VOI Analysis for <br />Ed Tech Investments<br />To be officially released on Thursday<br />
  5. 5. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />Three goals with this new report: <br /> Spark new discussions re: investment decisions<br /> Provide real world insights from district leaders<br /> Guide new ways of justifying ed tech decisions <br />(online learning projects as a proxy)<br />
  6. 6. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />Today’s discussion: <br /><ul><li> Review of report methodology
  7. 7. Share highlights from report
  8. 8. Introduce you to a new tool
  9. 9. Your thoughts and comments </li></li></ul><li>K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />Report Methodology<br />Guided by five key questions: <br />What factors are driving online learning projects?<br />What does VOI and ROI mean in an education setting?<br />What is the “new math” for justifying these decisions?<br />What can we learn from some innovative districts?<br />How can education leaders use this information? <br />
  10. 10. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />Report Methodology<br />Development process: <br /><ul><li>Literature review
  11. 11. Research on ROI/VOI decision-making
  12. 12. Analysis of Speak Up national data
  13. 13. Survey of 34 district administrators
  14. 14. In-depth interviews with 10 district leaders </li></li></ul><li>K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />Report Methodology<br />Interviewees represented the following districts: <br />Baltimore City Public Schools (MD)<br />Fairfax County Public Schools (VA)<br />Jefferson County Public Schools (CO)<br />Lubbock Independent School District (TX)<br />Marion County Public Schools (FL)<br />Mooresville Graded School District (NC) <br />Polk County Public Schools (FL)<br />School District of Clay County (FL)<br />
  15. 15. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />What factors are driving online learning projects?<br />
  16. 16. What factors are driving online learning projects?<br />Increased interest and demand for online learning<br />Over 1/3 of students in grades 6-12 (who have not taken an online class) would like to take an online class<br />5X more parents now say that online learning is <br />a good investment for their child’s school<br />26% of teachers prefer online courses for PD<br />Source: Speak Up 2010 National Findings <br />
  17. 17. What factors are driving online learning projects?<br />Increased interest and demand for online learning<br />Administrators: Who is your primary audience for online classes? <br />Source: Speak Up 2010 National Findings <br />
  18. 18. What factors are driving online learning projects?<br />Increased interest and demand for online learning<br />Example: Teachers’ Professional Development <br />Three key motivating factors: <br />Solve training logistical challenges<br />Address state and federal compliance training issues<br />Leverage online learning for greater cost effectiveness <br />
  19. 19. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />What does VOI and ROI mean in an education setting?<br />
  20. 20. What does VOI and ROI mean in an education setting?<br />Defining VOI – Value of Investment<br />Looks at how the investment achieves the core mission<br />Analysis success dependent upon clear cut objectives<br />Can evaluate both interim and end outcomes <br />but head-on comparisons are difficult unless <br />program goals are similar<br />Traditionally the more comfortable analysis method <br />for education leaders<br />
  21. 21. What does VOI and ROI mean in an education setting?<br />Defining VOI – Value of Investment<br />Example: Mooresville Graded School District (NC) <br />“Digital Conversion” driven by district strategic plan to transform teaching and learning district wide.<br />Re-purposed budget line items to be cost neutral. <br />Per Dr. Smith, “LMS is the glue that holds this all together for our district.” <br />
  22. 22. What does VOI and ROI mean in an education setting?<br />Defining ROI – Return on Investment<br />Earnings generated per dollar of investment : <br />comparing solution costs to monetary benefits<br />Monetary benefits as savings and/or new revenue<br />Provides way to compare investments with an objective, financially focused assessment<br />Traditionally, has not been a standard practice in K12 education due to inherent challenges<br />
  23. 23. What does VOI and ROI mean in an education setting?<br />Defining ROI – Return on Investment<br />Inherent challenges & opportunities: <br /><ul><li> 56% of administrators in the survey has little or no familiarity with ROI
  24. 24. Only 18% had to complete an ROI analysis to justify their current online learning project
  25. 25. 85% said they would use a set of ROI tools to evaluate future investments
  26. 26. 75% of administrators say they would use these ROI tools for other ed tech decisions</li></li></ul><li>What does VOI and ROI mean in an education setting?<br />Defining ROI – Return on Investment<br />Example: Marion County Public Schools (FL)<br />Catalyst for online teacher PD was financial. <br />New legislation required teacher training – contract required teachers to be paid a stipend for afterschool PD. <br />Online PD avoided the stipend pay and saved over $45,000. And provided way to “testdrive” online learning. <br />
  27. 27. What does VOI and ROI mean in an education setting?<br />VOI Analysis<br />Value of Investment<br />Investment <br />Justification<br />ROI Analysis<br />Return on Investment<br />
  28. 28. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />What is the “new math” for justifying these decisions?<br />
  29. 29. What is the “new math” for justifying these decisions?<br />Introducing . . . . . . <br />A New Tool for District Leaders:<br />The Online Learning Justification Ladder <br />
  30. 30. What is the “new math” for justifying these decisions?<br />A New Tool for District Leaders:<br />The Online Learning Justification Ladder <br />Step 1: How?<br />Step 2: Who?<br />Step 3: What?<br />Step 4: When?<br />Step 5: Where?<br />Step 6: Why? <br />
  31. 31. The Online Learning Justification Ladder <br />Step 1: How?<br />Step 2: Who?<br />Step 3: What?<br />Step 4: When?<br />Step 5: Where?<br />Step 6: Why? <br />The questions provide a structured way to collect the data you need for either an ROI or a VOI analysis. And provide a format for articulating the analysis results to your stakeholders and/or decision-makers. <br />
  32. 32. The Online Learning Justification Ladder <br />Ladder Step 1: How? <br />How are you approaching the justification of your online learning project? Using an ROI or VOI analysis? Or both?<br />Is an ROI analysis required to gain approval or commitment?<br />Or it is more important to articulate the benefits through a VOI analysis? <br />
  33. 33. The Online Learning Justification Ladder <br />Ladder Step 1: How? <br />How are you approaching the justification of your online learning project? Using an ROI or VOI analysis? Or both?<br />Is an ROI analysis required to gain approval or commitment?<br />Or it is more important to articulate the benefits through a VOI analysis? <br />Jefferson County Public Schools Virtual Academy<br />
  34. 34. The Online Learning Justification Ladder <br />Ladder Step 2: Who? <br />Who is your targeted audience for your online learning project? <br />What are the needs of this audience?<br />What are the current and future costs of meeting those needs?<br />Why is online learning the best solution for this particular audience and their needs? <br />
  35. 35. The Online Learning Justification Ladder <br />Ladder Step 2: Who? <br />Who is your targeted audience for your online learning project? <br />What are the needs of this audience?<br />What are the current and future costs of meeting those needs?<br />Why is online learning the best solution for this particular audience and their needs? <br />Fairfax County Public Schools<br />Lubbock Independent School District<br />
  36. 36. The Online Learning Justification Ladder <br />Ladder Step 3: What? <br />What is your specific online learning project that will address the needs of the targeted audience?<br />What online courses or environment are you providing?<br />What are all of the costs associated with your solution?<br />What is the value-add of your solution? <br />
  37. 37. The Online Learning Justification Ladder <br />Ladder Step 3: What? <br />What is your specific online learning project that will address the needs of the targeted audience?<br />What online courses or environment are you providing?<br />What are all of the costs associated with your solution?<br />What is the value-add of your solution?<br />School District of Clay County<br />
  38. 38. The Online Learning Justification Ladder <br />Ladder Step 4: When? <br />When will your participants access the online learning course or the environment that you are providing?<br />During the school day, afterschool, during summer recess, in the evening? <br />
  39. 39. The Online Learning Justification Ladder <br />Ladder Step 4: When? <br />When will your participants access the online learning course or the environment that you are providing?<br />During the school day, afterschool, during summer recess, in the evening? <br />Jefferson County Public Schools<br />Lubbock County Independent School District<br />
  40. 40. The Online Learning Justification Ladder <br />Ladder Step 5: Where? <br />Where will your participants be when they access the online learning course or the environment that you are providing?<br />At home, in the classroom, in a computer center, at the library, in the faculty room?<br />
  41. 41. The Online Learning Justification Ladder <br />Ladder Step 5: Where? <br />Where will your participants be when they access the online learning course or the environment that you are providing?<br />At home, in the classroom, in a computer center, at the library, in the faculty room?<br />Mooresville Graded School District<br />Fairfax County Public Schools<br />
  42. 42. The Online Learning Justification Ladder <br />Ladder Step 6: Why? <br />Why is your online learning project a justifiable decision by either ROI or VOI standards? <br />If ROI, what the cost savings or new revenue derived from the investment?<br />If VOI, how does this project address our core mission as a district? <br />
  43. 43. The Online Learning Justification Ladder <br />Ladder Step 6: Why? <br />Bottom line: <br />Why is this project a good investment of our district’s time and/or resources? <br />
  44. 44. The Online Learning Justification Ladder <br />ROI Analysis – some factors to consider:<br />Budget expense line items<br /><ul><li> Meeting costs – travel costs
  45. 45. Print materials, textbooks and curriculum guides
  46. 46. Teacher stipends / substitute fees
  47. 47. Redundant software licenses
  48. 48. Communications with parents
  49. 49. Transportation costs </li></li></ul><li>The Online Learning Justification Ladder <br />ROI Analysis – some factors to consider:<br />Sources for new revenue<br /><ul><li> Fees for PD courses – internal and external staff
  50. 50. Fees for summer school courses
  51. 51. Selling district courses
  52. 52. Virtual school management and/or consulting </li></li></ul><li>The Online Learning Justification Ladder <br />VOI Analysis – some factors to consider:<br />Potential value propositions<br /><ul><li> Course expansion and credit recovery
  53. 53. Student engagement, achievement, productivity
  54. 54. Teacher productivity
  55. 55. Increased participation in PD
  56. 56. Parental/community interactions
  57. 57. Curriculum alignment and consistency
  58. 58. Increased staff morale and motivation
  59. 59. Greener approach
  60. 60. Competitive edge</li></li></ul><li>The Online Learning Justification Ladder <br />Report includes:<br /><ul><li> Three case studies
  61. 61. Jefferson County PS – Teacher PD Program
  62. 62. Clay County Schools – Home Connections Program
  63. 63. Lubbock ISD – Online Summer School
  64. 64. Ladder worksheet </li></li></ul><li>Recommendations on leveraging ROI and VOI <br />Know what you need to gain approval <br />Create a comprehensive plan <br />Don’t overreach but target a high profile need<br />There is no such thing as a free lunch<br />Don’t be afraid of ROI<br />Engage your stakeholders in the justification process<br />As your project matures, the label “project” is no longer appropriate<br />You can do this! <br />
  65. 65. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />Three goals with this new report: <br /> Spark new discussions re: investment decisions<br /> Provide real world insights from district leaders<br /> Guide new ways of justifying ed tech decisions <br />
  66. 66. K12 Leadership Roundtable: Let’s Talk ROI & VOI<br />Time for more of your <br />thoughts and comments! <br />Julie Evans<br />Chief Executive Officer<br />Project Tomorrow<br />jevans@tomorrow.org<br />www.tomorrow.org<br />
  67. 67. Please provide feedback for this session by emailingBbWorldFeedback@blackboard.com. <br />The title of this session is:<br />Managing to Growth and Performance <br />Improvements while Generating Savings: ROI<br />

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