Fundraising in a cross media world

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Fundraising in a cross media world

  1. 1. Fundraising in a Cross Media World
  2. 2. Nonprofit Donor Solicitation Direct Capture Drip/Nurture Marketing Response Channel “Call to Action” 98-99 % Donate or Response Email Phone Call Landing Page Subscribe toDirect Mail (Online Response) Email Newsletter (Donor 1-2 % EmailSolicitation) Newsletter Non-Responder Business Reply Envelope (Analog Response) © 2013 Big Dog Innovations

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