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Big Data Expo 2015 - Cisco Connected Analytics
- 1. Connected Analytics Nicola Villa Managing Director and Global Lead, Data & Analytics, Cisco Consulting Utrecht, September 30th 2015 Capturing the Value of the Internet of Everything
- 2. 2© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services The Internet Continues To Evolve Intelligent Connections Internet of Everything Connect the Unconnected Immersive Experiences Digitize interactions (business and social) Networked Economy Digitize business processes Connectivity Digitize access to information BusinessandSocietalImpact
- 3. 3© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services 50 Billion Devices connected to the Internet by 2020 Wearable devices are everywhere New advanced aircraft 10TB every 30 minutes Parking sensors / mobile apps Medical / health sensors measure our vital signs
- 4. 4© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services The Internet of Everything (IoE) Delivering the right information to the right person/machine at the right time Leveraging data for decision making Physical devices and objects connected to the Internet and each other Connecting people in more valuable ways PEOPLE PROCESS DATA THINGS
- 5. 5© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services Data is the New Oil Clive Humby. Founder, Dunnhumby
- 6. 6© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services Getting Insights from Data is Everybody’s Biggest Challenge Data Effectively capturing, storing, and analyzing data generated by connected “things” (e.g., machines, devices, equipment) Things Connecting the right “things” (e.g., machines, devices, equipment) to capture useful data Process Updating our business and operational processes to benefit from IoT solutions People Enabling workers to effectively use IoT solutions through means such as training and providing user-friendly systems 1230 Respondents Source: Cisco Consulting Services Global IoT Study, 2014 20% 27% 13% 40% In Which of the Following Areas Does Your Organization Need to Improve the Most to Make Effective Use of IoE ?
- 7. 7© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services Volume, Variety and Velocity Categories aggregated over data.london.gov.uk (London), data.gov(USA), datos.zaragoza.es (Zaragoza) and dati.gov.it (Italy)
- 8. 8© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services Sensors Social Media CustomersEnvironmentNetwork Flows Visualization Data Data in Motion Transactional Data Historic Data Traditional Analytics Data at Rest The Intelligence is at the Edge
- 9. 9© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services Operational ConsistencyData Mobility Optimized Form Factors UCS Mini UCS Mini UCS for Enterprise UCS for Hadoop Nexus Family ISR APIC EM APMS CGR IE Video Cloud Services and Applications Partner Clouds Intercloud Fog & EdgeCore Data Center Connected Analytics: Cisco Delivers the Connected Infrastructure, from the Data Center to the Edge
- 10. 10© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services The Network is the Database Rick van der Lans. Analyst, b- Eye
- 11. 11© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services Digital Transformation has begun… with Analytics at the Core of it ! Transforming the traditional taxi industry Excess Capacity: Everything as a service Transformed its industry in a capital intensive space Self-driving car is impacting traditional auto makers
- 12. 12© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services …driving Flexible and Distributed Business Models in our Cities… Barcelona Smart Citizens Smart Lighting Smart Buses Smart Water Smart Bus Stop Smart Parking Smart Waste • 4,500 New Companies • 56,200 New Jobs • €8.9B Revenues/Yr
- 13. 13© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services Flexile Reference Architecture Fast Data Processing Secure On-Premise Big Data Analytics Platform Peer Benchmarking Fault tolerant & scalable, data collection, ingestion, virtualization, integration, aggregation, tagging Bulk Data Loader ETL / ELT Real Time Aggregation & Collection Message Bus Data Landing Zone + Big Data Reservoir & Refinery (Store, Parse, Cleanse, Operate) Real Time Streaming / Complex Event Processing Engine Analytics, BI, Search & Notification Engines Reports, Metrics, & KPI Engine Data Virtualization & Service API (SQL, Domain Specific Language, Web services) Analytics Models Data & Text Mining Predictive Analytics Elastic Search Continuous Query KQI Dashboards (N/w, Ops, Biz) Real-Time Alerts Exec. Summary Reports Trends, Patterns & Correlation Big Data Store Machine Learning Data Virtualization Raw & Processed Network/Ops Data Mobile Internet Cisco BP/ Solutions CRM /xDR/Usage Data Events AlarmsSocial Media SP Video Northbound API OLTP Database Analytics Database Actionable Insights Service Quality Analytics Customer Experience Analytics Data Monetization Analytics Targeted Ads, App. Visibility, Cust. Experience Assurance Customer 360°, Churn Mgmt. Subscriber Behavior Analytics Service Quality/Impact Analysis Netflow, DPI SP Wi-Fi VoLTE Operations Efficiency AdministrationProvisioning SecurityWorkflow InfrastructureMonitoring AssuranceEntitlement Fulfillment Deployment UI + API Solution Packs Data Cloud,CiscoDataCenter, On-Premise&Hybrid DNA (Data/Networks/Analytics) Social Media Customer Experience Surveys Monitor & Identify Service Quality Issues Service Scorecards Customer Impact & Perception insight Operations & Business Data Network Data …enhancing Service Quality, Customer Experience and New Monetization at Service Providers …
- 14. Cisco Confidential 14© 2013-2014 Cisco and/or its affiliates. All rights reserved. Source: Cisco IBSG, 2012 Digital Signage Customer Mobile Associate TabletWi-Fi Integrated Video Surveillance Internet of Things $94M Reduced Costs in Labor $68M Increased Revenue New Customer Experience Opportunities …transforming Big Box Retailers by Optimizing Checkout and Replenishment …
- 15. 15© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services …while Redesigning Entire Value Chains…
- 16. 16© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services … and extend the Benefits to Entire Economies Venture Fund Investments Digital Economy GDP Acceleration IoE Academy Students
- 17. 17© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services Leadership TechnologyCompetencies & People Governance What Will it it Take ?
- 18. Thank you.
Editor's Notes
- Internet – single most transformative technology we’ve seen in 25 years. Its still evolving. Key: EDI, XML EDI, E-Commerce, Immersive Experiences: Video, BYOD, Mobility, Consumerization of IT. The World is Changing… again… The only constant is change Over the past six years business demands for productivity, increasing globalisation and the consumerization of IT have changed dramatically. For organizations of all sizes, this means new growth opportunities with advances in productivity Companies and organizations are being faced with the demand for technology as a service inside the Enterprise. Employees want the ability to access any application, any time, anywhere – from the device of their choice. It means employees are demanding the same technology experience expectations in their workplace that they have in their personal lives (Amazon.com, Online banking, etc.) And the emergence of new business models Increasing expectations from users around the world with security, regulation and compliance requirements All of these changes require the next evolution of the Internet Evolution of the Internet: 4 phases Connectivity - Digitize Access To Information Networked Economy - Digitize Business Processes Immersive Experiences - Digitize Interactions (Business & Social) Internet of Everything - Digitize the World Each phase built on the previous one… to create more value for businesses, governments and society in general. The first phase – maybe 20 years ago – was the connectivity phase – just getting connected to the online world was miracle enough. A lot of people here helped create the next wave – the Networked Economy, which was characterized by the development of things like eCommerce and digitally connected supply chain That’s when the value of analytics peaked. Connecting unconnected – consolidating OSI stack The phase we are in now is the Immersive Experiences– dominated by things like Social Media, collaboration and widespread mobility on a variety of devices. So the current phase is about digitizing the interactions, the next phase is about connecting the 99.4% of objects that were previously unconnected, and this is primarily Things. We’re going to digitize the remainder of society’s nervous system to the point that some philosophers are talking about a singularity But, as we’ve talked about in conjunction with the brand campaign launch… we are also entering into a new phase – the Internet of Everything wave – where there’s intelligence everywhere. It is immersive and will enable things we never dreamt were possible. 99% of things are unconnected. The next phase is about connecting people, process, data and things.
- Talking Points/Script: The Internet of Everything (IoE) connects people, process, data and things. To better understand this definition, we must first break down IoE’s individual components. People: As the Internet evolves toward IoE, we will be connected in more relevant and valuable ways. Today, most people connect to the Internet through their use of devices (such as PCs, tablets, TVs, and smartphones) and social networks such as Facebook. In the future, people will be able to swallow a pill that senses and reports the health of their digestive tract to a doctor over a secure Internet connection. In addition, sensors placed on the skin or sewn into clothing will provide information about a person’s vital signs. According to Gartner, people themselves will become nodes on the Internet, with both static information and a constantly emitting activity system. Process: Process plays an important role in how each of these entities — people, data, and things — works with the others to deliver value in the connected world of IoE. With the correct process, connections become relevant and add value because the right information is delivered to the right person at the right time in the appropriate way. With an emphasis on security and policy compliance that protects personal information. Data: With the Internet of Things, devices typically gather data and stream it over the Internet to a central source, where it is analyzed and processed. As the capabilities of things connected to the Internet continue to advance, they will become more intelligent by combining data into more useful information. Rather than just reporting raw data, connected things will soon send higher-level information back to machines, computers, and people for further evaluation and decision making. This transformation from data to information in IoE is important because it will allow for faster, more informed decision making and even provide predictive capabilities. Things: This group is made up of physical items like sensors, consumer devices, and enterprise assets that are connected to both the Internet and each other. In IoE, these things will create and monitor more data, become context-aware, and provide more experiential information to help people and machines make more relevant and valuable decisions. Examples of “things” in IoE include smart sensors built into structures like bridges, and disposable sensors that will be placed on everyday items such as milk cartons.
- But, “Data” is the biggest challenge to realizing that opportunity: In a recent Cisco study (2014), 40% of surveyed companies identified Big Data as the area in most of need of improvement within their organization. In the same study, nearly 40% said that within three years, most data will be processed at the network edge on smart devices. They also identified Analytics tools for Big Data as the most important enablers of connected device networking. Which of the following enabling areas do you think your organization needs to improve the most in order to make effective use of IoT solutions? Data - Effectively capturing, storing, and analyzing data generated by connected "things" (e.g., machines, devices) Process - Updating our business and operational processes to benefit from IoT solutions People - Enabling our workers to effectively use IoT solutions through means such as training and providing user-friendly systems Things - Connecting the right "things" (e.g., machines, devices, equipment) to capture useful data
- Who better to drive these connections than Cisco? We built the network, in which data has travelled over for more than 25 years… Customers have three key imperatives across this spectrum: A stronger engine to accelerate applications and power data-intensive analytics in the data center core A common operating environment that spans from the data center to the edge and the sources of new computing demand A common operating environment that spans traditional and emerging applications and a better architecture for these scale out workloads
- So how can we help solve these issues? we need visionary leadership by political and key business leaders to visualize a different way to build and operate a city open global standards so that it can become a globally interconnected city, technologically and economically Smart regulation by governments to redefine infrastructure development and city operations Public private partnerships with governments and private enterprises and I would add to that now a 4th P – People Global ecosystem of partners that include academia, business, and social networks. It takes all five of these factors…without one, it changes completely.