For Children's Day, Berger Breathe Easy decided to paint an orphanage with colors chosen by the kids. A community of kindred souls gathered together to paint the walls.
This presentation talks execution of the campaign. Do Follow us on :- https://www.facebook.com/LBBreatheEasy
2. Idea
Inviting people to paint The Little Angels Orphanage, Mumbai
on account of Children’s Day and helping the kids Breathe Easy.
Using our facebook page for promotions and a dedicated events
page which acted as a platform for connecting with volunteers.
3. Colours of Childhood |
Events Page
307 volunteers registered
Around 1100 people
were invited to the event
4. On Wednesday (13th November) we went to the orphanage and got
the kids to pick their favorite colours for the walls.
All of this was captured on camera and those pictures were then
used to promote the event on facebook.
5. We also used these pictures as reminder posts about the event.
6. Event teaser was uploaded on Youtube and promoted on our
facebook page and on the events page.
13. Post event.
Taking the activity forward, the whole event was made
into a small movie and this movie was then be promoted
across social media platforms.
14. This movie consisted of videos which were captured
throughout the event, right from the kids picking their
favourite colours stage, to the actual event.
