1. Ben Turner Unit 4, 5 and 62 26/11/12
(Understanding Your Target Audience)
Age:
Is where a media product can be aimed at a certain age range which is very much
dependent upon the area of the target market for the product. It can be used to determine
the allocation and lifestyle of the age group for a particular media product where this can be
identified by what is called geo-demographics and demographics.
These illustrations show the way in which the target audience for a media product can be
allocated and how they can identify the age range for a product within the media industry.
The target age group for my media product which is digital video for promoting the Creative
Media BTEC course is aimed at 16 to 21 years old who are eager to expand on their
knowledge on computing. I have chosen this age group because it would not be best suited
for anyone below this age range because of the challenges that the course has to offer.
Cheadle and Marple is a Sixth Form College and so exists to cater for the education of post
16 learners.

2. Ben Turner Unit 4, 5 and 62 26/11/12
(Understanding Your Target Audience)
Gender:
Many media products are targeted specifically at Male or Female audiences and some
products focus more on one gender than the other. For example, the chart below shows the
mix of gender targeting for a particular media product.
Another example couldbe television programmes which are “Real Housewives of New York
City” and “Loose Women” where these are targeted specifically at women. In contrast
action film or drama such as, James Bond films are targeted mostly at Men.
For my media product it would be aimed equally at Male or Female who are interested in
taking on an additional computing course subject. This is because the College has a policy
relating to actual discrimination laws preventing inequality between genders.
However, some college courses traditionally attract mostly Male or Female students. That is
to say, Health and Social courses are mostly chosen by Females and BTEC Sport course areas
are targeted at Men. But in my current Creative Media class there is about 30 to 40 percent
Female students which shows that it does appeal towards both genders.

3. Ben Turner Unit 4, 5 and 62 26/11/12
(Understanding Your Target Audience)
Location:
Is to do with the way media products can be allocated towards certain areas within the
Media Industry. For instance, the Cheadle and Marple Sixth Form College would be located
within Cheadle where the actual address in on the website itself which is the following:
www.camsfc.ac.uk.

4. Ben Turner Unit 4, 5 and 62 26/11/12
(Understanding Your Target Audience)
It also provides a College site map within Cheadle that enables users to easily spot the
location of the Cheadle and Marple Sixth Form College. It allows anyone who is within the
region of Manchester to actually allocate the area of the Cheadle Campus in which is very
helpful for people who are not very familiar with the layout of the college itself especially,
the visually impaired people as well.

5. Ben Turner Unit 4, 5 and 62 26/11/12
(Understanding Your Target Audience)
BARB:
Is the “Broadcasters Audiences Research Board” which provides the most full-bodied in-
home TV measurement system within the globe which oversees 5,000 TV households within
the UK and observe around 15,000 TV viewers in total. It mainly monitors the television
ratings in which was compiled with the ITV and the BBC’s own ratings including other TV
broadcasters such as, Channel 4, Five, BskyB and the IPA (Institute of Practitioners in
Advertising) but the BARB was purposely produced in order to replace these systems with
more up-to-date TV viewing figures.
This document shows the latest weekly TV viewing figures which summarises all of the numerical
data that is obtained of the number of people who watch TV throughout different areas such as,
Channel and Average Weekly Viewings etc.

6. Ben Turner Unit 4, 5 and 62 26/11/12
(Understanding Your Target Audience)
This webpage document reveals the weekly TV viewing figures for the BBC2 Channel where the
capacity number of viewers comprises of Millions in which this process is implemented for other
channels such as, BBC1, ITV1, Channel 4 and Five. It also states the weekly range in when the TV
programmes within the BBC2 are broadcasted.
The BARB TV company is mainly liable for the number of TV viewing estimations of the
people within the UK nation. The viewing data is assembled by second-by-second and it is
delivered on a minute-by-minute basis for all of the channels that are transmissionable
throughout the UK so that subscribers can access the data available the morning after the
present time of TV broadcasting.
RAJAR:
It was originally established in 1992 in order to conduct a single audience measurement
system within the radio industry through the BBC and the UK licensed commercial stations.
Is a term that stands for Radio Joint Audience Research in and is the main official body that
is responsible for measuring radio audiences nationally within the UK. This process is carried
out through a survey in which there are 320 individual stations currently involved within the
surveying and publication of the outcomes every 3 months.

7. Ben Turner Unit 4, 5 and 62 26/11/12
(Understanding Your Target Audience)
This map shows the different areas in which the
survey is operated so that it can measure the
capacity of the number of radio listeners.
This webpage extract illustrates the types of radio listening figures that used within a broader
range of different radio transmission zones in order to classify their target audience. It uses a
range of tags in order to categorise the listening figures into different areas such as, Average
Hours Per Head, Average Hours Per Listener and the total number of hours in thousands etc.
ELSPA:
Was the term that stood for, “The Entertainment and Leisure Software Publishers
Association”, which was formed in the year 1989 by the VSP (Videogame Software
Publishers within the UK. It is now currently named as the UKIE (United Kingdom Interactive
Entertainment Industry) and is the leading videogame trade body within the nation. They
have an entity in order to support the interests, needs and positive image of Videogame and
Interactive Entertainment.

8. Ben Turner Unit 4, 5 and 62 26/11/12
(Understanding Your Target Audience)
This document gives guidance as to the work that is involved within the UKIE Company.
It is a thriving and progressive company in which mainly focuses on the publication and
development of the videogames throughout the UK nation. It also includes certain age
ratings of the videogames which help them to classify a particular audience in which the
game is aimed at.
This image shows all of the age ratings that are implemented throughout all of the videogames
that are produced and developed.