3. CONTENTS:
Executive Summary
Objectives, Approaches, Context, Assumptions
Company Overview
IT Landscapes
Initiation
News and Comments
4. Executive Summary:
This research is done to find out the problems faced by the BBC and to come up with best
solutions which will help the BBC to rectify the problems.
The document consists of the overview of the company and also gives the SWOT analysis of the
company and it will describe the growth of the company and it will also give information of IT
challenges faced by company (different ERP‟s used by the company).
It will give the news and comments of the BBC media company.
5. Objectives, Approaches, Context, Assumptions:
Objectives:
The overall purpose of the research was to
establish how well each service was
performing against the terms of its Service
License. Key objectives the research needed
to address were as follows:
To assess the extent to which each
service and its content is high quality
and distinctive
To identify the values viewers attach
to each service
To understand the extent to which
the services meet viewer needs and
expectations
To understand how each service is
used and why it is chosen
To explore how viewers see the role
of each service in relation to other
BBC offerings
Approaches:
We utilized a staged research approach to
ensure we had a clear understanding of the
reality of channel viewing and engagement,
and also that respondents were engaged and
able to discuss the channel within the
research sessions.
All viewers were asked to conduct two pre
tasks, which were dispatched in stages.
Stage-1:The first pre task was a news diary of
all news consumption over a one-week period.
This was conducted by participants when they
were unaware that the research was for the
BBC News Channel.
Stage-2: When the second pre task was
dispatched we told participants more
specifically what the research was about, and
asked them to spend three days re-
familiarizing themselves with the BBC News
Channel.
6. Context:
The ways in which people are consuming
news is changing in line with technological
developments. People are able to get news
and information from a wider variety of
sources than ever before. The News Channel
is part of a broad BBC news offer across
TV, radio and online. A rolling 24-hour
offering fits with people‟s desire to have
access to the type of news they want,
whenever they choose, on whatever device
is most convenient.
Media companies have found it increasingly
difficult to predict advertising revenues. In
an uncertain environment, advertisers are
shortening their buying horizons. While
many of the larger global advertising
conglomerates have continued to deliver
reasonable growth, particular formats and
geographies are suffering within that global
mix. While the big winner continues to be
online advertising, television advertising
also performed well during the year in most
countries. Total nominal advertising
expenditure globally is forecast to increase
by 4.8% in calendar 2012, up from 3.7%
growth in 2011.
Assumptions:
N/A
7. Company Overview:
British Broadcasting Corporation (BBC) is a publicly financed broadcasting company and the
dominant force in TV and radio in the UK. It operates eight television channels offering a mix of
programming that includes general entertainment, news, current affairs, and sports. Its 10 radio
services offer music, news, and sports programming throughout the country. The BBC also keeps
the world informed through its BBC World Service radio network. In addition to broadcasting,
the company creates and distributes television programs and distributes pay-tv channels to
international markets through BBC Worldwide. The BBC was established by royal charter in
1922.
8. IT Landscapes:
BBC uses SAP as the ERP for its operations. it is the only ERP tool which BBC uses for the
business intelligence, financial intelligence, web intelligence
The reporting application is based on SAP business objects business intelligence solutions which
helps the BBC cost centre managers to access the financial data they need quickly and
efficiently. This helped BBC to manage their business smoothly. Managers can run queries
through SAP business objects web intelligence and access more information.
Managers can view a summary of their cost center, look at forecasts, and see what they‟ve spent
by period or agency. Also, they can view administrative projects or see a staff list. SAP Business
Objects Dashboards software displays the
Corresponding information on-screen, organized neatly in tables and graphs.
SAP business objects software provides access to the data held by various BBC software
applications.
Valued software services partner Computer Systems Integration (CSI) Ltd. helped the finance BI
team to configure the proof of concept. In addition to helping install the SAP Business Objects
solutions, CSI made hardware recommendations and educated the team to make sure it was
prepared to make the best use of the BI and Information management software.
Pulling together relevant data in a single access point, the team extracted transactional data from
SAP ERP, the SAP Net Weaver® Business Warehouse component, SQL databases, and other
data points for self-service reporting and analysis.
Company
British Broadcasting Corporation (BBC)
Industry
Media
Products and Services
Radio, TV, and online broadcasting
Web Site
www.bbc.co.uk
SAP® Solutions
SAP® BusinessObjects™ business intelligence (BI) solutions, SAP BusinessObjects Web
Intelligence® software, SAP BusinessObjects Dashboards software, SAP ERP application,
SAP NetWeaver® Business Warehouse
component
Partner
Computer Systems Integration (CSI) Ltd.
9.
10. Initiation:
Action 1– The News Channel should ensure that it
maintains clear areas of distinctiveness in an
increasingly crowded marketplace
The market for news is becoming increasingly crowded, with
audiences in the UK able to choose from a wide range of rolling
news channels and other television news services, in addition to
print, radio and online media. It is important that, in this context,
the BBC News Channel maintains the range and depth that make
it distinctive.
Action 2 – The News Channel service license will no longer
require the service to co-present its rolling news output
from the scene of international stories
In future, decisions on how to present international stories will be
based solely on editorial merit rather than a specific service
license requirement.
Action 3 –The BBC Executive should ensure that efficiency
savings, the integration of the World Service and the
development of closer links with Global News are delivered
in such a way that the News Channel can continue to deliver
the high-quality international news that audiences expect
The planned changes to the BBC‟s news operations, outlined
above, represent both a challenge and an opportunity for the way
in which the News Channel covers world affairs – as they do for
other BBC news outlets.
The Executive should return to the Trust in 2014/15 to report
on progress in the integration of Global News and the World
Service, with a focus on how this is affecting audience
perceptions of the BBC‟s offer.
Action 4 – The BBC should protect the range and depth of
the News Channel’s output in order to maintain its quality
and distinctiveness
The channel currently enjoys very strong audience perceptions
for quality and distinctiveness. Despite necessary savings, it is
11. essential that the range and depth of the channel‟s output be
maintained at a standard that fits with the BBC‟s editorial
priority to offer “the best journalism in the world.”
The Executive should monitor the impact of DQF changes on
the News Channel, and BBC News more broadly, to protect
the quality of BBC output.
Action 5 – The News Channel’s service license will
reflect the Executive’s new approach to business
coverage
We will remove the key characteristic that sets a
commitment to provide „business and personal finance
news‟ every hour and to broadcast „hourly business news
from 09.00hrs to 19.00hrs on weekdays‟.
We have accepted the Executive‟s analysis that this is not a
significant change and so does not require the Trust to consider
use of a public value test before being able to approve the
proposal.
12. News and Comments:
The distinctive music on all BBC television news programmes was introduced in 1999
and composed by David Lowe.
BBC News is responsible for the main newscasts on BBC One as well as other
programmes on BBC Two, BBC Three, BBC Four, theBBC News Channel, and the
provision of 22 hours of programming for BBC World News.
BBC World News was named Best International News Channel at the Association
forInternational Broadcasting Awards in November 2006.
Comments:
almorr
08 FEBRUARY 2012 6:12 PM
Agree with Briantist, I preferred the name BBC News 24 to the now called BBC News Channel,
the picture is about 9 years old. I call it by its old name on my spare Freeview TV in my
bedroom, nevertheless it is a very good channel for 'breaking news'. The reason for it being a
little later for breaking news is that Sky take more chances and sometimes get the news wrong,
this is not likely to happen on the BBC News Channel, they double check on the story more to
make sure that it is correct.
citizenloz
20TH DECEMBER 2012 - 8:20
What I find strange is that any public servant should be given private health care. Surely if
anyone should be rejecting private health and putting their faith in the NHS it should be public
servants themselves.
Nige
20TH DECEMBER 2012 - 8:30
The article uses phrases such as 'he resigned' and 'he quit' so why did he receive any payment at
all? If he was forced to resign that's a different matter and he could have sued for constructive
dismissal etc. I suppose. Either was up its yet another outfit funded by public money that just
doesn't understand its obligations!
Toon1414
20TH DECEMBER 2012 - 14:32
Think on this ... BBC needs a high class executive team to make such a diverse and complex
organisation work. Offer a lowly executive package and hey ho ... you get lowly executives. You
get what you pay for and unless the best are attracted the best will not join. Given all the bile
being vomitted by the lefties is it any wonder that the best don't join ... get real and move on!
