Online advertising presentation for Eagle Newspapers

1. Web ad types
BY BEN MCCARTY
UPDATED DEC. 2014

2. Quick notes before starting
Three versions of your site:
Desktop (www.yoursite.com)
Tablet (t.yoursite.com)
Mobile (m.yoursite.com)
Three main areas for ads in desktop
Sidebar (Available on all areas of site)
Top banners (Display at top of site, available on most pages)
Content banners (display in other areas of site such as next to titles, below section listings)
All ads in presentation not necessarily to scale

3. A note on traffic
Sessions = Google analytics term for number of visitors to
your site
TDC sees 50-60,000 sessions per month
( appx. 60% desktop 30% mobile 10% tablet)
HRN sees 60-70,000 sessions per month
(appx 50% desktop 40% mobile 10% tablet)
WSE sees 5-10,000 sessions per month
(appx 60% desktop 40% mobile 10% tablet)

4. Desktop site sidebar ads
THESE ADS ARE AVAILABLE ON ALL PAGES

5. 300x250
(Medium box)
• Three units per
page
• Available on all
pages

6. 120x300
(Half
skyscraper)
• Two units per
page
• Available on all
pages
• Both units side-
by-side

7. 300x100
(mini banner,
small
rectangle)
• Two units per
page
• Available on all
pages
• Units stacked

8. 120x600
(Skyscraper)
• Two units per
page
• Available on all
pages
• Both units side-
by-side

9. 300x600
(Half-page
skyscraper)
• One unit per
page
• Available on all
pages

10. Top banner ads
THESE ADS ARE AVAILABLE ON ALL PAGES
BECAUSE OF SPACE ISSUES WOULD RECOMMEND DISPLAYING EITHER
TWO 350X90 ADS OR ONE 728X90 AD ON ANY GIVEN PAGE

11. 350x90
(Half
banner)
• Two units per
page
• Available on all
pages
• Displayed side-
by-side

12. 728x90
(Full
banner)
• One unit per
page
• Available on all
pages

13. Homepage ads
(Desktop)
NON-SIDEBAR CONTENT BANNER ADS ON THE HOMEPAGE

14. 970x90
(Large
leaderboard)
• One unit available
on homepage
• Displays above
main story
carousel

15. 670x90
(Section
banner)
• One unit available
on homepage
• Displays below
carousel/weather
info

16. 300x100
(mini
banner)
• Up to five units
available on
homepage
• Displays in
between
section stories
lists

17. Section specific ads
THESE ADS SHOW ONLY IN THE SECTION LANDING PAGE (NEWS,
SPORTS, OPINION, ETC)

18. 670x90
(section
leader)
• One unit
available on
section landing
pages, including
classifieds*
• Displays next to
section title

19. Note on section banners
Currently templates are set so that the same ad will display on main and sub-section landing
pages of each sections.
For example, if ad is assigned to Sports, it will appear on main sports landing page, high school
sports landing page, recreation sports page, youth sports landing page etc.
This was done for simplicity with initial implementation and because most individual section
pages have fairly low traffic numbers
If you have a popular section which needs its own individual ads (say, Opinion-Letters to the
Editor is particularly popular in your paper) and you want to sell ads against that particular sub
section, I can help build specific ad units/templates given enough of a heads up

20. Stories specific ads
THIS AD UNIT DISPLAYS ONLY WITH STORIES

21. 728x90
Above
headline
banner
(Full banner)
• One unit per
stories
• Displays above
story headline

22. Mobile banner ads
AVAILABLE ONLY ON THE MOBILE VERSION OF THE SITE
(M.YOURSITE.COM)

23. 320x50
banner
(mobile
banner)
• At least two units
per page
• Homepage has four
additional units
between section
listings
• Displays at top and
bottom of page

24. Tablet ads
AVAILABLE ONLY ON TABLET VERSION OF SITE (T.YOURSITE.COM)

25. 728x90
banner
(tablet
banner)
• At least two units
per page
• Homepage has four
additional units
between section
listings
• Displays at top and
bottom of page

26. The future?
Native
advertising?
The end of
flash ads?
Different
shapes and
sizes of display
ad units?