Why You're Doing Your Social Content Wrong - On The Edge Birmingham

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WHYYOU’REDOING
YOURSOCIAL
CONTENTWRONG

@BENHARPER87

CANWETRUSTTHIS
GUY?

@BENHARPER87

WHERETOFOCUS?

0
200
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600
800
1000
1200
Facebook Twitter LinkedIn Google Plus Instagram Pinterest Vine
Users(Millions)

BUTIT
DEPENDS
ONYOUR
TARGET
AUDIENCE

DATA
IDEAS
PLAN
ACTION
RESULTS
@BENHARPER87

0%
5%
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20%
25%
30%
13-18 19-24 25-34 35-44 45-54 55-64 65+
Audience Split By Age

MR & MRS THOMPSON
TIME RICH
DISPOSABLE INCOME
BUSINESSMAN
MR & MRS ASHWORTH
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INVESTING FOR
CHILDREN
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@BENHARPER87

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KEY

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@BENHARPER87

Ben Harper
Zazzle Media
@BENHARPER87
WWW.ZAZZLEMEDIA.CO.UK
BEN.HARPER@ZAZZLEMEDIA.CO.UK
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Why You're Doing Your Social Content Wrong - On The Edge Birmingham

1. WHYYOU’REDOING YOURSOCIAL CONTENTWRONG

2. @BENHARPER87

3. CANWETRUSTTHIS GUY?

4. @BENHARPER87

5. WHERETOFOCUS?

6. 0 200 400 600 800 1000 1200 Facebook Twitter LinkedIn Google Plus Instagram Pinterest Vine Users(Millions)

7. BUTIT DEPENDS ONYOUR TARGET AUDIENCE

8. DATA IDEAS PLAN ACTION RESULTS @BENHARPER87

9. 0% 5% 10% 15% 20% 25% 30% 13-18 19-24 25-34 35-44 45-54 55-64 65+ Audience Split By Age

10. MR & MRS THOMPSON TIME RICH DISPOSABLE INCOME BUSINESSMAN MR & MRS ASHWORTH TIME POOR AS BOTH WORK INVESTING FOR CHILDREN MRS BARNES INHERITED WEALTH INVESTOR.

11.

12.

13. 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 0 1 2 3 4 5 6 7 8 9 10 Competition Posts Branded Content Topical Content Product Posts Joke Posts Team Updates Avg.EngagementRate NumberOfPosts Posts Avg. Engagement Rate @BENHARPER87

14. 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% EngagementRate Brand Competitor 1 Competitor 2

15.

16.

17. STRONGIMAGERYIS KEY

18. @BENHARPER87

19. 75% 25% Curate Create

20. @BENHARPER87

21. DON’TBEPUSHY

22.

23.

24. @BENHARPER87

25. Ben Harper Zazzle Media @BENHARPER87 WWW.ZAZZLEMEDIA.CO.UK BEN.HARPER@ZAZZLEMEDIA.CO.UK DOWNLOAD IT > SLIDESHARE READ IT > THE ZAZZLE BLOG