Example Content Analysis Insight

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This deck shows some really quick graphs that you can use to base any content analysis insight on. These are to give an example of the kind of insight that can be drawn out to analyse and optimise your content marketing strategy.

Published in: Marketing

Example Content Analysis Insight

  1. 1. Content Data Example
  2. 2. Example Data To Look For On Your Site @datifyuk | www.datify.co.uk | 01733 865094
  3. 3. Content Performance By Day Posts Average Page Views 12,000 10,000 40 8,000 30 6,000 20 4,000 10 2,000 0 0 Monday Tuesday Wednesday Thursday @datifyuk | www.datify.co.uk | 01733 865094 Friday Saturday Sunday Average Page Views 14,000 50 Number of Posts 60
  4. 4. Author Performance Posts Average Interactions 250 16 200 Number of Posts 14 12 150 10 8 100 6 4 50 2 0 0 Tony Sam James @datifyuk | www.datify.co.uk | 01733 865094 Elaine Jenna Average Social Interactions 18
  5. 5. Historical Performance Average Social Interactions Per Post Number of Posts 30 25 20 15 10 5 0 @datifyuk | www.datify.co.uk | 01733 865094 200 180 160 140 120 100 80 60 40 20 0 Average Social Interactions Posts
  6. 6. Performance By Content Category Posts Average Page Views 20 25,000 Number of Posts 16 20,000 14 12 15,000 10 8 10,000 6 4 5,000 2 0 0 Social Media e Commerce Start Ups @datifyuk | www.datify.co.uk | 01733 865094 Technology Industry News Average Page Views 18
  7. 7. The Data To Look For On Social @datifyuk | www.datify.co.uk | 01733 865094
  8. 8. Performance By Content Type Posts Engagement Rate 20 1.40% 18 Number of Posts 14 1.00% 12 0.80% 10 8 0.60% 6 0.40% 4 0.20% 2 0 0.00% Status Link @datifyuk | www.datify.co.uk | 01733 865094 Photo Video Engagement Rate 1.20% 16
  9. 9. Facebook Engagement Rates Brand 1 Competitor 1 Competitor 2 Weekly Engagement Rate 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 4th November 11th November 18th November Week Commencing @datifyuk | www.datify.co.uk | 01733 865094 25th November 2nd December
  10. 10. Post Velocity Comparisons BRAND PAGE Avg. Post Engagement 1.50% 1.00% 1 0.50% Date @datifyuk | www.datify.co.uk | 01733 865094 Date 15th 14th 13th 12th 11th 10th 9th 8th 7th 0.00% 6th 0 Avg. Engagement Rate 2 15th 14th 13th 12th 11th 10th 9th 8th 7th 6th 5th 4th 3rd 0.00% 2nd 0 1st 1 0.50% 2.00% 5th 2 3 4th 1.00% 2.50% 3rd 1.50% 3 3.00% 4 2nd 4 3.50% 1st 2.00% Avg. Post Engagement 5 Number of Posts 2.50% 5 Number of Posts 6 Number of Posts Avg. Post Engagement Number of Posts Competitor Activity
  11. 11. Daily Mentions & Content Mentions Brand Competitor 1200 DAily Mentions 1000 800 600 400 200 0 @datifyuk | www.datify.co.uk | 01733 865094
  12. 12. And Competitors… @datifyuk | www.datify.co.uk | 01733 865094
  13. 13. Blog Engagement Comparison Average Content Interactions Our Brand Competitor 100 90 80 70 60 50 40 30 20 10 0 @datifyuk | www.datify.co.uk | 01733 865094
  14. 14. Performance By Content Category Posts Average Interactions 25 100 20 80 70 15 60 50 10 40 30 5 20 10 0 0 Social Media e Commerce Start Ups Technology @datifyuk | www.datify.co.uk | 01733 865094 Industry News Content Marketing Post Interactions Number of Posts 90
  15. 15. www.datify.co.uk info@datify.co.uk @datifyuk 01733 865094

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