Facebook v Google: Revenue Wars

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With Facebook and Google releasing their Q4 2013 earnings just a day apart, we thought now would be a great time to compare the revenue of these two digital advertising behemoths. In the below deck, we've outlined the revenues of Facebook & Google over the last year or so, analysing their growth rates comparatively. We've also gone a bit further back in order to compare Google's first 6 quarters post-IPO to Facebook's to show the difference in growth rate. Whilst 2004 was a very different time to now, this is still an interesting comparison of the two big-players at a similar stage in their developments.

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Facebook v Google: Revenue Wars

  1. 1. Facebook vs. Google: Money Talks
  2. 2. Performance Reporting Facebook released their Q4 and full year 2013 earnings on the 29th Jan, and Google did the same on the 30th Jan, presenting a great opportunity to compare the two in terms of revenue. @datifyuk | www.datify.co.uk | 01733 865094
  3. 3. What we found out Facebook have reached 1.2 billion monthly active users, with more than 556 million mobile users daily – but we’re going to focus purely on revenue in this deck. @datifyuk | www.datify.co.uk | 01733 865094
  4. 4. Revenues @datifyuk | www.datify.co.uk | 01733 865094
  5. 5. Facebook Revenue Facebook Advertising Facebook Other Revenue $3,000 In millions $2,500 $241 $2,000 $218 $214 $1,500 $1,000 $500 $256 $188 $186 $192 $943 $872 $992 Q4 2011 Q1 2012 Q2 2012 $213 $176 $1,086 Q3 2012 $2,344 $1,599 $1,329 $1,245 Q4 2012 Q1 2013 $1,798 $0 @datifyuk | www.datify.co.uk | 01733 865094 Q2 2013 Q3 2013 Q4 2013
  6. 6. Google Revenue Google Advertising Google Other Revenue $18,000 $16,000 $1,647 In Millions $14,000 $12,000 $10,000 $1,230 $829 $410 $420 $439 $1,049 $1,046 $12,076 $11,902 $12,061 $12,542 Q4 2012 Q1 2013 Q2 2013 Q3 2013 $666 $8,000 $6,000 $10,174 $10,225 $10,525 $10,860 Q4 2011 Q1 2012 Q2 2012 Q3 2012 $14,073 $4,000 $2,000 $0 @datifyuk | www.datify.co.uk | 01733 865094 Q4 2013
  7. 7. Facebook v Google – Raw Numbers Facebook Google $18,000 $15,720 $16,000 $14,000 $12,000 $12,905 $10,584 $10,645 $10,964 $12,951 $13,107 $13,772 $11,526 $10,000 $8,000 $6,000 $4,000 $2,000 $1,131 $1,058 $1,184 $1,262 $1,585 $1,458 $1,813 $2,016 $2,585 $0 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 @datifyuk | www.datify.co.uk | 01733 865094 Q1 2013 Q2 2013 Q3 2013 Q4 2013
  8. 8. Quarter By Quarter Change 35% Facebook Google Revenue Percentage Change By Quarter 30% 25% 20% 15% 10% 5% 0% -5% -10% Q1 2012 Q2 2012 Q3 2012 Q4 2012 @datifyuk | www.datify.co.uk | 01733 865094 Q1 2013 Q2 2013 Q3 2013 Q4 2013
  9. 9. Q4 2011 – Q4 2013 Change Facebook Google 129% 49% Advertising Other Revenue Advertising Other Revenue 149% 28% 38% 302% @datifyuk | www.datify.co.uk | 01733 865094
  10. 10. Growth Post IPOs @datifyuk | www.datify.co.uk | 01733 865094
  11. 11. Revenue Post-IPO $3,000 A C Facebook B Advertising DFacebookEOther F G H I Google Advertising J L Google Other $2,500 $2,000 $1,500 $1,000 $500 $0 Q1 Q2 Q3 Q4 Quarters since respective IPOs @datifyuk | www.datify.co.uk | 01733 865094 Q5 Q6 M
  12. 12. Watch this space as the battle continues! @datifyuk | www.datify.co.uk | 01733 865094
  13. 13. www.datify.co.uk info@datify.co.uk @datifyuk 01733 865094

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