Power Editor is Facebook's bulk editing tool that allows marketers to more efficiently manage advertising campaigns. It provides advanced features like customizing bids, duplicating ads for testing, using tailored audiences, and extracting competitor data. The document outlines tips for using Power Editor like bidding strategies, bulk editing, advanced audiences, placement customization, and testing to optimize campaigns and reduce costs. Marketers are encouraged to start using Power Editor by creating test campaigns and learning from the results.

1. How & Why To Become a Power Editor
Power User

2. Who Am I?
@benharper87
Co-founder
Datify
ben@datify.co.uk
@datifyuk | www.datify.co.uk | 01733 896391

3. Who Are Datify?
We’re a data driven
digital marketing agency
with specialisms in social
& search
@datifyuk | www.datify.co.uk | 01733 896391

4. What is Power Editor?
Power Editor is
Facebook’s own
bulk editing tool
@datifyuk | www.datify.co.uk | 01733 896391

5. Why Use It?
Power Editor gives
more advanced
options, and saves
time
@datifyuk | www.datify.co.uk | 01733 896391

6. What Can Be Achieved?
@datifyuk | www.datify.co.uk | 01733 896391

7. The Power Of Power Editor
-312% decrease in fan
acquisition costs
month on month
- Paid content
impressions reduced
in cost by 125%
@datifyuk | www.datify.co.uk | 01733 896391

8. Top 5 Tips To Get The Best Results
@datifyuk | www.datify.co.uk | 01733 896391

9. Bidding Strategy
customise your
maximum bids when in
ocpm bidding mode –
this allows you to
optimise for your
goals
@datifyuk | www.datify.co.uk | 01733 896391

10. Bulk Editing
Duplicate & amend ads
quickly to allow you
to create multiple test
campaigns, saving time
and creating an
optimisation
environment
@datifyuk | www.datify.co.uk | 01733 896391

11. Advanced Audiences
Make use of advanced
audiences to create more
advanced targeting sets
and reduce wastage
- Custom Audiences
- Lookalike Audiences
- Partner Categories (US)
@datifyuk | www.datify.co.uk | 01733 896391

12. Placement
Customise where your
adverts are placed to
optimise for where you
are seeing the best
results in terms of cpc
and cpa
@datifyuk | www.datify.co.uk | 01733 896391

13. Data Extraction
Nike
UK Facebook
40.00%
Percentage of Audience
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
13-18
19-24
25-34
35-44
45-54
55-64
65+
Age Groups
@datifyuk | www.datify.co.uk | 01733 896391
Querying power
editor on the
‘Potential audience’
field allows you to
gain competitive
insight

14. How To Start
@datifyuk | www.datify.co.uk | 01733 896391

15. Test & Learn
Power Editor can be
accessed from the
Ads Manager section
of Facebook – dive in
and have a play in
creating campaigns
@datifyuk | www.datify.co.uk | 01733 896391

16. Find Out More!
Get in touch on the below
details & also download
our free ebook by visiting:
http://bit.ly/19hdSxZ
@datifyuk | www.datify.co.uk | 01733 896391