2. GAMIFICATION = ENGAGEMENT
UNLEASHED
Discounts are the most compelling Mobile Games and Mobile Apps Audience is exploding:
incentives for winning a challenge
(57%), followed by Social Action APP DOWNLOADS PER MONTH,
and Points Towards Loyalty
Programs.
ANDROID MARKET & APP STORE
(billions) 2.6
2.1
58% of players say it’s important
for Brands to be fun and playful 1.3
1.1
0.4 0.4 0.6
0.3
Nearly 50% would play from 1 Jan 2010 Apr 2010 Jul 2010 Oct 2010 Jan 2011 Apr 2011 Jul 2011 Oct 2011
to 5 hours a day to get a $10
discount prize Creating a true bridge between
their apps and real world retailers
Saatchi and Saatchi Gamification Study , June 2011
Predicitions for 2012 by Sanjay Sarathy, Vindicia, 2012
www. maritz.com/gamification
3. WHAT IS BEINTOO?
A loyalty program for mobile apps, where users earn Bedollars
for their loyalty, engagement and achievements in the apps,
and can convert them into concrete retailer offers.
Bedollars are a meritocratic virtual currency
1 Bedollar = $ 1 of Real Retailers Offer
Your success lies in your users. Transform
their time spent enjoying your apps into
real world value.
4. MONETIZE AT ANYTIME
Users can redeem tons of offers right in your
own app, in the Beintoo app or in the retailers
website
You earn whenever users spend Bedollars
inside or outside your apps.
Developers no longer simply monetize in the time that a user spends
within the app but anytime the user spends Bedollars within the
whole network.
5. HOW TO BUILD YOUR APPS
1. Subscribe on www.beintoo.com/business
2. Create your app
3. And get the API key
6. HOW TO BUILD YOUR APPS
4. Go to github.com/beintoo to download SDK
5. Implement SDK
Once Beintoo is integrated in the app, users start to earn Bedollars proportionally to their
achievements and engagement. Beintoo distributes Bedollars based on algorithms according to
proprietary monetary models.
8. CASE 1: Monetization within your app
Developers monetize after each redemption users make on their own app.
BEINTOO
PAYS YOU
USER BUYS FOR $100 $15 $10
ADVERTISERS
PAYS BEINTOO
Developers earn between 60-70% of revenues depending on the apps’ user engagement
9. CASE 2: 24/7 Monetization outside the
developer’s app
Purchases made outside the app and outside the time frame spent within the app
are also monetized on.
This benefit is proportional to the Bedollars users earn from the developer’s app
in a given time period.
IN THE LAST 65 Bedollars - from your app
MONTH USER EARNS
35 Bedollars - from developer B
BEINTOO
PAYS YOU
65% TO YOU $6,5
USER BUYS FOR $100 $15 $10
ADVERTISERS
35% TO DEVELOPER B $3,5
PAYS BEINTOO
10. HOW TO START
Beintoo SDK supports most major mobile platforms
Full and “White Label” version available:
- the full version
- the white label version: fully
customizable with your own graphics.
Size for iOS and Android SDK
- 1,5Mb (full version)
- 300k (whitelabel version)
Average integration time: 2 days
All the steps explaining integration on:
documentation.beintoo.com
11. BUSINESS CASE: RETAILERS
Company: top discount retailer
Reward: $5 discount on any purchase
Post-click redemption rate: 54%
Company: mobile marketing agency with
more than a dozen partner retailers
Reward: exclusive offers for the marketplace
CTR: higher than 15%
12. LATEST PUBLISHERS
A few Examples
• Fruit Ninja Android: 3rd app on Android
Google Store
• Fruit Ninja Free iOS: top 10 app on Apple Store
• I must run reloaded: top 10 app on Apple Store
• Doodle grub
Non-game apps
• Twitwheel: earn Bedollars through twits
and reputation
• Musix match
13. TRACTION
• 135 million reachable users USERS
1,203,740 COMMUNITY
• 25 million monthly active users
• 600 registered developers including
MEMBERS WORLDWIDE
games, TV and market research apps
• 8x growth rate acquiring developers
in 8 months
37% Females
63% Males
76% ages 20-40
Avg rewards per month = 34,000,000
Our Key Goal: 500 million devices
by the end of 2012
