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Lake Wobegon Effect of Lead Scoring

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Beachhead Marketing
Beachhead Marketing

Beachhead Marketing explores the Lake Wobegon Effect of Lead Scoring. To learn more about lead scoring, visit http://www.beachheadmarketing.com/leadscoring

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Lake Wobegon Effect of Lead Scoring
AboutAboutAbout Beachhead Contact us www.beachhead.io email: steven@beachhead.io • A marketing agency founded to help B2B marketers adapt to the changing world of marketing technology. • Learn more at www.beachhead.io
Examples: Drivers
Examples: CEO
Lead Scoring
An unlikely high number of leadsan
It’s impossible to tell which leads are actually qualified
Two choice: I. Pass the leads to Sales
Two choice: II. Attempt to find the quality leads
What should you really do?
Find out the Sales Team’s definition of an ideal lead
You must always keep your lead scoring model updated and relevant REMEMBER
Contact us www.beachhead.io email: steven@beachhead.io Subscribe to Interested in learning more? Visit our blog at www.beachhead.io/blog
THANK YOU If you have any question THANK YOU If you have any questions Contact Us www.beachhead.io email: steven@beachhead.io

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  1. First factor