May 21, 2015 NISO Patron Privacy in Digital Library and Information Systems http://www.niso.org/topics/tl/patron_privacy/

1. Personalization
(from a provider perspective)
Kathryn Harnish
(kathryn.harnish@proquest.com)
May 21, 2015
5/21/2015 1

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Personalization
is happening.

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Many people see
value in exchanging
data for a better online
experience.

5. From the world of “consumer
personalization”…
“The consumer wins when they are empowered
with the information and pricing they need to
make the best decision and now, retailers can
have access, knowledge, and power to ensure
that they’re delivering the best experience to
their users based on their needs.”
- Mitch Joel
“Tracking, Personalization, and Scream of Privacy”
http://www.twistimage.com/blog/archives/tracking-personalization-and-
screams-of-privacy/
5/21/2015 5

6. Change a few words…
“The library user wins when they are
empowered with the information and pricing
they need to make the best decision and
now, libraries can have access, knowledge,
and power to ensure that they’re delivering
the best experience to their users based on
their needs.”
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It would be a missed
opportunity if libraries
sat on the sidelines.

8. From ALA on patron privacy…
“As stewards of patrons' data, libraries owe
them the truth and some options.”
- American Library Assoication
“Privacy Toolkit”
http://www.ala.org/advocacy/privacyconfidentiality/toolkitsprivacy/
Developing-or-Revising-a-Library-Privacy-Policy#emergingtechnologies
5/21/2015 8

9. Change a few words…
“As stewards of patrons' data, library
services providers owe them the truth and
some options.”
5/21/2015 9

10. From the world of “consumer
personalization”…
“Customers must also be given the options
to export or delete their data. It's their
information, after all, and companies should
give people the right to completely own it.”
- Jerry Jao
“Perils of Personalization vs. Privacy”
http://www.mediapost.com/publications/article/210880/perils-of-personalization-
vs-privacy.html?edition=
5/21/2015 10

11. Change a few words…
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“Library users must also be given the
options to export or delete their data. It's
their information, after all, and libraries and
their service providers should give people
the right to completely own it.”

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Libraries & providers
are partners in
creating…

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RELEVANCE

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TRUST

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CHOICE