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NISO Patron Privacy VM#2-Kathryn Harnish: the value of personalisation services

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May 21, 2015
NISO Patron Privacy in Digital Library and Information Systems
http://www.niso.org/topics/tl/patron_privacy/

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NISO Patron Privacy VM#2-Kathryn Harnish: the value of personalisation services

  1. 1. Personalization (from a provider perspective) Kathryn Harnish (kathryn.harnish@proquest.com) May 21, 2015 5/21/2015 1
  2. 2. 5/21/2015 2 Personalization is happening.
  3. 3. 5/21/2015 3
  4. 4. 5/21/2015 4 Many people see value in exchanging data for a better online experience.
  5. 5. From the world of “consumer personalization”… “The consumer wins when they are empowered with the information and pricing they need to make the best decision and now, retailers can have access, knowledge, and power to ensure that they’re delivering the best experience to their users based on their needs.” - Mitch Joel “Tracking, Personalization, and Scream of Privacy” http://www.twistimage.com/blog/archives/tracking-personalization-and- screams-of-privacy/ 5/21/2015 5
  6. 6. Change a few words… “The library user wins when they are empowered with the information and pricing they need to make the best decision and now, libraries can have access, knowledge, and power to ensure that they’re delivering the best experience to their users based on their needs.” 5/21/2015 6
  7. 7. 5/21/2015 7 It would be a missed opportunity if libraries sat on the sidelines.
  8. 8. From ALA on patron privacy… “As stewards of patrons' data, libraries owe them the truth and some options.” - American Library Assoication “Privacy Toolkit” http://www.ala.org/advocacy/privacyconfidentiality/toolkitsprivacy/ Developing-or-Revising-a-Library-Privacy-Policy#emergingtechnologies 5/21/2015 8
  9. 9. Change a few words… “As stewards of patrons' data, library services providers owe them the truth and some options.” 5/21/2015 9
  10. 10. From the world of “consumer personalization”… “Customers must also be given the options to export or delete their data. It's their information, after all, and companies should give people the right to completely own it.” - Jerry Jao “Perils of Personalization vs. Privacy” http://www.mediapost.com/publications/article/210880/perils-of-personalization- vs-privacy.html?edition= 5/21/2015 10
  11. 11. Change a few words… 5/21/2015 11 “Library users must also be given the options to export or delete their data. It's their information, after all, and libraries and their service providers should give people the right to completely own it.”
  12. 12. 5/21/2015 12 Libraries & providers are partners in creating…
  13. 13. 5/21/2015 13 RELEVANCE
  14. 14. 5/21/2015 14 TRUST
  15. 15. 5/21/2015 15 CHOICE

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