ppt on strengthening look & feel of indian wear section at reliance trend.

2. Company/ Customer / Competitor
Company:
Reliance in retail:
Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, which is
based in Mumbai. RRL was set up in 2006 and marks the foray of the Reliance
Group into organized retail. RRL has been conceptualized to include growth for
farmers, vendor partners, small shopkeepers and consumers. It is based on
Reliance’s backward integration strategy, to build a value chain starting from
farmers to consumers.
Company Profile
Company : Reliance Retail
Subsidiary Company : Reliance Trends
Founded : 2007
Headquarters : Bangalore
Chairman and Managing Director : Mr. Mukesh D. Ambani
Stores at Bhubaneswar city : Reliance Trends at Sahid
Nagar, Reliance Trends at Patia

3. Company/ Customer / Competitor
Customer:
A customer is the recipient of a good, service, product, or idea, obtained from a
seller, vendor, or supplier for a monetary or other valuable consideration.
 Basically the main customers for Reliance Trends are the youth.
 Customers are generally categorized-
1.Loyal Customers 2.Target Customers 3.Need Based Customers
4.Discount Customers 5.Impulsive Customers
Competitor:
 Shoppers’ Stop
 Westside
 Pantaloons
 Lifestyle
Big Bazaar

4. Scope & Objective
Scope:
 To maintain sufficient stock of Avaasa.
 Arranging the products due to the theme and MPM (Merchandise
Presentation Module).
 Pulling customers towards Indian wear section.
Objective:
 To find out the factors to strengthening display and arrangement of Indian
wear section.
 To find out the customer feedback about display and arrangement.
 Resolving the key barriers to business.

5. Methodology & Interpretation
Methodology adopted for study:
 Observing the customer who is visit Reliance trend.
 Collecting feedback from the customers.
 Discussion with executives, managers and employees.
 Visiting and surfing websites of the company
Analysis:
 Customers cannot find the Indian wear clothes in sizes small and medium.
 There is no facility of ladies dress alteration.
 Staff was busy doing the arrangement of merchandise in the opening hours
(11am-2pm).
 All the merchandise was not arranged according to their sizes.
 Employees were not well trained in assisting the customers.

6. Methodology & Interpretation

7. Methodology & Interpretation

8. Methodology & Interpretation

9. Methodology & Interpretation

10. Methodology & Interpretation

11. SIP Target vs. Actual performance
SIP Target:
 sell 45 Avaasa brand kurta.
 Ironing & Board folding.
 Tagging.
 Telecalling
 Display the Avaasa section according to color balance.
Actual Performance:
 I sold around 50 Avaasa kurta.
 Doing board folding, ironing.
 Doing telecalling to customers and inform about the gift voucher.
 According to color balance ( light to dark ) I displayed the section.

12. Key Takeaways
Takeaways:
1. You should know about a corporate environment.
2. You should wear Proper uniform or Formal.
3. You should reach at company before 1 hour of opening.
4. You should learnt how to handle different customers.
5. If you worked in a retail you Always groomed properly.
6.Don’t use mobile phones.
7.How to display a section in retail store.

13. Suggestions & Its implication
Suggestion
1.All the sizes must be made available in the stores. So Reliance will not lose
out some customers.
2. Staffs have to be made available for assisting the customers in the opening
hours of the store.
3.All the merchandise in the store must be arranged according to the sizes. So
that customers can find their sizes very easily.
4.There were some staffs, who’s are telling negative things about other brands
to get more incentive by selling their assigned brand to the customer.
5.Tailors should be hiring for ladies clothes alteration.

14. Suggestions & Its implication
Implication
1.Reliance trends implicated the suggestion and trying to keep stock of small
and medium size clothes.
2.I informed to the store manager and the Manager warned to that person who
did tell negative things about another brand .
3.They are focused on the arrangement of clothes according to size.
4. Staffs did assist carefully to the customer at the opening hours of the store.