1. Division of Business &
Industry Development

2. WEDC Mission Statement
As the State of Wisconsin’s lead economic development
organization, the Wisconsin Economic Development
Corporation (WEDC) nurtures business growth and job
creation in Wisconsin by providing resources, technical
support, and financial assistance to companies, partners and
the communities they serve.

3. WEDC Organization
Board of CEO &
Directors Secretary’s Office
Business & Economic &
Finance & Entrepreneurship International
Industry Community Marketing
Administration & Innovation Development
Development Development
• Provide WEDC • R&D & investment • Advance • Enable high • Increase • Promote
with the tools, capital targeted, high- performing economic Wisconsin Wisconsin as a
technology, and growth development network exports business-friendly
support to meet • Effective business location
strategic goals entrepreneurship consortia and • Invests in high quality • Increase foreign
and operational support network industry job creation and investment • Advance
advantage sectors attraction business-growth-
opportunities • Expand export supporting
capacity policies

4. Business & Industry Development
Mission Statement
Leveraging industry leadership to
accelerate growth and high quality jobs
by advancing targeted, high impact
initiatives in Wisconsin.

5. Goals
Engage: 25 High-value opportunities
Advance: 7 Priority Investments
Assist: 200 Unique WI businesses via targeted
industry support
Achieve: 3:1 minimum overall investment
leverage ratio
Promote: Workforce development and alignment

6. General Qualifying Criteria for Investment
Industry-Led Sustainable
High Job
High Return
Creation
High Economic Low Managed
Impact Risk

7. Engagement Criteria
Aggregate Impact (State, Region, Local)
Percent of State Employment
Geographic Distribution and Density (Location Quotient)
Sector Growth Momentum
Percent of State GDP
Driver Industry/Connectivity to other sectors
Confers Unique Competitive Advantage / Competitive Urgency

8. Specific Investment Criteria
Discrete organization, single Key priorities
identity
Currently available funding
Core leadership: specific
roles, titles, and Future or pending funding,
responsibilities what and when
Formal charter Formal partnerships
Strategic plan
 Operating plan for at least the
current fiscal/calendar year

9. Account Opportunity Project
Management Management Management
Lead
Opportunity Project 1
1 • Reporting
• RFP
Account • Contract/MOU
Project 2
• RFI • Reporting
Opportunity
2
• RFP Project 1
• Contract/MOU • Reporting

10. Sector Manager Assignments
Sector Sectors Contact
Manager Information
Shelly Harkins Manufacturing shelly.harkins@wedc.org
Defense

11. Sector Manager Assignments
Sector Sectors Contact
Manager Information
Kathy Heady Transportation kathy.heady@wedc.org
Energy

12. Sector Manager Assignments
Sector Sectors Contact
Manager Information
Luke Fuszard Financial Services luke.fuszard@wedc.org

13. Sector Manager Assignments
Sector Sectors Contact
Manager Information
Gail MacAskill Healthcare gail.macaskill@wedc.org
Leisure/Hospitality
Recreation Arts
Aerospace

14. Sector Manager Assignments
Sector Sectors Contact
Manager Information
Seyoum Mengesha Minority Business seyoum.mengesha@wedc.org
Development

15. Sector Manager Assignments
Sector Sectors Contact
Manager Information
Cate Rahmlow Water Technologies cate.rahmlow@wedc.org
Dairy & Food
Manufacturing
Agriculture
Forest Products &
Paper

16. Business & Industry Contact Information
Lee Swindall Vice President lee.swindall@wedc.org
608.210.6700
Dani Jones Project Coordinator danielle.jones@wedc.org
Bob Pope Research Analyst bob.pope@wedc.org

17. Q&A