1. Improving the economic
well-being of the residents and
businesses of Fond du Lac County.
2011 Annual Report

2. About FCEDC
Our Mission: To improve the economic well-being of the businesses, communities, and residents of the county.
Our vision for Fond du Lac County
• Strong, stable, diversified economy;
• Competitive, dynamic workforce;
• Comprehensive and proactive infrastructure;
• Environmentally conscious development;
• Flexible, prepared community partnerships;
• Above-average economic well-being of citizens and businesses; and
• Regional cooperation.
Our customers
The direct customers of FCEDC services include the existing businesses of Fond du Lac County,
entrepreneurs, prospective businesses and those who serve them as well as
local governments and economic development organizations. Our ultimate customers
are the citizens and communities of Fond du Lac County.
Our standards
FCEDC is the only accredited economic development organization (AEDO) in the State of Wisconsin
and is one of only about 30 such accredited organizations nationally.
Entities that become accredited are recognized
as organizations of excellence in the field of
economic development. During the AEDO process,
organizations receive critical evaluation and peer mentoring by
certified professionals concerning internal and external operations.
AEDO status signifies a distinguished achievement for an economic
development organization.
Note about this report design:
The 2011 Annual Report has common features of FCEDC’s newly designed website at www.fcedc.com.
Read our new blog on trends and updates relative to Fond du Lac County. Click our property search
database to find your business site or to run a demographic report. Request space
in our business accelerator, The Center, or easily schedule an appointment with one of our
business strategists. Our new site is better organized for our users. If you have
any comments or questions, please send them to jacqui@fcedc.com.
Cover photos provided by: Cost of printing kindly provided, in part, by:
Sirna Productions EP-Direct, www.ep-directprinting.com

3. State of the Organization
2011 was a year of innovative services, heartfelt goodbyes and transition.
In February FCEDC opened a business The FCEDC team was recognized for its efforts and
accelerator, The Center for Enterprise drive for excellence and innovation when the
Development (The Center). With its International Economic Development Council (IEDC)
high-end technology, research named FCEDC a high-performing economic
capabilities, and creative and development organization. Specifically, FCEDC’s
comfortable spaces, The Center is ideal program which ties per capita income and earnings per
for the entrepreneur who wants to worker to those businesses who use a local revolving
expand an innovative idea, loan fund was recognized. Our highly effective board
“This upward trend in the hold brainstorming and and committees were also noted by IEDC. On the state
use of our client consultative training sessions, or level, FCEDC received the gold winner award in the
and research services was conduct meetings in a Best Economic Development Agency category at
great news and may be professional environment. Corporate Report Wisconsin’s 7th annual Best of
attributed to a recovering The Center remains the Wisconsin Business Awards in June.
economy and a result of
only such facility created
increased marketing efforts
of our services.” and operated by an The number of clients served in 2011 increased 7%
economic development from 2010. This upward trend in the use of our client
-John Valek organization in Wisconsin. consultative and research services was great news and
2011 FCEDC Chair, may be attributed to a recovering economy and a result
Board of Directors To create a diverse yet of increased marketing efforts of our services.
balanced industry mix
in Fond du Lac County, After nearly seven years, FCEDC president Brenda
FCEDC released an in-depth industry and gap Hicks-Sorensen, CEcD accepted a position as vice
analysis on targeted industries. The project became a president of economic and community development
case study for other economic development with Wisconsin Economic Development Corporation
organizations in the state as well as nationally. To (WEDC). During her tenure, she helped make FCEDC a
further showcase the industries, FCEDC produced high-performing economic development organization.
videos for the seven targeted industries. The videos FCEDC staff and Board of Directors thanks Brenda for
featured 21 innovative businesses in Fond du Lac her dedication, knowledge and vision that helped to
County and were introduced at FCEDC’s 22nd make the organization successful.
Annual Evening in March. The videos were prominently
featured in FCEDC’s attraction marketing campaign, FCEDC also transitioned planning cycles. FCEDC
Innovation at Work. completed its final year of a five-year Strategic Plan
(2007-2011). To continue its drive for excellence, a new
Reaching out to businesses to help take them to the three-year Strategic Plan for 2012-2014 was drafted.
next level was the focus of an award-winning nine- FCEDC shortened the time frame due to the speed and
month campaign, It’s growing season. Over 300 complexity of the business climate. Survey results from
businesses received direct mail packages and e-blasts over 600 clients, community partners and investors
promoting FCEDC’s business intelligence services and were used as a catalyst for our future goals.
providing tips on how to grow their companies. Time
and resources are limited for some small businesses, The FCEDC team embraced the challenges of
making it difficult to access information on new transitions and continued to deliver first-rate services to
markets, industry trends or competitors. FCEDC offers clients and our communities. We want to thank all our
customized market research with consulting aimed at valued investors who believe in the organization’s
helping companies pursue growth with confidence. mission of improving the economic well-being of Fond
du Lac County and who strongly support our services.
In fall, FCEDC launched a local edition of a free, The organization will continue to strive for excellence
powerful online database to search commercial and we look forward to implementing the new
properties. Locate Here, connects our communities strategic plan with our new president.
and commercial real estate brokers with companies
trying to identify the best location to start-up, expand, Sincerely,
or relocate in Fond du Lac County. This property
database delivers economic development services and
business intelligence in real-time, an essential tool in
today’s information economy. Please read more about
Locate Here on page 13 of this report. John Valek, RB Royal Industries,
2011 FCEDC Chair, Board of Directors 2

4. 2011 Board of Directors
The International Economic Development Council highlights the effectiveness of our board of directors.
John Valek, RB Royal Industries, Chair
Bob Poch, Keller, Inc., Vice Chair
*Sandy Breth, Treasurer
Joan Karsten, Century 21 of Ripon, Secretary
*Russ Kamphuis, Bank of Oakfield, Past Chair
Zak Bloom, Waupun Utilities
Gary Boyke, Vir-Clar Farms
Allen Buechel, Fond du Lac County
Todd Diedrich, Capelle Bros. & Diedrich, Inc.
Martin F. Farrell, Ph.D., Ripon College/County Board of Supervisors
*Jim Flood, Holiday Chrysler Dodge Jeep
JoAnn Hall, Moraine Park Technical College
Tom Herre, City of Fond du Lac
Steve Holz, National Exchange Bank & Trust
*Richard Kleinfeldt, Giddings & Lewis, retired
Kathy Leifer, Alliant Energy
Joseph R. Reitemeier, C.C.E., Fond du Lac Area Association of Commerce
*Terry Schleif, Hometown Bank
Mike Shedivy, Mercury Marine
Daniel Vande Zande, Vande Zande & Kaufman, LLP
Mike Wisnefske, West Bend Machine Works, Inc.
Dennis Yunk, Agnesian HealthCare
* indicates past chair
Note: FCEDC would like to recognize the outstanding contributions of outgoing board members
Todd Diedrich (2005 - 2011) and Zak Bloom (2011)
FCEDC would like to also welcome new board member Frank Villaire, Sadoff & Rudoy Industries,
who joined the board on January 1st, 2012.
Executive Committee
John Valek, Chair
Bob Poch, Vice Chair
Sandy Breth, Treasurer
Joan Karsten, Secretary
Russ Kamphuis, Immediate Past Chair
Allen Buechel, Member at Large
Tom Herre, Member at Large
Note: Brenda Hicks-Sorensen, CEcD, FCEDC President, resigned in June 2011.
3

5. 2011 Committees
In addition to the Executive Committee, current standing committees are as follows:
Investor Relations Revolving Loan Fund
* Todd Diedrich, Capelle Bros. & Diedrich, Inc. * Dan Vande Zande, Vande Zande &
* Mike Shedivy, Mercury Marine Kaufman, LLP
Tony Ferdinand, Haentze Floral Company, Inc. Matt Lueptow, M & I Bank
Jim Flood, Holiday Chrysler Dodge Jeep Tim McFarlane, Hometown Bank
Dave Gerritson, Fox Valley Savings Bank Herb Ottery, Ottery Transportation, Inc.
Russ Kamphuis, Bank of Oakfield Wayne Rollin, City of Fond du Lac
Dick Kleinfeldt, Giddings & Lewis, retired **Rich Scheuerman, Alto Dairy
Matt Lueptow, M & I Bank **Ann Freund, Huberty & Associates
John Valek, RB Royal Industries Mike Wisnefske, West Bend Machine Works, Inc.
Personnel and Compensation Board Development
* Mike Wisnefske, West Bend Machine * Russ Kamphuis, Bank of Oakfield
Works, Inc. John Valek, RB Royal Industries
Jim Hubbard, Mercury Marine, retired Jim Flood, Holiday Chrysler Dodge Jeep
Dennis Yunk, Agnesian HealthCare Dick Kleinfeldt, Giddings & Lewis, retired
Kathy Leifer, Alliant Energy
* Indicates chair
** Rich Scheuerman resigned from the Committee and Ann Freund joined the Committee in March.
2011 Staff
Joe Becker, CPA, EDFP, Director of Business Finance
Jacqui Corsi, Marketing Specialist
JoAnn Giese-Kent, Research Specialist
Melissa Hunt, EDFP, Community Development Specialist
Annette Murray, Administrative Assistant
Owen Rock, EDFP, Business Strategist
Note: Brenda Hicks-Sorensen, CEcD, President, and Brett Traver, Business Strategist, left the
organization in 2011. Kristen Fish, CEcD, served as Interim President during the transition.
How you can reach us:
Check out our newly designed website at www.fcedc.com.
http://www.facebook.com/fcedc http://www.youtube.com/
FondduLacCountyEDC
Join Fond du Lac County Twitter @ FdLCountyEDC
Economic Development Corporation
or connect to any of the staff pages 4

6. Finding success in 2011
When the businesses we help are successful, we are successful.
Basic American Medical Products expands facility
To house a new, state of the art fiber optic laser tube cutting
system, Basic American Medical Products, a GF Health Products,
Inc. factory brand, added 40,000 square feet of manufacturing
space to its Fond du Lac facility.
The expansion allows the company to manufacture products more
efficiently, making Basic American Medical Products even more
competitive, said Kurt Hellman, Senior Vice President of
Manufacturing. The company is committed to manufacturing as
many products as possible in the United States, he said. The
construction of a new facility in Atlanta, Ga. that manufactures
Lumex Specialty Seating Products and this significant
investment in the Fond du Lac facility demonstrates the
“The team at FCEDC support-
company’s commitment to creating jobs locally and
ed our efforts 110%. They truly
manufacturing in the United States, added Hellman.
‘get it’ and it was a pleasure
working with them.”
This project became a reality because of the assistance and
support of Fond du Lac County, the City of Fond du Lac and the
-Kurt Hellman
great work of the Fond du Lac County Economic Development
Senior VP of Manufacturing
Corporation (FCEDC), Hellman said. FCEDC provided a revolving
loan and technical assistance.
“This project was needed to keep us competitive in an industry prone to the outsourcing of
manufacturing jobs. True economic growth is achieved by supporting any company committed to
being part of the manufacturing base in Fond du Lac County. The team at FCEDC supported our
efforts 110%. They truly ‘get it’ and it was a pleasure working with them,” Hellman said.
GF Health Products, Inc. has retained Keller Planners, Architects and Builders to design and build the
new 40,000 square foot warehouse and manufacturing addition. Formerly operating as Basic
American Metal Products, the company has occupied the existing site since 1992. Basic American
Medical Products is one of the largest manufacturers of healthcare beds in the world. Learn more at
www.grahamfield.com and www.bampwi.com.
Market Fresh opens in Waupun
With years of experience in grocery store management, Darryl Ortmann dreamed of owning his own
store. Along with his wife, Julie, they decided to make the move. He found a location in Waupun and
called the Fond du Lac County Economic Development Corporation (FCEDC).
With Waupun city officials, FCEDC staff, a lender and Ortmann at the table, Market Fresh Food
Center became a reality. Ortmann, along with the property owner, invested in a new façade.
5 The property owner repaved the parking lot in front of the store and Ortmann completed

7. extensive remodeling before opening the
doors in October. It was a great partnership
between all parties involved. In addition
to technical assistance, FCEDC provided a
revolving loan for the project.
“City officials and FCEDC worked well together
which made the process of opening a business so
much smoother,” Ortmann said. “I didn’t have to
tell one party one thing and then repeat it.
Everyone was on the same page,” he added.
“City officials and FCEDC worked well together The independently-owned and operated store
which made the process of opening a business features fresh produce, a deli, bakery, meat center
so much smoother.” and wine cellar. The store is located on the city’s
- Darryl Ortmann, Owner west side at Park View Plaza, 1120 W. Main St.
RagSpun moves up
RagSpun was an idea born 8 years ago while Rhonda
Horvath was working to enhance a quilt for her church.
RagSpun Studio LLC, a retail location in Brandon, is her
latest creation and the culmination of more than 15 years
experience in quilting, sewing and crafting.
RagSpuns are dimensional textured appliqués used to
embellish items such as quilts, clothing, gift bags, or
ornaments. Slowly she began selling RagSpuns online,
shipping her product throughout the United States and the
world. Working from her basement, she successfully grew
her RagSpun business achieving 40% growth in 2010. “The FCEDC team really cares about
this county and economic growth
To accommodate this growth, Horvath decided to expand which is why I think Fond du lac
into a larger formal retail and production location. She County is developing.”
needed a place to sell directly to customers and have space
to work on her wholesale business. She needed a business - Rhonda Horvath, Owner
plan to do it and she credits FCEDC for helping her complete
her business plan. Horvath worked diligently to complete the
plan with the results paying off. She placed second in the
Northeast Wisconsin Business Plan Competition last year.
“The portfolio of services offered by FCEDC goes beyond helping with a business plan,” Horvath said.
“I still go to them with questions including when I was writing my press release and when I’m looking
for more demographic research. The FCEDC team really cares about this county and economic growth
which is why I think Fond du Lac County is developing.”
RagSpun Studio, LLC opened in November. It is a trendy inspirational establishment offering unique
exclusive supplies for creating home décor and gifts accompanied by informative educational
sessions. The research she did on her business plan for RagSpun Studio LLC will guide her along her
path of business ownership. She still uses it to find ways to reach customers.
6

8. FCEDC Portfolio of Services
Starting a business or looking to grow a business, FCEDC helps businesses be successful.
FCEDC provides space for businesses to grow
With its high-end technology, a creative environment
and professional atmosphere, The Center for Enterprise
Development (The Center) is a place for budding entrepreneurs
and existing businesses. The Center opened its doors in
February. Of those surveyed who used the business accelerator
in its debut year, 100% of respondents ranked FCEDC staff as
“extremely” professional, they were “extremely” satisfied with
the facility, and “extremely” likely to recommend The Center to
others.
FCEDC can help businesses make better decisions through business intelligence program
FCEDC entered its third year of the Economic Gardening program and is on target to move the unique
tool into our portfolio of services for startups and existing businesses. Economic Gardening provides
critical information, such as market research, that is needed by businesses to survive and thrive. The
program encourages development of the other qualities that help businesses including quality of life,
a culture that embraces growth and change, and access to intellectual resources, and qualified and
talented employees.
The Economic Gardening program also assists in developing
connections between businesses, and the people and organizations
that can help take them to the next level — business associations,
universities, roundtable groups, service providers and more.
With the assistance of The Center for Rural Entrepreneurship, an
assessment was completed. Staff, the FCEDC Board of Directors
and other stakeholders were interviewed during the process to
seek insight on the culture, size and nature of the entrepreneurial
community, the availability and accessibility of services, and
overall economic health, trends and structure of the county. A
sustainability strategy emerged from the study.
In an effort to make more businesses aware of FCEDC’s Economic Garden program, and with the
assistance of Brownboots Interactive, the award-winning It’s growing season campaign was launched.
A list of businesses was developed and each business received a series of direct mail pieces or
postcards related to the growing season. In addition to the mailings, a variety of other media sources
were used including print, social media, e-blasts and an open house. The three mailings were:
1. In the first mailing, which was in the spring, nearly 200 businesses received a gardening
package that included gloves, a trowel and seeds and a message encouraging businesses
to plant the seeds for success and a reminder that FCEDC was ready to help.
2. In July, those same businesses received a pepper plant and a message that growing a
business takes diligence and devotion, much like growing a plant, and FCEDC stands ready
to help.
3. In the third and final mailing, those businesses received candy in a Mason jar, delivered by
FCEDC staff with a message that hard work pays off and that FCEDC can help with future
planning for growth.
7

9. FCEDC Portfolio of Services
FCEDC offers options for entrepreneurs and existing businesses.
Entrepreneur’s Connection opens doors for entrepreneurs and others who want to start a business
Over 120 current and future business owners and professionals were able to learn of resources
available to them including financing options, guerrilla marketing, relationship building and challenges
facing the young or new entrepreneur at the 4th annual Entrepreneur’s Connection on November
15th. During the keynote event, a panel of entrepreneurs shared their experiences of starting and
growing a business.
County Façade Program assisted businesses with improvements
FCEDC staff worked with Fond du Lac County and communities to prepare and launch the County
Facade Program. FCEDC administered the program. Twenty-three businesses throughout the county
each benefited from receiving a grant up to $2,000 to improve their building facades.
Client feedback provides important data for future goals
FCEDC conducted client satisfaction surveys each month as a follow-up to existing business and
entrepreneurial clients who have used FCEDC’s consultation services. Surveys are sent at 6-month,
18-month and 36-month intervals from the project initiation dates. The data collected will be used to
track successes and identify areas needing improvement.
Businesses on film
In addition to our annual Video Program which is unveiled at the Annual Evening and used in local
commercials and our external marketing campaign, FCEDC started production of short, informative
videos that can be uploaded to FCEDC’s website or YouTube channel. The first video completed is a
demonstration of a Tapeless Medical product, which is manufactured in Brandon. FCEDC also
worked with Keller Inc. to produce a video of the spec building for sale or lease in the Fox
Ridge Industrial Park. All videos are available on our YouTube Channel. See page 4 for information.
FCEDC reaches entire Fond du Lac County community.
FCEDC works closely with communities
• FCEDC Community Development Specialist Melissa Hunt continued to assist the Village of North
Fond du Lac, the City of Waupun, and the City of Ripon in community development efforts.
• FCEDC Business Strategist Owen Rock became an ex-officio member of the Downtown Fond du
Lac Partnership Board of Directors.
Leadership/Youth Leadership Fond du Lac Economic Development Day
FCEDC participated in the Fond du Lac Youth Leadership Class, with 19 participants February 8th and
hosted the Adult Leadership Class April 20th. Once again the responses for the FCEDC portion of
both sessions were very positive.
8

10. FCEDC Portfolio of Services
Reaching businesses outside of Wisconsin through our Business Attraction Program.
FCEDC staff participated in several trade events
• The International Council of Shopping Centers (ICSC) Midwest Idea Exchange in Chicago in
February to network with retailers and participate in roundtables with other municipalities.
• The ICSC Wisconsin Deal Making session in Milwaukee in April which is an opportunity to market
Fond du Lac County commercial and industrial real estate opportunities.
• The ICSC Chicago Deal Making event in Chicago in October to promote retail development sites
throughout Fond du Lac County including Waupun and North Fond du Lac and make contacts
with developers and retailers encouraging them to explore the opportunities in the County.
FCEDC helped to simplify site location
FCEDC localized a new statewide sites and buildings database,
Locate in Wisconsin, by providing this amazing tool for just Fond
du Lac County and all of the City of Waupun. The embedded
database, at http://www.fcedc.com/locatehere.html, streamlines
the search process between site selectors and real estate
professionals. Read more about Locate Here, our local property
search database on page 13.
FCEDC markets Fond du Lac County
Located in an industrial park with
The 2011 external marketing campaign, “Innovation at Work” access to Highway 41 and 151, this
mirrored the innovation seen on a daily basis in Fond du Lac newly constructed 180,000 square
County. Working with Blue Door Consulting, FCEDC created a foot building is ready for your
one-of-a-kind video brochure that was used in a direct mailing to business. Learn more about this
over 100 site selectors. The brochure showcased videos of six of building and other available properties
our seven targeted industries and was designed to encourage site at fcedc.com/locatehere.html.
selectors to go to our website where we have market opportunities
that were identified in our targeted industry study.
FCEDC recognized as high-performing dynamic organization.
FCEDC named a high-performing economic development organization
The FCEDC team was recognized in 2011 for its efforts and drive for excellence and innovation. The
International Economic Development Council (IEDC) released a study in March defining what it takes
to be a high-performing economic development organization. FCEDC was recognized in the study for
its program which ties per capita income and earnings per worker to those businesses who use a
local revolving loan fund. The study also recognized FCEDC for its highly effective board and
committees.
FCEDC received Gold Award
For the second consecutive year, FCEDC was named one of the top three economic development
organizations in Wisconsin by Corporate Report Wisconsin magazine. This year, FCEDC received the
Gold Award. The category of best economic development organization began in 2010.
9

11. FCEDC Portfolio of Services
FCEDC stays connected to sustain the organization.
Marketing strategy keeps stakeholders informed
FCEDC staff has continued to participate in monthly shows on KFIZ (AM 1450) and WRPN (AM 1600).
These extended informational segments have proven to be effective in informing people about FCEDC
programs, services and initiatives. You can hear the live KFIZ segment with Bob Hoffmaster on the
second Wednesday of each month at 10:30 a.m. The WRPN segment with Jason Mansmith can be
heard at varying times on the second Thursday of each month. New cable commercials were
produced with the assistance of Sirna Productions - one highlighted The Center and the other featured
FCEDC services. Finally, Brownboots Interactive was retained to assist in marketing existing business
services including the Economic Gardening program. See page 7 regarding FCEDC’s Economic
Gardening program for details on this award-winning marketing campaign.
FCEDC continues active role in Northeast Wisconsin Regional Economic Partnership (NEWREP)
FCEDC staff participated in the NEWREP meetings throughout 2011. Melissa Hunt was a member of
the NEWREP team that prepared a strategic plan, giving direction for the NEWREP partners in 2012
and beyond.
FCEDC staff participated in planning for the Northeast Wisconsin Business Plan competition.
NEWREP Partners and the Business Plan Committee began working on modifications to increase
participation in the contest as well as enhance the experience for applicants participating.
Owen Rock is a member of the Business Plan Committee and the 2011-2012 Committee Co-Chair.
Professional Development key to FCEDC’s success
• FCEDC Business Strategist Owen Rock completed a nine-month leadership training program
called STRAT (Strategy, Alignment, Talent) through Moraine Park Technical College.
• FCEDC Community Development Specialist Melissa Hunt attended the Oklahoma
University Economic Development Institute in Indianapolis, IN. She is working to become a
certified economic developer.
Reporting mechanisms keep stakeholders involved
FCEDC continues to hold itself accountable and reports to all stakeholders on FCEDC’s progress and
achievements through quarterly reports issued by FCEDC electronically to 2,000 subscribers. In
addition to updates on our strategic plan, FCEDC provides updates on economic development activity
and services.
Revolving Loan Fund continues to be important program for businesses
FCEDC continued to administer five different revolving loan funds. $1.3 million in revolving loans were
approved for projects that totaled $7.7 million.
FCEDC maintains partnership with Wisconsin Economic Development Association (WEDA)
FCEDC continued its association with Wisconsin Economic Development Association (WEDA), a
statewide leadership effort to further economic development initiatives in the State of Wisconsin.
Brenda Hicks-Sorensen, CEcD, served as a member of the Board of Directors of WEDA in 2011,
co-chair of the Leadership – Building & Sites Committee and as a member of the Executive
Committee. FCEDC’s Interim President Kristen Fish serves as WEDA’s executive director.
10

12. 2011 in Numbers
Client Summary and Revolving Loan Funds
Clients Served 2011
*Business Existing
A client is defined as a business attraction prospect, Attraction Business
existing business or entrepreneur who receives more 17% Development
than one hour of FCEDC services. New clients are 46%
defined as those clients or projects who have not
previously received FCEDC services. In 2011, FCEDC
served 195 clients.
Business
Start-ups
37%
200
Annual Average
100 2007-2011
*Business
Existing
Attraction
Business
16%
Development
2007 2008 2009 2010 2011 47%
Business
Start-ups
37%
*Business Attraction includes FCEDC efforts in community development.
Revolving Loan Fund Summary
Fond du Lac County Revolving Loan Fund: As of the end of 2011,
the Fond du Lac County Revolving Loan Fund (RLF) portfolio 2011 Sources of Funds
stands at $3.2 million. During 2011, loans totaling $220,000
were approved. FCEDC continues to be aggressive in searching Private Sector $117,869
out and obtaining new funding sources for our clients. Public Sector $206,364
Administrative Income
$126,147
Small Business Revolving Loan Fund: FCEDC established a new Contract Income $105,000
Small Business Revolving Loan Fund (SBRLF) in 2008. $394,000 Grants & Other $195,176
in loans are being maintained through this program. Total $750,556
Fond du Lac County Special Allocation Revolving Loan Fund: 2011 Uses of Funds
FCEDC began administering this fund in 2010. $500,000 in
loan funds were approved in 2011. Staff $466,823
Operations $155,281
City of Fond du Lac Economic Development Revolving Loan Programs $152,549
Fund: FCEDC began administering this revolving loan fund for Total $774,653
the City of Fond du Lac in August of 2010. There were $461,000
of loan funds approved in 2011.
11

13. Progress on Strategic Goals: 2007-2011
Balanced Industry Mix for a total of 1.99. Earnings estimated for these new
jobs (wages and benefits) is $207 million per year,
Create a balanced industry mix targeting specific resulting in a disposable personal income estimated at
industry clusters in Fond du Lac County and $149 million per year.
Northeast Wisconsin. Such clusters include printing
and publishing; biomedical/biotechnical (including If new part-time positions are factored into the
medical technology and services); transportation and equation, the 2,151 expected new full and part-time
logistics; advanced materials; advanced manufacturing positions have a multiplier effect (1.95) totaling 4,191
including metals and machinery; agribusiness, food jobs. New job earnings would be $212.3 million with
processing and technology; and energy (fossil and disposable personal income estimated at $153.4
renewable). million per year. The additional annual sales for all
industries based on these expected jobs are nearly
Status and Activities Toward Goal: $1.1 billion per year.
• Updated targeted industry profiles which were
released in 2011. The 1,735 expected retained positions results in a
• Established site selector marketing program retention of an additional 2,147 indirect jobs for a
in 2007 and have grown program every year. total of 3,882 retained/saved jobs overall. Earnings
Successful relationships have been established estimated for these retained jobs (wages and benefits)
through this program and leads generated. is $212.2 million per year, resulting in disposable
• Brought attraction projects to Fond du Lac personal income estimated at $153.3 million per year.
County. The additional annual sales for all industries based on
• Provided revolving loan funds, including these retained/saved jobs are $1.2 billion per year.
technical assistance, to nine companies in 2011.
Capital Investment
Job Growth
Assist businesses in establishment, modernization and
Create 2,500 new jobs matching Fond du Lac County’s expansion activities that will result in $80 million in
labor force and training capacity. This effort will capital investments (i.e. equipment, land, building) in
have an anticipated multiplier impact of 1.25 or 625 Fond du Lac County.
additional jobs. Targeted wage rates will exceed the
median hourly wage. Status and Activities Toward Goal:
• $343.8 million in total investment expected
Status and Activities Toward Goal:
• 2,151 new full-time and part-time expected and Talent Attraction
1,735 positions retained
Facilitate the development and sustainability of an
Impact on Fond du Lac County economy: environment conducive to attracting and keeping the
level of talent necessary for our businesses to gain and
The 2,004 expected full-time positions created from maintain a competitive edge.
industries assisted by FCEDC from 2007-2011 have a
job multiplier effect of 1.99, totaling 3,990 expected Status and Activities Toward Goal:
jobs. For every job created by the industries that • Continued internal review of the talent attraction
used FCEDC revolving loan funds, .99 other jobs are proposal previously developed.
expected to be created in other supporting industries
Source and Methodology: The multipliers of 1.99 for new full-time, 1.95 for full & part-time, and 2.24 for retained jobs are higher than that projected (1.25)
because the jobs are in higher-than-average paying industries. The multipliers are rounded. Economic Modeling Specialists, Inc. (EMSI) Strategic Advantage
Economic Impact Model was used to estimate the indirect jobs & earnings that result from the new jobs and retained jobs associated with FCEDC projects for
2007-2011. We were able to enter new and retained jobs in the specific industries that they are expected to be created. (EMSI Data Sources and Calculations
are explained below.) Consultants at EMSI performed the calculation for sales for all industries. Disposable income is based on avg. benefits & taxes for WI Per
Capita Personal Income and Per Capita Disposable Income 2010 (Bureau of Economic Analysis). Input-Output Data: The input-output model figures are created
using the national Input-Output matrix provided by the federal Bureau of Economic Analysis. This is combined with the national Total Gross Output, the regional
Total Gross Output, the land area of the subject region, regional DIRT data and regional in/out commuter patterns in order to calculate regional requirements,
imports and exports. After using matrix algebra to calculate the regional multiplier, the resulting matrix is multiplied by the sales vector and converted back to
jobs or earnings. This data comes from the U.S. Department of Commerce, Bureau of Economic Analysis, Industry Economic Accounts: Benchmark & Annual
Input-Output (I-O) Accounts. (EMSI complete employment, 4th qtr 2011) Industry Data: In order to capture a complete picture of industry employment, EMSI
combines covered employment data from Quarterly Census of Employment and Wages (QCEW) produced by the Department of Labor with total employment
data in Regional Economic Information System (REIS) published by the Bureau of Economic Analysis (BEA), augmented with County Business Patterns (CBP)
and Nonemployer Statistics (NES) published by the U.S. Census Bureau. Projections are based on the latest available EMSI industry data, 15-year past local
trends in each industry, growth rates in statewide and sub-state area industry projections published by individual state agencies, and growth rates in
national projections from the Bureau of Labor Statistics. State Data: The EMSI model uses state data from the following agencies: Wisconsin
Department of Workforce Development and Bureau of Workforce Information. 12

14. Site selection, demographic research simplified
FCEDC adds new tool for site selection.
Business intelligence reports can be created effortlessly, supplying critical information about the labor force,
demographics, consumer spending, wages and business concentration within a specific radius around a selected
property (left). The Sites or Buildings Search tabs return available commercial land or buildings based on searchable
criteria such as city or village, acreage, size of building, and more (right).
What used to take weeks to find is now available in a powerful online database called Locate in Wisconsin. This
site is one-stop-shop access to business intelligence and available commercial properties throughout
Wisconsin.
Fond du Lac County Economic Development Corporation (FCEDC) has added a local edition of this free
property search database at http://fcedc.com/locatehere.html so businesses and site selectors can find Fond du
Lac County even easier. FCEDC’s local edition is made possible through the sponsorship of ZA Commercial and
First Business Bank.
Locate Here will connect our communities and commercial real estate brokers with companies trying to
identify the best location for a start-up, an expansion or a relocation site in Fond du Lac County. Using
Geographic Information System (GIS) software, the database provides immediate access to in-depth
information that previously took weeks to research.
Property data is loaded either directly by commercial real estate brokers or from other partnering real estate
databases. Users of the database for Fond du Lac County information still have access to the larger, statewide
database Locate in Wisconsin at http://wedc.org/locate-in-wisconsin-2.
Acreage, size of building, and lease or sale price are just some of the search criteria that can be selected in the
database. Available properties can be viewed and maps printed showing such detail as transportation
information, utilities, and building specifics including ceiling heights, and the number of docks. Corresponding
demographic reports such as labor force, education levels, age and income distributions, consumer spending,
and more can be created within a specific radius around a property. General demographics for a village or city
within Fond du Lac County can be found using the Community Search tab. In addition, businesses are mapped
by industry showing their distribution and concentrations throughout the area.
This critical business intelligence is important to making an investment decision. In today’s information
economy, the Locate in Wisconsin database delivers economic development services and information in
real-time. For more information or to learn how to add your properties to the database contact FCEDC at
13 (920) 929-2928 or info@fcedc.com.

15. Looking Forward
FCEDC’s portfolio of services is impressive.
The Fond du Lac County Economic Development Corporation (FCEDC) is the premier economic
development organization and to learn why, just look in our portfolio. That portfolio includes a
professional staff, a variety of programs that help businesses grow, a dedicated Board of
Directors, and the support of community and business leaders.
All parts of the portfolio must work together so Fond du Lac County can provide the most
efficient path for job creation and for businesses to grow. FCEDC has once again mapped out a
plan to do that.
“The FCEDC team stands
Last year marked the final leg of FCEDC’s five-year strategic plan. A new 2012-2014 ready to move forward with
strategic plan was drafted. The organization chose to shorten the time frame to the skills and knowledge to
reflect the speed and complexity of the business climate and a three-year strategic accelerate growth in Fond
plan works. du Lac County.”
The new strategic plan is flexible enough for any expansion or retention efforts for -Bob Poch
existing businesses while leaving the door open for opportunities that could come 2012 FCEDC Chair,
to Fond du Lac County. We look forward to how our new president, Steve Jenkins, Board of Directors
puts his stamp on the strategic plan.
Consultation, revolving loan funds, entrepreneurial services, market opportunity data, and business intelligence
research are FCEDC’s core services. In true FCEDC form, this organization added two more to the list – The
Center for Enterprise Development (The Center) and Locate Here, a powerful commercial property search
database.
Many entrepreneurs and businesses used our business accelerator, The Center, in its debut year. We look
forward to having even more businesses and entrepreneurs take advantage of this facility with its high-end
technology, creative surroundings, and flexible space.
Locate Here is a free property search database at http://www.fcedc.com/locatehere.html and made possible
through the sponsorship of ZA Commercial and First Business Bank. This site will connect our communities and
commercial real estate brokers with companies trying to identify the best location for a start-up, an expansion
or a relocation site in Fond du Lac County. Using Geographic Information System (GIS) software, the database
provides immediate access to in-depth information that previously took weeks to research. We look forward to
watching the growth of this site.
FCEDC will continue its efforts in Madison by working closely with the Wisconsin Economic Development
Corporation (WEDC) and Wisconsin Economic Development Association (WEDA) to ensure Fond du Lac County
has a voice at the state level.
The dedication of the FCEDC Board of Directors and the commitment and support we receive from our investors
will be more important than ever as we move into the new economy. The FCEDC team stands ready to move
forward with the skills and knowledge to accelerate growth in Fond du Lac County.
Sincerely,
Bob Poch
Keller Inc., 2012 Chair FCEDC Board of Directors
14

16. A message from the FCEDC president
Fond du Lac County needs to work together to seize economic opportunties.
It is an extreme honor to have been selected to lead the Fond du Lac County Economic
Development Corporation into the future. My wife, Lynn, and I are very excited about being
a part of the community. Fond du Lac County and its communities are beautiful and offer so
much for individuals, families and businesses to find success and prosperity.
We have seen some dramatic changes in the economic structure of the nation and the world
since 2008. Coming out of this Great Recession, we will be dealing with new challenges for
creating local prosperity and economic growth. The challenges are not
insurmountable but definitely different.
“We want to make
Success in the near- and long-term will require a different mindset, one that is not Fond du Lac County the
deterred by constantly changing and evolving conditions, but rather a mindset that best community
is searching for new opportunities and implementing strategies to seize those in which to live and
opportunities before our competition does. The new challenges of building and work in Wisconsin.”
sustaining a strong local economy are complicated by the speed of change at every
level, accelerating technologies and waves of innovation. Whole sectors, once the -Steve Jenkins
sole competitive ground of the U.S., are disappearing, being replaced by new FCEDC President
sectors with new location and workforce demands.
Although there will be uniquely different challenges, there will also be significant new opportunities. These
opportunities will offer enhanced levels of economic success for those willing to explore new ideas and
strategies. The political adage “all politics are local” also applies to economic development. Today, it must start
on the local level with strategies and programs that differentiate and set communities apart. It will be essential
that communities set themselves apart from the competition to be successful.
Future success is no longer assured or guided by past success. The competitive environment is escalating
rapidly and success will depend on understanding the new economic landscape. We must also deploy creativity,
innovation and a willingness to take risks. Communities, organizations, and regions must embrace collaboration
and cooperative strategies that are focused on a vision of a better future for every citizen they serve.
New economic prosperity in the future will not just happen on its own. It will take vision, consistency of effort,
hard work, flexibility and adaptability. The business world is being driven by the same criteria and communities
must address their competitive environments that will contribute to business success. Otherwise why would
a business locate, stay or grow in communities not creating an environment for success? The unconventional
times we find ourselves in call for new innovative, adaptable strategies.
My commitment is to serve Fond du Lac County with the creation of new economic opportunities for the
community. Simply, this involves the creation of quality new jobs, attraction of new private investments that
build the tax base, and the nurturing of entrepreneurial enterprises. Additionally, we want to make Fond du Lac
County the best community in which to live and work in Wisconsin. Together, with your help and support, we
will make these things become reality.
Sincerely,
Steve R. Jenkins, CEcD
FCEDC President
15

17. Our Valued Investors
The number in parentheses indicates years of investment in FCEDC.
Our services would not be possible without our investors.
Accurate Controls (7) Ford & Harbridge Ins. & RB Royal Industries (20)
Action Advertising (12) Financial Svc. (15) Ripon Printers (20)
Actra Rehabilitation Association (4) Forest Mall (11) Sadoff and Rudoy Industries (11)
Advanced Paper Enterprises (3) Fox Valley Savings Bank (23) Sam Meyer/State Farm (8)
Advanced Tooling (new investor) Foy & Springborn (9) Schenck Business Solutions (22)
Advantage Accounting (5) Grande Cheese Company (24) Service Master Commercial
Agnesian HealthCare (24) Grant Thornton (21) Services (9)
Ahern-Gross (23) Graphic Center (7) Sirna Productions (2)
Alliance Laundry Systems (22) Green Lake Bank (2) Society Insurance (24)
Alliant Energy (23) Guaranty Title Services (16) Sorenson Law Office (21)
Aluminum Resources (20) Guenther Supply (19) Stuart’s Landscaping &
AMC of Wisconsin, Inc. Guilfoile Insurance (13) Garden Center (5)
(new investor) Haber/M&M Printing (13) The Goldsmith (new investor)
American Bank (24) Hierl Insurance (20) The Nielsen Company (3)
Associated Bank (22) Holiday Automotive (24) The Reporter (21)
Baker Cheese (13) Holiday Chrysler Dodge Jeep (15) Timon Perron Trucking (14)
Baker Tilly (7) Holiday Inn/WISCO Partners (23) Tom’s Quality Millwork (7)
Bank of Fond du Lac (2) Hometown Bank (14) Town of Fond du Lac (11)
Bank of Oakfield (17) Horicon Bank (12) United Parts Plus (14)
Basic American Metals (9) Hornung Golf Products (23) US Bank (22)
BCI Burke Company (10) Huberty & Associates (21) UW-Fond du Lac (5)
Blue Door Consulting (new investor) Hutter Property Services (14) Vanderkin Plumbing (2)
Bluemkes, Inc. (9) Ideal Chiropractic (3) Vande Zande & Kaufman, LLP (14)
Bob and Maureen Poch (4) INFO-PRO Mortgage Services (3) Village of Brandon (5)
Brenner Tank (20) Integrity Saw & Tool (14) Village of Campbellsport (8)
BrownBoots Interactive (2) Jack Twohig Carpet One (16) Village of Fairwater (4)
Burg Homes & Design Inc. (2) Jackson Kahl Insurance Services (7) Village of North Fond du Lac (13)
C.D. Smith Construction (22) J.F. Ahern Co. (24) Village of Oakfield (7)
Campbellsport Building Supply (13) Jet Stream Enterprises (22) Village of Rosendale (3)
Capelle Bros & Diedrich (16) Keller, Inc. (11) W.J. Leasa Electric (17)
Charter Communications (15) Linstrom’s Catering (4) W.W. Electric Motors (21)
Citizens First Credit Union (7) Lutheran Homes & Health Services (5) Warehouse Specialists (19)
City of Fond du Lac (23) M&I Bank, a part of BMO Financial Waupun Memorial Hospital (18)
City of Ripon (13) Group (21) Waupun Utilities (6)
City of Waupun (14) Manowske Welding (18) Webster’s United Foods (5)
Combination Door Co. (18) Marchant Schmidt (18) Wendt’s on the Lake (4)
Condon Oil Company (16) Marian University (17) West Bend Machine Works (5)
Consultants Laboratory (22) McClone Agency (13) WIPFLi (10)
Cowles-Henke-Kemmel Ins. McNamara & Thiel Insurance (8) wisnet.com (14)
Agency (4) Mercury Marine (24) ZA Commercial (new investor)
Dean W. Uelmen, DDS (10) Michel’s Corporation (11) Zacherl, O’Malley & Endejan (16)
Edgarton, St. Peter, Petak, Mid-States Aluminium Corp. (23)
Rosenfeldt (24) Muthig Industries, Inc. (21) Our valued reciprocal partners:
Edward Jones (12) National Exchange Bank & Trust (23)
Electro Plating Company (11) Natural Stone Veneers (6) Campbellsport Area Chamber of
EP-Direct (2) Northcentral Construction (2) Commerce
F. Ziegler Enterprises (14) Osborn & Son Trucking (7) Fond du Lac Area Association of
Faith Technologies (11) Ottery Transportation (14) Commerce
Flood Homes (24) PanelTEK (10) Ripon Area Chamber of Commerce
Fond du Lac Bumper Exchange (13) Pit Stop Portables (2) Waupun Area Chamber of Commerce
Fond du Lac County (23) Pro Motorsports of Fond du Lac (2)
Fond du Lac Skyport (5) Quality Packaging (3)
updated 3/9/2012
To join this list of business leaders, contact FCEDC
(920) 929-2928 info@fcedc.com www.fcedc.com 16

18. www.fcedc.com
116 N. Main Street, PO Box 1303, Fond du Lac, WI 54936-1303
(920) 929-2928 info@fcedc.com