B2BCamp- BigDrum, b2b search marketing & conversion optimization

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Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It’s important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This session will discuss generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more

Presentations & Public Speaking

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Regular Thank You page with requested asset(s)
• Twitter, Facebook & LinkedIn links for viral marketing
Role-based Landing Page (“pop under”)
• For additional conversions, self nurturing, sharing

Online
Conve
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29%
Phone
Conve
rsions
71%

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B2BCamp- BigDrum, b2b search marketing & conversion optimization

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