This worksheet will walk you through how to use content to generate traffic, leads, and customers for the customer journey.

1. CONTENT
BACON
TAST
Y
CUSTOM CON
T
ENT
Using Content to Generate Traffic, Leads, and
Customers for The Customer Journey
What’s the plan?
The funnel is your plan.
ATTRACT
CONVERT
Close
Delight
Strangers
Visitors
Leads
Customers
Promoters
SEO BLOG SOCIAL MEDIA
CALLS-TO-ACTION FORMS
EMAIL OPTIMIZATION
CRM SYNCH #
LEAD SCORING
FEEDBACK FORMS
SALES ALERTS
PERSONALIZED
EMAIL + WEB + SOCIAL
NURTURING
EMAIL + WEB + SOCIAL
ENGAGEMENT
LANDING PAGE OPTIMIZATION
SITES MOBILE OPTIMIZATION
contentbacon.com • 800-748-5805 • founders@contentbacon.com
3PHASESOFINBOUNDMARKETINGMETHODOLOGY
Drive
Traffic/Visitors
Generate
Leads
Convert Leads
to Customers
TARGET AUDIENCE
Creating buyer personas.
The basic demographics:
Age
Gender
Income
Occupation
Education level
Geography
Marital Status
Digging deeper:
Lifestyle
Hobbies
Political affiliations
Priorities in life
Aesthetic taste
Assumptions

2. Where do you want to be with your inbound marketing strategy? Let’s reverse engineer this! What needs to happen to meet your goals?
What do you want
to suck at?
IT’s 90 days from now
Month 1 Month 2 Month 3
Sales Sizzle
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Come up with 10 topics
using the inspiration
“I wish my customers/clients understood this better.’
Device responsive website
Lead hook/capture on site
Active blog
Social media content
Email list/database
CRM
Lead nurturing
Monthly e-newsletter
Content Promotion (paid)
Total
Inbound
Marketing
Scorecard
contentbacon.com • 800-748-5805 • founders@contentbacon.com