Jj Hill Social Media Presentation
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The document discusses social media and how it can be used for business success. It explains that social media is shifting how people discover and share information and that customers trust each other more than brands. Various social media platforms are described such as Facebook, Twitter, LinkedIn and YouTube. The benefits of using different social media for goals like brand awareness, leads and customer service are outlined. Best practices for getting started with social media engagement are provided.
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Jj Hill Social Media Presentation
- 1. JJ Hill Presentation Social Media: People are Talking How to Choose Social Media for Business Success! November 4, 2009
- 4. Who, What & Where What is Social Media?
- 12. The Basics Who’s Using Social Media and For What?
- 16. Nice promotional and social tie in Gain brand awareness
- 28. Two Local Stories Increasing leads
- 29. Increase Leads
- 35. Increase Leads
- 37. Not so local examples Sell stuff
- 38. Sell Stuff
- 43. The Good, The Bad & The Ugly Improve customer service
- 48. Listening Posts Develop a better product
- 50. Build a Better Product
- 52. Looking for ideas and initiative Find the Best Talent
- 54. Find the Best Talent
- 57. Start with Listening How to Get Started
- 65. Social Media Analytics Measuring Success
- 67. Social Media Monitoring Tools
- 72. If Nothing Else….Remember This <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-7323138-1"); pageTracker._trackPageview(); } catch(err) {}</script>
- 76. Thank You for Participating
- 78. Bonus Material
- 87. Create Applications to Sell or Support your Brand
- 88. Facebook Apps
Editor's Notes
- Lisa
- Sources: 2. Neilsen “An Overview of Home Internet Access in the US, December, 2008 3. PEW, Pew Research Center estimates that 63 percent of all adult U.S. citizens had access to broadband at home in April 2009.
- Definition: social network- an association of people drawn together by family, work or hobby. A social networking site (SNS), which is most of what we’re talking about (MySpace, Facebook, miGente) is: A Web site that provides a virtual community for people interested in a particular subject or just to &quot;hang out&quot; together . Members create their own online &quot;profile&quot; with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites. YouTube is a web site with social networking features ( it has personal profile page or “channel page” and enables friending) These are three reasons why advertisers should care about these sites …
- Lisa