We all like numbers to tell us something. How many views our content has had, how many clicks, and open rates on our emails. What we want most is to know how effective our content marketing is. Time and time again we see data used for support rather than illumination and not used in the argument for driving what content you should create. Our managing director Alan Boyce examines the evidence for claims made about content marketing’s effectiveness – and draws conclusions about the future needs of content strategy and content creation. If you have any further questions about the presentation, please get in touch! twitter.com/axonnmedia inbound@axonn.co.uk +44 (0) 207 517 2200 www.axonn.co.uk You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter

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5. Image: sluniverse.com
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Image: sluniverse.com

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7. Image: Businessweek.com
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Big data personalised
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