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CUSTOMER ORIENTED LOGISTICS
MANAGEMENT

BY:AWADHESH PRASAD MEHTA
PARK GLOBAL B-SCHOOL
LEARNING OBJECTIVES:UNDERSTAND LOGISTICS STRATEGY.
UNDERSTAND LOGISTICS PLANNING.
UNDERSTAND FASCILITIES PLANNING.

DISCUSS INVENTORY MANAGEMENT STRATEGY.
KNOW THE MAIN ISSUE IN TRANSPORTATION.
DEFINITION :-THAT PART OF SUPPLY CHAIN PROCESS THAT PLANS,IMPLEMENTS
AND CONTROLS THE EFFICIENT , EFFECTIVE FLOW AND STORAGE OF GOODS, SERVICES,
AND RELATED INFORMATION FROM THE POINT OF CONSUMPTION IN ORDER TO MEET
CUSTOMERS’S REQUIREMENT
OBJECTIVES :Cost reduction:- Aimed at reducing the variable cost related to the movement and storage
of goods.
Capital Reduction:-Means to maximize the return on investment.
Service Improvement:-Giving better service without increasing the cost of logistics.

LOGISTIC PLANINGS:It tackles four major problems areas: 1.Customer service levels:-

INVENTORY
MANAGEM
ENT

 2.Facility Planning:-for storing & supplying the product.
LOCATION
TRANSPORT
e.g warehousing(why,where,how many)
ATION
DECISION
DECISIONS
 3.Inventory Management.
S
Managing those stocks or items used to support production
CUSTOMER
,supporting activities activities and custumer service
SERVICE
GOALS
NEED OF INVENTORY:IMPROVE CUSTOMER SERVICE,
SMOOTHENS THE OPERRATION OF THE LOGISTICS SYSTEM,
REDUCE COST.
OBJECTIVES OF INVENTORY MANAGEMENT:-TO INCREASE THE FILL RATE(LINE FILL RATE AND
ORDER FILL RATE)
LFR= Total no. of units received
Total no. of units ordered

OFR=Total SKU categories for which 100% order received
,
Total no. of SKU categories ordered

COSTS ASSOCIATED WITH INVENTORY :INVENTORY PROCUREMENT COST
INVENTORY CARRYING COST:CAPITAL COST
ICC

INVENTORY COST
STORAGE CAPACITY

INVENTORY INVESTMENT
INSURANCE AND TAXES
WAREHOUSE RENT,MAINTENANCE CHARGE

OBSOLESCENCE
DAMAGE AND PILFERAGE
INVENTORY CARRYING COST

SHRINKING
RELOCATION COST
4)Transportation Decisions.
WHICH MODE,
WHICH ROUTE,
FREIGHT CONSOLIDATION
FACTORS AFFECTING TRANSPORTATION COSTS:PRODUCT RELATED FACTOR :The density of the product.
Stow ability.
The ease or difficulty in handling
Liability
MARKET RELATED FACTOR:Intermode or intramode competitor
Locations.
Balance between in freight and out freight
Seasonability of the product movement
LOGISTICS IN IN SALES AND DISTRIBUTION

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LOGISTICS IN IN SALES AND DISTRIBUTION

  • 1. CUSTOMER ORIENTED LOGISTICS MANAGEMENT BY:AWADHESH PRASAD MEHTA PARK GLOBAL B-SCHOOL
  • 2. LEARNING OBJECTIVES:UNDERSTAND LOGISTICS STRATEGY. UNDERSTAND LOGISTICS PLANNING. UNDERSTAND FASCILITIES PLANNING. DISCUSS INVENTORY MANAGEMENT STRATEGY. KNOW THE MAIN ISSUE IN TRANSPORTATION.
  • 3. DEFINITION :-THAT PART OF SUPPLY CHAIN PROCESS THAT PLANS,IMPLEMENTS AND CONTROLS THE EFFICIENT , EFFECTIVE FLOW AND STORAGE OF GOODS, SERVICES, AND RELATED INFORMATION FROM THE POINT OF CONSUMPTION IN ORDER TO MEET CUSTOMERS’S REQUIREMENT
  • 4. OBJECTIVES :Cost reduction:- Aimed at reducing the variable cost related to the movement and storage of goods. Capital Reduction:-Means to maximize the return on investment. Service Improvement:-Giving better service without increasing the cost of logistics. LOGISTIC PLANINGS:It tackles four major problems areas: 1.Customer service levels:- INVENTORY MANAGEM ENT  2.Facility Planning:-for storing & supplying the product. LOCATION TRANSPORT e.g warehousing(why,where,how many) ATION DECISION DECISIONS  3.Inventory Management. S Managing those stocks or items used to support production CUSTOMER ,supporting activities activities and custumer service SERVICE GOALS NEED OF INVENTORY:IMPROVE CUSTOMER SERVICE, SMOOTHENS THE OPERRATION OF THE LOGISTICS SYSTEM, REDUCE COST. OBJECTIVES OF INVENTORY MANAGEMENT:-TO INCREASE THE FILL RATE(LINE FILL RATE AND ORDER FILL RATE)
  • 5. LFR= Total no. of units received Total no. of units ordered OFR=Total SKU categories for which 100% order received , Total no. of SKU categories ordered COSTS ASSOCIATED WITH INVENTORY :INVENTORY PROCUREMENT COST INVENTORY CARRYING COST:CAPITAL COST ICC INVENTORY COST STORAGE CAPACITY INVENTORY INVESTMENT INSURANCE AND TAXES WAREHOUSE RENT,MAINTENANCE CHARGE OBSOLESCENCE DAMAGE AND PILFERAGE INVENTORY CARRYING COST SHRINKING RELOCATION COST
  • 6. 4)Transportation Decisions. WHICH MODE, WHICH ROUTE, FREIGHT CONSOLIDATION FACTORS AFFECTING TRANSPORTATION COSTS:PRODUCT RELATED FACTOR :The density of the product. Stow ability. The ease or difficulty in handling Liability MARKET RELATED FACTOR:Intermode or intramode competitor Locations. Balance between in freight and out freight Seasonability of the product movement