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Lessons Learned Growing an Open Source Hardware startup
- 1. Lessons learned growing an OSHW startup Brent Picasso Autosport Labs
- 2. Autosport Labs History in a Nutshell 2003 – I developed a programmable ignition controller for my race car Thought it would be a fun project – Called “Megajolt Lite Jr” 2004 - Socialized design with other enthusiasts – Interest piqued 2005 - Started selling programmed chips & circuit boards to users Moved operations into spare room 2006 - Graduated to kits Moved Operations to our Garage 2006 – 2007 Moved to fully assembled units Mid 2008 - Developed RaceCapture Data Acquisition System (in beta) 2008 – Acquired Manufacturing capability 2010 - Moved Operations to Commercial space (aka “Lab”) Today
- 4. Improves engine power, tunability and smoothness
- 7. Lessons
- 8. What To Do? Combine your passion with your skills If this seems obvious, remember...
- 10. Specialization leads to enthusiastic and focused community
- 12. Build out the manufacturing capability you find interesting. Outsource the rest
- 14. Reflow Oven
- 16. Stencil Printer
- 17. CNC Solder Paste Dispenser
- 18. Mini CNC Mill
- 20. Re-design before you're caught with your pants down -> -> Obsoleted Processor Obsoleted Processor ??
- 24. Tweeting Race Car -> low cost race car telemetry
- 30. Ask your community... anything
- 31. Put yourself out there- be transparent and relatable
- 32. Create a culture around your company that is durable and impossible to commoditize
- 35. If the pressure is high enough, provide it relief with a parallel business
- 37. for fun and education
- 38. Fin! Questions? Contact Information: Brent Picasso [email_address] twitter.com/AutosportLabs