Lessons Learned Growing an Open Source Hardware startup

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AutosportLabs

May 2011 Presentation at Dorkbot Seattle discussing lessons learned building Autosport Labs

Technology Business

Lessons learned growing an OSHW startup Brent Picasso Autosport Labs

Autosport Labs History in a Nutshell 2003 – I developed a programmable ignition controller for my race car Thought it would be a fun project – Called “Megajolt Lite Jr” 2004 - Socialized design with other enthusiasts – Interest piqued 2005 - Started selling programmed chips & circuit boards to users Moved operations into spare room 2006 - Graduated to kits Moved Operations to our Garage 2006 – 2007 Moved to fully assembled units Mid 2008 - Developed RaceCapture Data Acquisition System (in beta) 2008 – Acquired Manufacturing capability 2010 - Moved Operations to Commercial space (aka “Lab”) Today

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Lessons Learned Growing an Open Source Hardware startup

1. Lessons learned growing an OSHW startup Brent Picasso Autosport Labs

2. Autosport Labs History in a Nutshell 2003 – I developed a programmable ignition controller for my race car Thought it would be a fun project – Called “Megajolt Lite Jr” 2004 - Socialized design with other enthusiasts – Interest piqued 2005 - Started selling programmed chips & circuit boards to users Moved operations into spare room 2006 - Graduated to kits Moved Operations to our Garage 2006 – 2007 Moved to fully assembled units Mid 2008 - Developed RaceCapture Data Acquisition System (in beta) 2008 – Acquired Manufacturing capability 2010 - Moved Operations to Commercial space (aka “Lab”) Today

4. Improves engine power, tunability and smoothness

5. Typical Users

7. Lessons

8. What To Do? Combine your passion with your skills If this seems obvious, remember...

10. Specialization leads to enthusiastic and focused community

11.

12. Build out the manufacturing capability you find interesting. Outsource the rest

13.

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