Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/

1. Insite Realtime is a trademark of Market Reason, LLC and is marketed by

2. Ideology is a new agency mindset, a new approach, a new attitude. We’ve
tossed-out the old model and started fresh. We’re not in the business of data,
advertising, or web design. We’re in the business of captivating consumers.
We create experiences, touch points and connections that compel people to
make that magic transition from passive observer to customer. Our behind-
the-scenes team specializes in harnessing data and delivering analytics that
feed the intelligence behind brilliant marketing content.
It is with this mission and focus that we proudly introduce Insite Realtime.

3. Insite Realtime
With one simple addition to your current marketing or advertising
efforts, you can increase response rates, gain highly qualified leads and yield
trackable, measurable results—with virtually no financial risk.
That simple addition is Insite Realtime, a unique online advertising product
that turns any general communication into a personalized ad message
targeted to each prospect’s demographics, psychographics and known
purchasing motivators.

4. How Does It Work?
Beyond adding an Insite Realtime URL, you won’t need to make any other
changes to your current marketing or advertising campaigns, no matter the
channel or channels. All Insite Realtime will need is a consumer’s name and
zip code. Insite Realtime then pulls data in real-time from the two leading pri-
mary national consumer databases, which when combined, include detailed
information on up to 85 percent of U.S. adult consumer households.

5. How it Works in 3 Easy Steps
1
Choose your marketing channel or channels below. Beyond adding an Insite Realtime URL, you won’t need
to make any other changes to your current marketing or advertising campaigns. Insite Realtime will boost
responses to anything from direct mail to print advertising to billboards. Plus, your results will now be 100%
trackable and measurable.
Broadcast Direct Mail Offset Print Sponsorship Point of Purchase Internet Other Mass
— Newspaper — signage and Communication
— FSI/Inserts — related products Media
— Brochures —
— Door Hangers —
— Magazine —
— Other Print—

6. How it Works in 3 Easy Steps
2
Based on the marketing channel, or channels the consumer might have seen, they will be directed
to visit your existing company web URL or a campaign-specific URL.
www.abccorp.com www.abccorp.com/promo
They will then be prompted to input their first name, last name and zip code on
a specially designed campaign landing page.
First Name Last Name Zip Code

7. How it Works in 3 Easy Steps
3
The consumer is then presented their own VIP (Valuable Insite Page), an online advertisement that fills
instantly, in real time, with relevant, personalized content addressing their specific interests and your unique
offerings targeted to those interests. In the background, Insite Realtime has simultaneously collected
valuable demographic, psychographic and known purchasing motivator data on that consumer.
The once unknown consumer is now a known consumer, thanks to Insite Realtime!
The Prospective Customer Responds Highly Targeted
The pinpoint personalization greatly appealed to the consumer, Follow Up
converting them to a customer or generating a response. With demographic data in
hand, you can now focus
on marketing to these new
prospective customers/leads
with a targeted follow-
The Identified Consumer up—one that addresses
The Prospective Customer Doesn’t Respond that person’s known
No worries! We’ll send you all their data on a scheduled basis. A demographics and
customized online dashboard will display instant summarized interests.
visitor readings. These consumers are now highly qualified leads.

8. The Opportunity
BMW of North America advertises a large variety of automobiles to a large
number of consumers via a wide array of broad-based marketing channels.
In the following example, the opportunity to add relevant, individualized
personalization to its marketing efforts is a perfect fit for Insite Realtime.

9. Campaign Landing Page Example
*Notes:
Consumers are
prompted to input
their first name, last
name and zip code on
a specially designed
campaign landing
page offering a
personalized
experience for those
willing to provide this
basic information.
Once they click “Go”
Insite Realtime works
its magic!
*

10. VIP (Valuable Insite Page) Example
Consumer Data Query: MALE, 25-35, $50,000+
*Notes:
Relevant imagery as
well as both main and
secondary-offers
populate the page
based on the consumers
*
age, sex and income.
The secondary offers
shown along the
bottom are triggered
by the data query and
targeted to the needs
of the consumer.
**

11. VIP (Valuable Insite Page) Example
Consumer Data Query: FEMALE, 25-35, PRESENCE OF CHILDREN, $40,000+
*Notes:
Each consumers
VIP Page experience
can be a little different
but still fit within
your brand or
*
overall campaign.
In this instance a
warm, friendly,
feminine approach is
used based on a
“presence of children”
alert in the consumers
data query.
*

12. VIP (Valuable Insite Page) Example
Consumer Data Query: MALE, 50+, $120,000+
*Notes:
Purchasing Motivator
Data can also be used
on any VIP page.
Here, the data query
revealed a strong
“brand loyal”
consumer. Sub-
messaging adjusts
to speak to the solid
reputation of the
decades-old
company.
*

13. The Insite Realtime Sweet Spot
Insite Realtime transforms your anonymous web consumers into known
prospects while simultaneously producing immediate, significant financial
returns that can be quantified through trackable, measurable results. The
best part (as if everything above wasn’t enough?) — All without making any
changes to your current marketing efforts.
Whether the consumer becomes an immediate customer or not, Insite
Realtime has generated a list of highly qualified leads. With data in hand,
you can now focus on marketing to these new prospective customers/
leads with a targeted follow-up—one that addresses that person’s known
demographics and interests.

14. Product Features
1 Individual VIP pages are tightly targeted and personalized with relevant
content for each prospective customer, determined only by a modicum of
personal information.
2 By adding Insite Realtime to your marketing mix, gain the ability to promote
targeted marketing efforts to a much greater number of people through
your choice of mass media channels.
2 Insite Realtime populates its VIP pages by querying the top consumer
information databases containing over 500 characteristics for nearly
every adult consumer household in the U.S., including demographics,
lifestyle interests, location and known purchasing motivators,... all in less
than 2 seconds!

15. Product Features continued
4 The Insite Realtime solution provides an Online Dashboard for immediate,
measurable results of key information about each online visitor.
5 Insite Realtime is a turnkey solution. Based upon the target audience
and the goals of your marketing efforts we will design a personalization
strategy, campaign landing page and VIP page to match any campaign
or brand.

16. Product Benefits
1 Transform anonymous web consumers to known prospects and customers.
2 Quantify performance of each campaign with trackable, measurable results.
3 Produce immediate, long term, significant financial returns. Plus, you
won’t need to invest in an expensive digital print run for personalized
mail; simply use Insite Realtime for more targeted and effective
marketing. Invest in digital printing only when you know it will pay
off—for example, when you mail to your highly targeted database of
prospects drawn from your Insite Realtime online visitors!

17. Product Benefits continued
4 Beyond adding a simple Insite Realtime URL to your campaigns, you
are changing nothing to your current marketing efforts. You’ll launch
quickly at virtually no financial risk — you are only being charged for the
segmentation of those who actually visit the site.
5 Adjust campaigns to the market or tweak your messaging on-the-fly
based upon the collected visitor information.
6 With our extraordinary expertise in marketing data and technology we
can provide valuable input and guidance on which demographics should
work best for your needs and assist in each step of the process.

18. What Are Your Objectives?
1 What product and/or services campaign can Insite Realtime promote and
can it benefit from the power of relevant personalization?
2 What are the particular target markets being focused upon?
3 What are the specific marketing goals for this campaign?
4 What media channels are being utilized to drive awareness/response?
— How many impressions are expected?
— What is the expected response rate?
5 How will success of this campaign be defined?

19. Smart Move.
www.insiterealtime.com
Insite Realtime is a trademark of Market Reason, LLC and is marketed by