Amélie Faure en Influence One Madrid 2015
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Amélie Faure, Presidenta de Augure, estuvo en Influence One Madrid 2015 con su ponencia "Communication moves the world"
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Amélie Faure en Influence One Madrid 2015
- 1. www.augure.com | Blog. blog.augure.com | : @augurespain
- 2. www.augure.com | Blog. blog.augure.com | : @augurespain COMMUNICATIO N Amélie Faure Presidenta del grupo Augure moves THE
- 5. 5www.augure.comPresentation Title 62% of users follow the brand simply because they “love” the brand Iconosquare’s 2015 study
- 11. AUGURE SPAIN C/ Orense 25 28020 Madrid- www.augure.com www.augure.com blog.augure.com @augurespain
Editor's Notes
- I’m very impressed to see all of you here today : I know that’s it’s now something like 5 years that your days are crasy with all these buzz to follow on social networks, all these new products that you have to launch each quarter, all these influencers you have to target and with whom you have to create trust and confidence. That’s not easy and very time consuming, we appreciate even more to see all of you today
- Let’s go back to what is communication today ? No other job role as change in the entreprise as the communication role : From a world of simple interactions with journalists , you now have to adress lots of influencers with a lot of different communication channels From face to face interactions , we have to reinvent new type of interactions – webinars, videos, social networks…. From a world where the brand was the only one to create events and buzz to a world where all your stakeholders including fans are creating content around your brand
- Now the goal is to move from a carpet bombing approach to an highly foccussed approach, to be able to identify group of people that have the same type of interest for your brand, to organize dedicated and creative campaings for them, so to manage a lot of groups of influencers with dedicated contents for each of them and to engage a long term relationship with them , The goal is to give to each of the person the impression that your brand is wispering to their ears . It’s what is call « Word of mouth »
- You have to create this sort of excitation and love relationship with your brand : What’s the secret of people sending their names to a Coke cole application for getting their own personalized bottle…? The secret of people painting Starbucks coffe cups and sharing them with the World; or What’s the secret of causing furor all around the world when launching a new product…? The secret is : “very very targeted and personnalized campaigns to create buzz, trust and engagement“ Just for fun , Let’s have a look at a very good example of influencer marketing campaign at Coca Cola
- Dusty & Michael were absolutely fans of Coca Cola, they created a FanPage on Facebook that started to add hundreds of people and then they were invited by coca cola … This is their story in 3 minutes.
- All of that influence marketing approach is not talking to numbers, it’s talking to people , creating trust, like between Coca cola and Dusty&Michael or between you and me to day . They can be clients, prospects, journalists, influencers… People love open brands, talking with transparency, giving them the power of make decisions, asking them, showing them their companies from inside… And you, as communication professionals have the responsability of educating your corporations on this new reality. Woahh that’s the goal , impossible ? no that’s totally possible, at the end it’s a big opportunity for communication professionnals. It’s the perfect timing to focus on your communication role with a maximum of creativity, openness, proximity and targeted messages Our role at Augure as software and data vendors is to help you detect the more relevant stakeholders for you, give you the most efficient way to engage communication with them , to help you to wisper to there ears on a very efficient manner .
- Yes . Communication moves the world. We are facing a very deep change in communication processes . It’s a chance , it brings back the communication people in the middle of the game. We , at Augure , are amazed by what we see here in Spain, you are the ones that have really integrated all these chances in your day to day actions. And we are there to support you, to learn from you how we can help you more every day. We are here to give you the tools and data you need to make that transformation happen and change your role in your organization . Be demanding with us, be close to us, share you ideas, best practices and we will try to make that happen
- That’s why we have decided to organize the first edition of Influence One, The goal was not to create a corporate or official event about the evolution of the reputation management, The goal was to create something more like this, or this, or this, or this… Enjoy this day , enjoy the Heineken afterwork Enjoy sharing ideas and best practices
- So, thank you very much for your attention,