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#aPRitivo - I super poteri del Digital PR

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Influencer Marketing e Digital PR - i 3 super poteri.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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#aPRitivo - I super poteri del Digital PR

  1. 1. 1www.augure.com
  2. 2. 2www.augure.com #aPRitivo Margherita Zama Marketing Manager Augure Italia @margheritazm Massimo Tafi Fondatore Mediatyche Piero Tagliapietra Digital Strategist The Roof @pierotaglia I super eroi di oggi…
  3. 3. 3www.augure.com Lo riconoscete? Tipicamente il target delle PR...
  4. 4. 4www.augure.com Ora ci sono anche gli Influencer
  5. 5. 5www.augure.com CHI SIAMO • Gestione database giornalisti • Invio comunicati stampa • Rassegna stampa • Identificazione influencer • Interazioni 360°(emailing, social networks, eventi, prestiti prodotto…) • Report automatici + TRADITIONAL PR INFLUENCER ENGAGEMENT
  6. 6. 6www.augure.com #aPRitivo Sembra facile no? “Prendiamo uno che ha migliaia di follower, gli inviamo il prodotto gratis, lo invitiamo ad eventi fighi e lo paghiamo”
  7. 7. 7www.augure.com Perchè dobbiamo lavorare con gli influencer?
  8. 8. 8www.augure.com #aPRitivo DEFINITE DEGLI OBIETTIVI CHIARI
  9. 9. 9www.augure.com #aPRitivo 3 tappe per diventare un super eroe delle Digital PR IDENTIFICATE gli influencer chiave per la vostra strategia INTERAGITE Costruite una relazione solida e a lungo termine, attivate gli influencer MISURATE Fermatevi e vedete come e se il vostro programma coincide con I vostri obiettivi
  10. 10. 10www.augure.com #aPRitivo L’identificazione degli influencer è un processo bottom-up Dovete prima di tutto imparare a conoscere la vostra audience
  11. 11. 11www.augure.com EMPLOYEES Influencer Marketing Advocacy Marketing
  12. 12. 12www.augure.com #aPRitivo Prima di pensare come gli influencer possono aiutarvi, pensate a come potete valorizzarli
  13. 13. 13www.augure.com Ascoltate quello che dicono, leggete quello che scrivono
  14. 14. 14www.augure.com #aPRitivo ATTIVA gli influencer Il centro di tutto è la RELAZIONE
  15. 15. 15www.augure.com #aPRitivo Influencer Engagement NON è Inviare lo stesso comunicato a tutti gli influencer
  16. 16. 16www.augure.com COME I BRAND COLLABORANO CON GLI INFLUENCER
  17. 17. Crea contenuti di cui gli influencer possano essere fieri
  18. 18. 18www.augure.com CREA L’ENGAGEMENT PRENDETEVI CURA DEI VOSTRI INFLUENCER, SIATE COSTANTI
  19. 19. 19www.augure.com #aPRitivo MISURA Capire il tuo Return on Influence
  20. 20. 20www.augure.com UN ESEMPIO
  21. 21. 21www.augure.com #aPRitivo • PR: il tuo target è cambiato • Identifica gli influencer che vuoi “attaccare” • Definisci un obiettivo diverso in funzione del tipo di influencer identificato • La relazione è la regina, il contenuto è re • Misura, misura e misura per migliorare il tuo lavoro
  22. 22. 22www.augure.com Siete pronti a diventare un super PR?
  23. 23. 23www.augure.com Domande? Margherita Zama @margheritazm margherita.zama@augure.com

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