Every day, reviewers receive hundreds of requests to review new apps. With so many apps on the market, it can be difficult to get review sites to pay attention to your new game or productivity application. But, the good news is that you have more control than you think. Follow these 7 guidelines to get more app reviews and make your app famous. Check out my other videos at http://www.slideshare.net/AtNathanManning

1. Mobile App
Reviews
How to Make Your App Famous
Nathan Manning
Twitter: @nathanmanning
LinkedIn: bit.ly/nathanmanning

2. Everyone Wants their App to
Be Famous

3. Everyone Wants their App to
Be Famous
Good reviews give your app credibility
Tier 1 reviews = links and traffic
Positive buzz for app and company

5. Why...?

6. App Reviewers Get TONS
of Requests a Day

7. The Good News...?

8. You’re in Control
The Good News...?

9. Follow these 7 Guidelines
to Get More Attention from
The Good News...?
Reviewers and Make Your
App Famous

10. 1. Start Early
The Good News...?

11. 1. Start Early
Lock your launch date early
Don’t wait for code complete to contact reviewers
Start PR at least 1 month before launch

12. 2. Build Relationships

13. 2. Build Relationships
Follow your favorite reviewers on Twitter
Leave genuine comments on articles
Get out to conferences and in-person events
Use your network for introductions

14. Always Try to Build
Relationships First, but, if
You Do Need to Start a
Conversation Via Email...

16. Simple, short emails
work best
You have 1-2 sentences to «hook»
the reviewer
Use headings to break the email into sections while describing
your app (formatting helps!)
Include links to the app stores, trailer, visuals, etc.

17. Never take a «shotgun»
approach – reviewers hate
template emails
Come up with unique angles for each site
based on their readers’ needs
If writing to a specific person – be flattering, tell them you love
and follow their work (you already do... right?)
Give something special – preview build, exclusives, promo codes

18. 4. Get Creative

19. Don’t Limit Yourself to
Email... Try Video
Messages, Postcards,
Promo Art

20. Warning: Avoid Sending
Outright Gifts to
Reviewers
Don’t Put Anyone in an Awkward Position

21. 5. Use Pull
Mechanisms

22. Create Excitement: Build a
Community on FB, Ask Your
Fans for Personal Reviews,
Use Social Proof in Emails
to Reviewers

23. 6. Think Beyond Traditional
Review Sites

24. 6. Think Beyond Traditional
Review Sites
Look for non-app sites that target your audience
They can be easier to reach and still have a big following
Join relevant social media communities
Build your social network and then use it!

25. 7. Be Targeted

26. Don’t Kill Yourself Trying to
Contact 100’s of Sites. Pick
the Top 20-30 that Matter
and Know them Well.

27. Questions?
Nathan Manning
Twitter: @nathanmanning
LinkedIn: bit.ly/nathanmanning