Mobile Apps Industry Positioning Bangladesh

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National Project plan by MoMo Dhaka Group to Ministry of ICT Bangladesh

National Project plan by MoMo Dhaka Group to Ministry of ICT Bangladesh

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  • 1. Mobile Apps Industry Positioning Bangladesh by MoMo Dhaka Chapter
  • 2. Few facts on the mobile industries world wide & Bangladesh Time Period : 2011 to 2016 The fastest Mobile subscriber growth with a CAGR of 9.4 % is in Africa followed by Asia Pacific , with a CAGR of 9 % Bangladesh’s mobile market will grow fastest with a CAGR of 12 % Saturday, December 28, 2013 Source: 1. The Portio Research Ltd. 2. ITU (International Telecommunication Union)
  • 3. Mobile Apps - Bangladesh • Bangladesh Scenario: »03 Years back, Bangladesh did not think ‘Mobile Apps ‘ as a potential business line. »At present we have atleast 5+ local App Stores »Bangladeshi Apps positioned them on the Global App Stores like: Google Play Store, App Store ( iPhone- Apple) Saturday, December 28, 2013
  • 4. Industry transition trend … Follow the trend … Saturday, December 28, 2013
  • 5. Mobile Apps - Bangladesh • Industry is working on Mobile Apps in the following 03 categories: »For Consumers »For Enterprises »For Games Platforms: Android, iPhone, Windows, BlackBerry, Symbian Saturday, December 28, 2013
  • 6. Different initiatives for Mobile App Development : We are in the journey of building Bangladesh as a brand for "Mobile Application" epicenter of the world. -National Mobile App Development Awareness Program by MoICT - Mobile Monday Bangladesh Chapter, BASIS - Mobile App Idea Contest by Bangla link & EATL - Academia- Industry Bridge Program by MobioApp - App Contest by Alo- Ashbei - Million App Developer; Cloud Camp Bangladesh - Hackathon by World Bank, GDG & A2i Saturday, December 28, 2013
  • 7. So far we have crawled by ourselves. The Industry faces some challenges: Let me shed some lights on them …
  • 8. Challenges… • Awareness Creation • Readiness for Technology Transition • Segmentation of Enterprise Verticals • Setting the priority of the business segments • BDIX not being promoted hence the cost of service delivery is high. • Policy intervention by the ICT Ministry and BTRC Saturday, December 28, 2013
  • 9. Challenges… • Easy Payment / Transaction Method • Dialogue with Bangladesh Bank and NBR • Not being able to sell to Google Store • Dialogue between Government and Google • Govt. policy to open / create / expose APIs to their application (N-ID and Voter ID) Databases for various citizen services apps • Action from Govt. needed • Govt. Patronization on advertisements on mobile phones / apps (e.g. 10% of total govt. advertisements through mobile apps. ) Saturday, December 28, 2013
  • 10. Proposed Activities… • Establishment/Infrastructure/institute - 7 Divisional Game Institute in collaboration with local partners - 64 Mobile lab establishment - Establish 64 district level training points in local institutes/universities/collages - 7 Divisional App Testing Labs Saturday, December 28, 2013
  • 11. Proposed Activities… • Mobile App/Game Development` - 2500 App Development for Government & Private Services by Industry Players to ensure World Class Quality • - 500 Enterprise application development for different industry sectors (including mobile ERP, Accounting, Monitoring & Evaluation tools etc) • - 2000 Game based on available text book materials (exercise) - 1000 General Playing Game development based on local context Saturday, December 28, 2013
  • 12. Proposed Activities… • Training & Skill Development - 500 trainer/assessor (target)Training for Teachers (CSE Department, Polytechnics, Private Institutes etc) - 10000 Mobile App Developer, Conduct one semester long course in association with local universities/institutes in 64 districts - 3000 (target) Game Animator Training, Non Technical - 3000 (target) UX Designer training, Non Technical - 2000 (target) training for App monetization, marketing, branding, management etc. Saturday, December 28, 2013
  • 13. Proposed Activities… Industry Placement/Start-up - 2000 Students Industry Placement (developer, UX, Animator) (App Developer Company will hire for at least 3 months after successful course) - 100 app developer company/entrepreneur/start-up mentoring, ensure minimum venture capital for highly committed participants, matchmaking from new developer, ux expert, content expert, animator, business manager Saturday, December 28, 2013
  • 14. Proposed Activities… • Policy/Advocacy - 100 Policy level Symposium/Workshop/Advocacy Meeting Promotion - National Level Promotion Plan to create Smart Phone/App Awareness- to promote developed app & game to target user Research: National Mobile Application Industry Road-map Expo 1 International mobile app expo • 7 Divisional expo Saturday, December 28, 2013
  • 15. Thank You Saturday, December 28, 2013