Search engine optimization is a technique used to promote website or increase visibility of website in search engine result pages(SERP). On page and Off page seo are to be done. W3 validator is used to remove html and css errors of web site.

1. What is Search Engine Optimization ?
Search engine optimization (SEO) is the process by help of which
the visibility of a website or a web page can be increased in a
search engine result pages(SERP’s).

2. SEO
On Page SEO + Off Page SEO

3. On page and Off page Optimization
ON PAGE SEO OFF PAGE SEO

4. ON PAGE SEO TECHNIQUES
• Meta Title
• Meta Tags
• Heading Tags
• Image Alt Tags
• Keywords Research
• Sitemap
• Robots.txt
• W3 validation

5. OFF PAGE SEO TECHNIQUES
• Directory Submission
• Social Bookmaking
• Forum Posting
• Blog Posting
• Blog Commenting
• Article Submission
• Press Release Submission
• PDF Submission
• PPT Submission

6. OFF PAGE SEO TECHNIQUES
• Video Submission
• Classified Adds Submission
• Wiki Link Submission

7. How Search Engine Optimization Process Work?
• Website Analysis
• Keywords Research
• Competitor Analysis
• On Page Optimization
• Off Page Optimization
• Monitoring and Reporting

8. Tools For Keywords Research
• Keyword Planner
• Word Tracker
• Keyword Discovery
• Keyword Spy

9. Social Media Marketing and Social
Media Optimization
Social Media Marketing : To gain more traffic or
visitors by help of social networking sites as
Face book, Twitter, LinkedIn and Pinterest etc.
Social Media Optimization : SMO is the part of
SEO. It generates genuine visitors on website.