Digital Marketing Services from Arrow ECS, advice and guidance on integrating digital marketing into your marketin strategy.

1. Arrow ECS Digital Marketing Services
Because the future of marketing is digital
Digital marketing now dominates the marketing mix as the way to An integrated digital strategy should
get your message across to a targeted ­audience. The speed with which consider all the following aspects:
digital communications can be created and the accuracy
with which campaign success can be measured mean that digital • Website development and analysis
now ­complements – or more often replaces – traditional ­
• earch engine optimisation and
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marketing activities. pay-per-click campaigns
Successful digital campaigns demand a combination of research, ­identification, industry • Content management
knowledge and expertise and must be focused on meeting your communications and
commercial objectives. • Social media
Mobile marketing adds another imperative. Mobile use is ­revolutionising the way professionals
­ • Email marketing
interact with one another and ­with B2B brands. According to GoMo, a Google-led initiative,
mobile use is already four times higher today than it was in 2010 and is set to grow further so • Mobile marketing
that by 2013 more people will use their mobile phones than PCs to get online.
• Tracking and Reporting
Delivering Digital Marketing
Arrow ECS has developed strong partnerships with industry experts who • eb and Mobile Development
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can help our channel partners to embrace and optimise digital ­marketing.
With extensive knowledge of the B2B industry within their specialist digital Your website is not just an online company brochure. It has potential
field, they can identify your online requirements, create and integrate to be a sophisticated digital marketing tool that enables you to present
effective digital campaigns to match your objectives and budget, and targeted solutions, services and announcements to vendors, partners and
ensure you achieve maximum ROI. customers. The navigation and functionality of the site are critical to
ensure your web traffic accesses the information you want them
• mail Marketing Solutions
E to find.
An integrated email marketing campaign should not only Your website is not just visible from a desktop. The mobile revolution now
consist of email distribution but include tracking and reporting, demands that your website is delivered to the handset with the
event management, online surveys, data processing and
systems integration. same sophisticated functionality. In 2011, 12% of Arrow ECS web traffic
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came from mobile: how much of yours comes from mobile and what do
Through this service, our established email partner will work with you to visitors see?
bring all this functionality together on one online marketing platform,
providing you with the added value of all the necessary tools to ­accelerate Oculus Design Communications, our established web partner, will focus
your email marketing strategy. on development, functionality and design to ensure you maximise on all
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web and mobile traffic.

2. • earch Engine Marketing
S • ebsite Health Checks
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Often referred to as ‘search engine optimisation’ or ‘SEO’, search Achieving search engine rankings and driving traffic to your website
engine marketing aims to ensure websites are achieving the highest are just the start of converting your web visitors into leads. You need
possible rankings within search engines. Search engine marketing to provide them with the information they are looking for, appear as an
campaigns now cover a broad spectrum of actions including ‘on-page’, authority in the industry and ensure a simple user experience across the
content, links, usability and social media – all of which should be whole website.
included when implementing SEO.
This service combines elements of search engine optimisation with
Through our digital service, we will work with you and our established comprehensive website analysis to identify any problems or barriers
agency to develop effective SEO campaigns and maximise on your within your website. Your website will be analysed from the customer’s
investment with good search engine positioning and web traffic. perspective, and includes looking at the core coding to identify any
website areas that could be costing your business sales.
To help you understand search engine marketing, your campaigns and
how you can help to optimise your website training on SEO best • nline Customer Intelligence
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practice is also available.
What do you know about your online visitors: their journey and what they
• ay-per-click (PPC) Advertising
P view and download; their reasons for seeking you out? Online customer
intelligence works by gathering deep insight into your customers’ thoughts,
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A quick solution to ensuring webpages appear on the first pages of search behaviour and online needs to enable effective customer engagement
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engines, this form of digital advertising allows users to bid for positioning programmes. This intelligence allows the analysis and interpretation of key
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under key terms within the search engines. Once created, the adverts will client behaviour to drive increased value into business development and
appear instantly and enable specific campaigns and products to receive marketing activities.
traffic. This form of advertising allows budgets to be set, click-through
rates easily monitored and effective ROI measurement. Trovus, our established online customer intelligence partner, will ­
develop the intelligence for your website to enable you to gain greater
Through this service, our established agency will build a targeted, understanding of your customers and therefore ensure you are the
managed PPC campaign to drive traffic to your web solutions. r
­ esource they are looking for.
• ocial Media Service
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Social media is now essential within the B2B market. It provides a
two-way channel not only to communicate and distribute content but also
to listen to the industry and identify trends in customer
requirements. Find out more about our service and training with the Arrow
ECS Social Media Services document.
What clients say...
“Great news, the new CP Portal site went live this weekend “I was most impressed with Oculus’ ability to translate our
and our management team here are really pleased with fairly complex requirements into a simple, intuitive design which
the outcome. Our sincere thanks to Oculus team for your delivered both rich functionality and customer-friendly
continued help and support in achieving our goals, it has been interfaces with a very professional look and feel.”
very much appreciated.”
BG Group Siemens
How much do these services cost?
All of these services rely on bespoke campaigns being created to match requirements and budgets. Costs, therefore, vary with each service and according to
the requirements of your business.
For further information
For further details on Arrow ECS Digital Marketing Services, please contact your
Arrow ECS Marketing Manager or email sarah.jackson@arrowecs.co.uk