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Jonathan MacDonald 
@jmacdonald
Growth 
Time 
Exponential 
Disruption 
Linear
Future
Fact
Reaction 
vs. 
Response
“Between stimulus and response 
there is a space. In that space is our 
power to choose our response. 
In our response lie...
Choice
Poisons
“We know 
enough”
“We’re fast 
enough”
“We’re good 
enough”
“We’re rich 
enough”
“We’re 
innovative 
enough”
“We have 
plenty of 
time”
“This isn’t 
relevant to 
me”
Disruption cascades
Signs 
Risks 
Opportunities
Discover 
Decide 
Transact 
Communicate
Behaviour
you Connection
Retail is being 
fundamentally disrupted
Investment is being 
fundamentally disrupted
Currency is being 
fundamentally disrupted
Experience is being 
fundamentally disrupted
Production is being 
fundamentally disrupted
Information is being 
fundamentally disrupted
The Value Chain is being 
fundamentally disrupted
Stages
1. Change in production, delivery & consumption
1. Change in production, delivery & consumption 
2. Low perceived threat rating
1. Change in production, delivery & consumption 
2. Low perceived threat rating 
3. Growth by network effect
1. Change in production, delivery & consumption 
2. Low perceived threat rating 
3. Growth by network effect 
4. Inflectio...
Next…
Education 
Health Care 
Finance 
Legal Services 
Manufacturing 
Logistics
Windmills
1. Elevation
Iceman
2. Planning
Hon Lik
3. Urgency
Growth 
Time 
Exponential 
Disruption 
Linear
me@jonathanmacdonald.com 
jonathanmacdonald.com 
thoughtexpansion.net
Arrow IBM MSP & ISV Jam - Jonathan MacDonald Presentation
Arrow IBM MSP & ISV Jam - Jonathan MacDonald Presentation
Arrow IBM MSP & ISV Jam - Jonathan MacDonald Presentation
Arrow IBM MSP & ISV Jam - Jonathan MacDonald Presentation
Arrow IBM MSP & ISV Jam - Jonathan MacDonald Presentation
Arrow IBM MSP & ISV Jam - Jonathan MacDonald Presentation
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Arrow IBM MSP & ISV Jam - Jonathan MacDonald Presentation

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The full presentation from Jonathan MacDonald on Elevation, Planning and Urgency from the Arrow IBM MSP & ISV Jam.

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Arrow IBM MSP & ISV Jam - Jonathan MacDonald Presentation

  1. 1. Jonathan MacDonald @jmacdonald
  2. 2. Growth Time Exponential Disruption Linear
  3. 3. Future
  4. 4. Fact
  5. 5. Reaction vs. Response
  6. 6. “Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” Viktor E. Frankl Neurologist, Psychiatrist & Holocaust Survivor
  7. 7. Choice
  8. 8. Poisons
  9. 9. “We know enough”
  10. 10. “We’re fast enough”
  11. 11. “We’re good enough”
  12. 12. “We’re rich enough”
  13. 13. “We’re innovative enough”
  14. 14. “We have plenty of time”
  15. 15. “This isn’t relevant to me”
  16. 16. Disruption cascades
  17. 17. Signs Risks Opportunities
  18. 18. Discover Decide Transact Communicate
  19. 19. Behaviour
  20. 20. you Connection
  21. 21. Retail is being fundamentally disrupted
  22. 22. Investment is being fundamentally disrupted
  23. 23. Currency is being fundamentally disrupted
  24. 24. Experience is being fundamentally disrupted
  25. 25. Production is being fundamentally disrupted
  26. 26. Information is being fundamentally disrupted
  27. 27. The Value Chain is being fundamentally disrupted
  28. 28. Stages
  29. 29. 1. Change in production, delivery & consumption
  30. 30. 1. Change in production, delivery & consumption 2. Low perceived threat rating
  31. 31. 1. Change in production, delivery & consumption 2. Low perceived threat rating 3. Growth by network effect
  32. 32. 1. Change in production, delivery & consumption 2. Low perceived threat rating 3. Growth by network effect 4. Inflection point into mainstream
  33. 33. Next…
  34. 34. Education Health Care Finance Legal Services Manufacturing Logistics
  35. 35. Windmills
  36. 36. 1. Elevation
  37. 37. Iceman
  38. 38. 2. Planning
  39. 39. Hon Lik
  40. 40. 3. Urgency
  41. 41. Growth Time Exponential Disruption Linear
  42. 42. me@jonathanmacdonald.com jonathanmacdonald.com thoughtexpansion.net

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