1. Share In The Conversation
October 30, 2010
From Software to Steel
Best Practices for Marketing
and Selling ANY PRODUCT

2. Thank you to our
sponsors:

3. Back to Basics
• What Is Your Product?
• What Are You Selling?
• Who Wants Your Product?
• Who Cares?

4. What Is Your Product? What Are You Selling?
• Business Software for B2B
Integration
• Non-Profit for to Help Cancer
Patients and Families
• Cold-Framed (Light Gauge
Steel)
• Cheese Steaks & American
Food Grill
Quality, Reputation, Service

6. Who Wants Your Product?
• Target Market
• What do they like/dislike, care about?
• What do they read?
• Where do they go?
• Who and/or what influences their buying decision?
• Business or Consumer
• Buyer and Influencer Profiles
• Traditions, Trends, Fads
• Competitors - Going Up & Down
• Where Do You Stand?
• Segmentation – Geographic, Demographic,
Psychographic, Behavior

7. Who Cares?
• You Care
• Your Customers Care
•Your Competitors Care
(maybe not in a good way though)

8. 8
People are Raving about this place!!
Just the other day one of may favorite guests
hit me with this one:
“Best Cheese Steak From Here To Philly”
You’ll Love Our Food … or it’s FREE!
www.jumpinjonnys.com

9. Thank you to our
sponsors:

10. Thank you to our
sponsors: