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Propaganda PBL
Lizbeth Lambert, Alejandro
Olivera, Alan Geifman
Propaganda Definition
“Dissemination or disclosure of information,
ideas or opinions of political, religious,
commercial, etc. character, with the intention
of someone to act in a certain way, think as
some ideas or purchase a product.”
https://docs.google.com/a/peterson.mx/file/d
/0BzJK3pDvpl5gR2F3UG5ITGw5bDg/edit
Product:
Presidential
Candidate
Results:
The candidate
won the elections
and gained
presidency
Objective:
Convince people
the candidate will
improve his
country
The product
is Enrique
Peña Nieto,
which was 1
of 4
candidates
to the 2012
mexican
presidential
elections.
In this poster it is implied that Peña Nieto is a charismatic
and capable leader. Even though this is not necessary a
true statement.
on August 31st of
2012 he was
officially named as
president of
Mexico. Also
several of his
previous staff &
acquaintances
obtained a
significant position
in government.
https://www.youtube.com/watch?v=dP3r3SP
XgKs
PROACTIV
Product: Proactiv, is a
treatment to clear and
prevent future acne
breakouts.
For example,
supposedly
Katy Perry's
apparent
secret to
success
comes from
Proactiv
Here we have
other celebrities,
for example:
Adam Levine,
Justin Bieber and
Julianne Hough.
They have a
great impact in
the fame world
such as being
role models to
other people.
As being role
models; most
fans would like to
buy the product
as them.
https://www.youtube.com/watch?v=BPEgah
hfcwo
GOT MILK
Product: Got
Milk is a
type of milk
which
promotes
giving
energy and
motivation.
The ads
show
Superman
and famous
people, so
this gets
people to buy
Got Milk
because they
believe they
will become
like the ads.
The result is that
people start
buying Got Milk
because they feel
good and
important due to
how the adds
describe and
promote people
who buy Got Milk
Relationship with the Book
The World State in Brave New World wants to
indoctrinate their citizens with the idea of
Somma being a good product. That way they
can have complete control over their citizens.
But they don’t know that, they just know that
soma is the only thing keeping them happy.
Propaganda: Ideas or Products?
Propaganda is all about selling ideas, of course, the
companies sell the products, but you may not be buying
the product, unless you get the wrong idea of it (a better
idea from what you had expected) people do buy it
because propaganda gets the ideas in people’s heads.
Almost all the times about how the product is better or
how a celebrity uses it and feels happy with it, other
times is to harm the product so people stop buying it.
Materialism
Most of the times propaganda shows people being happy with the
product. This is called materialism, making you believe that a physical
object or material makes you happy, which sometimes it does, but
propaganda exaggerates so much that it becomes fake.
Materialism is the main thing in which propaganda is based, due to the
fact that without products, there can’t be any type of persuasion for
them.
And yeah, maybe you like a product for how you see it on
advertisement, and at the same time think that if you buy it you won’t
like it. It’s obviously more important what you think, but propaganda
says it doesn’t, because according to advertisement everybody who
buys the product ends up happy: fake idea.
The objective is to understand the concept of what
propaganda is and how it is applied in real life, of how it
should be and of how it is in Brave New World.
In conclusion, propaganda is the phenomena of selling
fake ideas, not for what the product really is. Making
people believe a certain point of view which may or may
not be true. Propaganda helps companies and people
generally to sell something, this is really useful because
propaganda is the connection between the product
(thing, idea or person) and the buyers, which is actually
Conclusion

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Propaganda (bnw)

  • 1. Propaganda PBL Lizbeth Lambert, Alejandro Olivera, Alan Geifman
  • 2. Propaganda Definition “Dissemination or disclosure of information, ideas or opinions of political, religious, commercial, etc. character, with the intention of someone to act in a certain way, think as some ideas or purchase a product.”
  • 4. Product: Presidential Candidate Results: The candidate won the elections and gained presidency Objective: Convince people the candidate will improve his country
  • 5. The product is Enrique Peña Nieto, which was 1 of 4 candidates to the 2012 mexican presidential elections.
  • 6. In this poster it is implied that Peña Nieto is a charismatic and capable leader. Even though this is not necessary a true statement.
  • 7. on August 31st of 2012 he was officially named as president of Mexico. Also several of his previous staff & acquaintances obtained a significant position in government.
  • 10. Product: Proactiv, is a treatment to clear and prevent future acne breakouts.
  • 12. Here we have other celebrities, for example: Adam Levine, Justin Bieber and Julianne Hough. They have a great impact in the fame world such as being role models to other people. As being role models; most fans would like to buy the product as them.
  • 15. Product: Got Milk is a type of milk which promotes giving energy and motivation.
  • 16. The ads show Superman and famous people, so this gets people to buy Got Milk because they believe they will become like the ads.
  • 17. The result is that people start buying Got Milk because they feel good and important due to how the adds describe and promote people who buy Got Milk
  • 18. Relationship with the Book The World State in Brave New World wants to indoctrinate their citizens with the idea of Somma being a good product. That way they can have complete control over their citizens. But they don’t know that, they just know that soma is the only thing keeping them happy.
  • 19. Propaganda: Ideas or Products? Propaganda is all about selling ideas, of course, the companies sell the products, but you may not be buying the product, unless you get the wrong idea of it (a better idea from what you had expected) people do buy it because propaganda gets the ideas in people’s heads. Almost all the times about how the product is better or how a celebrity uses it and feels happy with it, other times is to harm the product so people stop buying it.
  • 20. Materialism Most of the times propaganda shows people being happy with the product. This is called materialism, making you believe that a physical object or material makes you happy, which sometimes it does, but propaganda exaggerates so much that it becomes fake. Materialism is the main thing in which propaganda is based, due to the fact that without products, there can’t be any type of persuasion for them. And yeah, maybe you like a product for how you see it on advertisement, and at the same time think that if you buy it you won’t like it. It’s obviously more important what you think, but propaganda says it doesn’t, because according to advertisement everybody who buys the product ends up happy: fake idea.
  • 21. The objective is to understand the concept of what propaganda is and how it is applied in real life, of how it should be and of how it is in Brave New World. In conclusion, propaganda is the phenomena of selling fake ideas, not for what the product really is. Making people believe a certain point of view which may or may not be true. Propaganda helps companies and people generally to sell something, this is really useful because propaganda is the connection between the product (thing, idea or person) and the buyers, which is actually Conclusion