1. Advertising Signage Concession: Laqshya
October 18th 2007 Hyderabad
Signage Design Summary

2. Design concept: key elements
• Airport Brand Identity
• Creation of symbolic value
• Maximise sign values and visual impact
• Modern and high tech
• City vibrancy, colour and excitement
• Integration with the airport landscaping and architectural theme
• Flexibility and expandability

3. Design concept Generation

4. Types of sign
External
‘landmark’ sign modular sign
1.Unipole sign
2.Fabric sail
3.Gantry sign
4.High mast
6. Car park pole
7. Campaign display

5. Types of sign ‘Theme’ sign modular sign
1.Icon ribbon
2.LED cube stack
3.Feature wall
4. Integrated sign
5. Wall mount (flush)
6. Free standing unit
7. Integrated utility furniture
PTB

6. The Temple Leaf 6sheet actual mockup

7. The Waves 6sheet mockup

8. The Final Designs

9. TEMPLE LEAF

13. Main Temple Leaf 12 Sheet FSU - PTB

14. Main Temple Leaf DS Sheet FSU - PTB

15. Main Temple Leaf 6 Sheet FSU - PTB

16. Main Temple Leaf 6 Sheet FSU - PTB

17. Main Temple Leaf 6 Sheet FSU - PTB

18. FAMILY 3
Unique Wave 6 Sheet FSU - PTB

19. FAMILY 6
Main External Flagpole

20. FAMILY 6
Main External Flagpole

21. FAMILY 6
Main External Unipole – 16 Nos

22. FAMILY 6
Main External Unipole – 16 Nos

23. External Portrait signs

24. WAVE
Unique External Unipole – 2 Nos

25. DESIGN OPTIONS
Temple leaf Main Wall Mounted Design

26. DESIGN OPTIONS
Temple leaf Main Wall Mounted Design

27. FAMILY 3
Curved Special Wall Mounted Design

28. DESIGN OPTIONS
Special Wall Mounted Design

29. Curved Special Wall Mounted Design

30. 3D Walkthrough photomontage

31. 3D Walkthrough photomontage

32. 3D Walkthrough photomontage