My very first product launch presentation in my Marketing course. The idea of a product was to e generated by us .We had to come up with a new invention among products n had to link it with some welknown co. like here i have used 'Johnson & Johnson'. i kno av mademany mistakes in it but i gave it a try atleast ....

1. Noor-ul-ain Saneea Hirani Shabir Ahmed Ain-ul-Hassan 12/11/2009

6. 12/11/2009 MARKET SEGMENTATION SL.# CATAGORY SEGMENTS REASON FOR SELECTION 1. Geographical Pakistan (karachi) Liquid eyesed by Johnson and Johnson says To make people healthier and safer is at the heart of our company’s giving. Simply it’s for everyone and anyone. 2. Gender Female, male Female mostly attending parties , normaly university and college girls People having weak eye sight 4. Age Group not certain Health and protection is our motto. Therefore age factor does not matter as long as you are comfortable. Surely it’s free of side effects. 5. Income Level With today’s new technology many people can successfully use liquid eyesed.Great service plus great price. The difference is real. 6. Religion all Johnson and Johnson are among the worlds most popular brands. there is no segmentation on the basis of religion, as it is for everyone

14. 12/11/2009 Thank you