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Marketing strategy mattel inc.
1.
DESCRIPTIVE DIAGNOSIS OF
INTERNATIONAL MARKETING STRATEGY OF MATTEL INC. Angie E. Lozano Edgar L. Medina Heidy M. Cervera Leidy J. Triana Mauricio J. Martinez
2.
MATTEL INC.
3.
4.
Product Portfolio PRODUCT PORTFOLIO
5.
6.
Selected Product
7.
www.barbie.com
8.
www.barbie.cn
9.
www.fulla.com
10.
Product Description
11.
Product Description
12.
Product Description
13.
CORPORATE IDENTITY
14.
15.
16.
17.
SEGMENTATION
18.
SEGMENTATION
19.
SEGMENTATION
20.
SEGMENTATION
21.
PROMOTION &
DISTRIBUTION STRATEGIES
22.
PROMOTION &
DISTRIBUTION STRATEGIES
23.
PROMOTION &
DISTRIBUTION STRATEGIES
24.
PROMOTION &
DISTRIBUTION STRATEGIES
25.
THANKS FOR PAY
ATTENTION!
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