Marketing strategy mattel inc.

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Marketing Strategy in China, Egypt & USA

Marketing Strategy in China, Egypt & USA

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  • 1. DESCRIPTIVE DIAGNOSIS OF INTERNATIONAL MARKETING STRATEGY OF MATTEL INC.
    Angie E. Lozano
    Edgar L. Medina
    Heidy M. Cervera
    Leidy J. Triana
    Mauricio J. Martinez
  • 2. MATTEL INC.
  • 3.
  • 4. Product Portfolio
    PRODUCT PORTFOLIO
  • 5.
  • 6. Selected Product
  • 7. www.barbie.com
  • 8. www.barbie.cn
  • 9. www.fulla.com
  • 10. Product Description
  • 11. Product Description
  • 12. Product Description
  • 13. CORPORATE IDENTITY
  • 14.
  • 15.
  • 16.
  • 17. SEGMENTATION
  • 18. SEGMENTATION
  • 19. SEGMENTATION
  • 20. SEGMENTATION
  • 21. PROMOTION &
    DISTRIBUTION 
    STRATEGIES
  • 22. PROMOTION &
    DISTRIBUTION 
    STRATEGIES
  • 23. PROMOTION &
    DISTRIBUTION 
    STRATEGIES
  • 24. PROMOTION &
    DISTRIBUTION 
    STRATEGIES
  • 25. THANKS FOR
    PAY ATTENTION!