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Marketing strategy mattel inc.
 

Marketing strategy mattel inc.

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Marketing Strategy in China, Egypt & USA

Marketing Strategy in China, Egypt & USA

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    Marketing strategy mattel inc. Marketing strategy mattel inc. Presentation Transcript

    • DESCRIPTIVE DIAGNOSIS OF INTERNATIONAL MARKETING STRATEGY OF MATTEL INC.
      Angie E. Lozano
      Edgar L. Medina
      Heidy M. Cervera
      Leidy J. Triana
      Mauricio J. Martinez
    • MATTEL INC.
    • Product Portfolio
      PRODUCT PORTFOLIO
    • Selected Product
    • www.barbie.com
    • www.barbie.cn
    • www.fulla.com
    • Product Description
    • Product Description
    • Product Description
    • CORPORATE IDENTITY
    • SEGMENTATION
    • SEGMENTATION
    • SEGMENTATION
    • SEGMENTATION
    • PROMOTION &
      DISTRIBUTION 
      STRATEGIES
    • PROMOTION &
      DISTRIBUTION 
      STRATEGIES
    • PROMOTION &
      DISTRIBUTION 
      STRATEGIES
    • PROMOTION &
      DISTRIBUTION 
      STRATEGIES
    • THANKS FOR
      PAY ATTENTION!