Marketing strategy mattel inc.

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Marketing Strategy in China, Egypt & USA

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Marketing strategy mattel inc.

  1. 1. DESCRIPTIVE DIAGNOSIS OF INTERNATIONAL MARKETING STRATEGY OF MATTEL INC.<br />Angie E. Lozano<br />Edgar L. Medina<br />Heidy M. Cervera<br />Leidy J. Triana<br />Mauricio J. Martinez<br />
  2. 2. MATTEL INC.<br />
  3. 3.
  4. 4. Product Portfolio<br />PRODUCT PORTFOLIO<br />
  5. 5.
  6. 6. Selected Product<br />
  7. 7. www.barbie.com<br />
  8. 8. www.barbie.cn<br />
  9. 9. www.fulla.com<br />
  10. 10. Product Description<br />
  11. 11. Product Description<br />
  12. 12. Product Description<br />
  13. 13. CORPORATE IDENTITY<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. SEGMENTATION<br />
  18. 18. SEGMENTATION<br />
  19. 19. SEGMENTATION<br />
  20. 20. SEGMENTATION<br />
  21. 21. PROMOTION &<br /> DISTRIBUTION <br />STRATEGIES<br />
  22. 22. PROMOTION &<br /> DISTRIBUTION <br />STRATEGIES<br />
  23. 23. PROMOTION &<br /> DISTRIBUTION <br />STRATEGIES<br />
  24. 24. PROMOTION &<br /> DISTRIBUTION <br />STRATEGIES<br />
  25. 25. THANKS FOR<br />PAY ATTENTION!<br />

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