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Implementing Google Analytics on a Drupal site
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- Slide 1: S caling Drupal Implementing Google Analytics
- Slide 2: S tarting Point • Drupal 5.2 • Google Analytics • AWStats
- Slide 3: Drupal Google A nalytics Module • Not updated in a timely fashion when GA js is updated • Not recommended!
- Slide 4: Recommended Implementation • Load GA js on all pages via template file • Invoke GA js as low as possible on each page • Reporting results tweak – Move GA js to web server – Load GA js from web server – Invoke GA js as high as possible on each page
- Slide 5: Implementation V alidation • AWStats – Configure to generate accurate page view counts e.g. exclude xmlrpc.php, *.js, *.css, etc – May be higher than GA number, because of: • Visitors that bounce from the site before the GA script runs • Visitors that disable js and cookies
