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Implementing Google Analytics on a Drupal site

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Implementing Google Analytics on a Drupal site

  1. 1. Scaling Drupal Implementing Google Analytics
  2. 2. Starting Point <ul><li>Drupal 5.2 </li></ul><ul><li>Google Analytics </li></ul><ul><li>AWStats </li></ul>
  3. 3. Drupal Google Analytics Module <ul><li>Not updated in a timely fashion when GA js is updated </li></ul><ul><li>Not recommended! </li></ul>
  4. 4. Recommended Implementation <ul><li>Load GA js on all pages via template file </li></ul><ul><li>Invoke GA js as low as possible on each page </li></ul><ul><li>Reporting results tweak </li></ul><ul><ul><li>Move GA js to web server </li></ul></ul><ul><ul><li>Load GA js from web server </li></ul></ul><ul><ul><li>Invoke GA js as high as possible on each page </li></ul></ul>
  5. 5. Implementation Validation <ul><li>AWStats </li></ul><ul><ul><li>Configure to generate accurate page view counts e.g. exclude xmlrpc.php, *.js, *.css, etc </li></ul></ul><ul><ul><li>May be higher than GA number, because of: </li></ul></ul><ul><ul><ul><li>Visitors that bounce from the site before the GA script runs </li></ul></ul></ul><ul><ul><ul><li>Visitors that disable js and cookies </li></ul></ul></ul><ul><ul><ul><li>Misc </li></ul></ul></ul>
  6. 6. Setting up a GA account <ul><li>Register at </li></ul><ul><li>Add GA js to pages </li></ul><ul><li>GA can take up to 24 hours for data to populate at first *and* thereafter </li></ul>
  7. 7. Extending your analytics <ul><li>GA User Defined Segments </li></ul><ul><ul><li>Anonymous vs. registered vs. other </li></ul></ul><ul><li>GA Benchmarking </li></ul><ul><li>Google Webmaster Tools </li></ul><ul><li>CrazyEgg, Quantcast, Alexa, Etc </li></ul><ul><li>Voxant - video </li></ul><ul><li>Clearspring - widgets </li></ul>
  8. 8. Analytics Highpoints <ul><li>Pages per visit 5+ good, 10+ great </li></ul><ul><li>Time on site 5 minutes+ good, 10 minutes+ great </li></ul><ul><li>Bounce rate < 30% fantastic, 30% - 50% good, 50% - 70% room for improvement, 70%+ something is wrong </li></ul><ul><ul><li>Bounce rate under 5% means you have a fantastic site or something is wrong, under 1% something is definitely wrong </li></ul></ul>
  9. 9. Summary <ul><li>Always validate Google Analytics numbers </li></ul><ul><li>There is no such thing as a free lunch </li></ul><ul><li>Google Analytics is great at some point(s) in a company’s lifecycle, but eventually you’ll need to move to commercial tools </li></ul><ul><li>Test in multiple browsers to make sure the GA placement is optimal </li></ul><ul><li>When adding javascript to pages retest GA functionality </li></ul>
  10. 10. Contact <ul><li>Arman Anwar, Director of Systems Development </li></ul><ul><li>[email_address] </li></ul><ul><li>Marc Benton, Director of Product Development </li></ul><ul><li>[email_address] </li></ul><ul><li>Andy Forbes, CTO </li></ul><ul><li>[email_address] </li></ul>

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