The Importance of Quality Assurance in Content Strategy
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To be a successful brand today consistent quality is key! This deck outlines some of the reasons why you should be taking quality seriously in order for your business to succeed.
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The Importance of Quality Assurance in Content Strategy
- 1. B Y A N D R E S A R I A S The Importance of Quality
- 2. Why Quality? Because it’s hard
- 3. Quality is Often Taken for Granted
- 4. Because I Love it!
- 5. What is Quality? You know it when you see it
- 6. Quality is Excellence Separate yourself from the average
- 7. Quality is Trust Good stuff leads to good things!
- 8. Quality Leads to Success The Rock knows
- 10. How do we Implement Quality? GORE-TEX Donna Purner
- 11. How do we Maintain Quality? Create a Quality Assurance Process!
- 12. How do we use Quality Assurance Effectively? QA is a team sport!
- 13. Don’t Leave QA for Last QA should be involved in every step of the project
- 14. Don’t cut QA!
- 15. The Cost of Bad Quality
- 16. The Cost of Bad Quality
- 17. The Cost of Bad Quality
- 18. A Challenge! Whatever you do next, focus on quality!
- 20. Final Thoughts
Editor's Notes
- Hello My name is Andres Arias, call me Andy, I am a QA here at laneterralever and I will be talking about quality and why it’s so awesome
- Quality is not something easily achieved. It is a difficult to both create quality and maintain it and I have a passion for doing work that I can be proud of
- Quality is easy to take for granted. You can simply take your phone as an example. If it takes just a few seconds longer to load a page you get angry without thinking about how much work went into making the experience… So many of the things we use everyday are exceptional and we’ve grown numb to the work that goes into that
- Something like this drives me crazy I have a passion for quality and I’d like to share that with you, and hopefully by the end you will appreciate and think about quality and how it can help you Also Job security
- Makes the experience of interacting with or using your [insert anything here] better EXPERIENCE
- Separates the average from the truly exceptional. When you see something or interact with something that is high quality the experience is exceptional and you feel Kobe feels FEEL HOW KOBE FEELS
- Trust builds loyalty and allows you to grow. Trust is not easily earned and once you have it you will have a following.
- With continued excellence, and the trust that comes with it, we can achieve success
- Which car would you rather have? Look at the reputation that Mercades hasa – consistently putting out HIGH quality work, they are trusted
- One client I have worked with is GORE-TEX® which makes the best weatherproof fabrics on the market, and yet they take no shortcuts when it comes to continuing that excellence. PASSION
- This process should have it’s own team to uphold the standards and execute that process
- QA is a team sport you cannot have the QB and recievers blocking QA should be not be done by the person doing the work (most of the time)
- The more context given before testing the better the testing will be
- When working under pressure it can be easy to justify cutting out QA Don’t do this! You are cheating yourself and your users.
- Cost sales, reputation, credibility,
- Think about when you apply for a job you go over your resume several times.
- This is the high end of the spectrum, 4 million cars were recalled. People died. We don’t deal with this level of risk but we should learn from this
- No matter what you do next put an emphasis on doing the highest quality product you can
- If you take the challenge seriously you will see a sustained change that will produce higher quality, more rewarding, more successful work
- Quality will lead you to success Implement some sort of QA process