InternetmarketingSocial mediaKom verder. Saxion. Andreas van der Weijde firstname.lastname@example.org
Kom verder. Saxion. Today- Social media impact- How to start a social media campaign- Usability- Conversion optimization
Kom verder. Saxion. Spain and social media• Number 1 in EU – Social media users• 76% of the internet users have a social media account• Facebook most popular – 12 million users• Tuenti – 8 million users Source :http://www.20minutos.es/noticia/934596/0/menores/redes/sociales/
Kom verder. Saxion. Facts• 52 billion euro - Last two months online sale Europe - (1.8 billion Spain)• 16 million –Twitter’s most followed user @ladygaga .• 800 million – Have a Facebook account• 35 hours– that is being uploaded through Youtube every minute.• 186 – The amount of videos that the average user looks at per month (USA) Source: Royal Pingdom
Kom verder. Saxion. Social media is not…• A goal• To cover your real identity
Kom verder. Saxion.Start with formulating goals• Which goals do you have? – More profit? – Image improvement? – New employees? – Awareness? – Needs of your customers?
Kom verder. Saxion. What’s your online ambition? Innovate Create Develop a Social media Facilitate appStart your own forum Participate Start your own React discussionDiscuss several times Observe React on postingsJust watch Source: Social Media Ambition Model – Verdoold en Frijlink (2009)
Kom verder. Saxion. What is your online focus?
Kom verder. Saxion. Choose your channels and possibilities
Kom verder. Saxion. The conversation prism Bron: http://www.theconversationprism.com/
Kom verder. Saxion. How do you use the channels? Content Conversation Appreciation Conversion Source: Content to conversion, Budeco 2010
Kom verder. Saxion. Pick social media themes• Subjects – Activitities – News, etc.
Kom verder. Saxion.Pick your social media keywords Source: http://www.socialmediacheck.nl/valencia
Kom verder. Saxion. Schedule your channels Hoeveelheid Content Daily Tweet, Facebook Post, Reaction Weekly Blog posts, Events Monthly Video, Podcast, newsletter, case Quarter Video (series), Whitepaper