Understanding Enterprise Mobility
Market

Vaidas Bielinis
Samsung Electonics Baltics
Samsung Today
Samsung Electronics Baltics
Established in 2008 [1999]
Employees: 144 people
Revenue: 357 mio. USD in 2012

3
ENTERPISE MOBILITY MARKET
INSIGHTS

4
4
ENTERPRISE MOBILITY IS THE TREND TOWARD A SHIFT IN WORK HABITS

• Mobile Employees
•

Enablement through BYOD and COPE

• ...
BYOD VS. COPE

BYOD
Model

IT

COPE

Employees take their personal
device to work connecting to
corporate resources

Allow...
ENTERPRISE MOBILITY ESSENTIAL REQUIREMENTS AND BENEFITS

7
THE ENTERPRISE MOBILITY MARKET WILL DOUBLE OVER THE
NEXT FOUR YEARS
Enterprise Mobility Shipments
(Smartphones, mobile pho...
SMARTPHONES HAVE THE LARGEST SHARE WHILST TABLETS
ARE DRIVING GROWTH
Enterprise Mobility Shipments
(Smartphones, mobile ph...
EMAIL REMAINS THE FIRST MOBILE REQUIREMENT…
Mobile requirements: “Must Have”

Mobile requirements – “Wish List”

1

Email
...
…BUT MOBILE ACCESS TO BUSINESS APPS IS INCREASING
 Collaboration, File Sharing and Video Conferencing
apps are increasing...
“MUST HAVE” APPS VARY BY COMPANY SIZE
Small Businesses

Medium Businesses

Large Businesses

Video calls and Collaboration...
KEY TAKEAWAYS

Consumers are playing an increasingly influential role in enterprise
mobility decisions.

The rise of BYOD ...
ADDRESSING ENTERPRISE MOBILITY NEEDS
Samsung Enterprise Mobility Partner ecosystem:

•

Teaming up to Address Customer Nee...
THANK YOU!
감사합니다

PALDIES!

ENTERPRISE
MOBILITY

15
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DSS ITSEC 2013 Conference 07.11.2013 - SAMSUNG -Understanding the European Enterprise Mobility market

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Presentation from one of the remarkable IT Security events in the Baltic States organized by “Data Security Solutions” (www.dss.lv ) Event took place in Riga, on 7th of November, 2013 and was visited by more than 400 participants at event place and more than 300 via online live streaming.

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  • Enterprise mobility is the trend toward a shift in work habits, with more employees working out of the office and using mobile devices and cloud services to perform business tasks.The term refers not only to mobile workers and mobile devices, but also to the mobility of corporate data. An employee may upload a corporate presentation from his or her desktop PC to a cloud storage service, then access it from a personal iPad to show at a client site, for example.
  • Enterprise mobility is the trend toward a shift in work habits, with more employees working out of the office and using mobile devices and cloud services to perform business tasks.The term refers not only to mobile workers and mobile devices, but also to the mobility of corporate data. An employee may upload a corporate presentation from his or her desktop PC to a cloud storage service, then access it from a personal iPad to show at a client site, for example.
  • …but Mobile access to business apps is increasing
  • DSS ITSEC 2013 Conference 07.11.2013 - SAMSUNG -Understanding the European Enterprise Mobility market

    1. 1. Understanding Enterprise Mobility Market Vaidas Bielinis Samsung Electonics Baltics
    2. 2. Samsung Today
    3. 3. Samsung Electronics Baltics Established in 2008 [1999] Employees: 144 people Revenue: 357 mio. USD in 2012 3
    4. 4. ENTERPISE MOBILITY MARKET INSIGHTS 4 4
    5. 5. ENTERPRISE MOBILITY IS THE TREND TOWARD A SHIFT IN WORK HABITS • Mobile Employees • Enablement through BYOD and COPE • Mobile Devices • Mobile (Corporate) Data 5
    6. 6. BYOD VS. COPE BYOD Model IT COPE Employees take their personal device to work connecting to corporate resources Allow employees to put personal data on a corporate liable work device - Shift costs to employee - No responsibility for maintenance Employee - Use device of choice - Improved efficiency, productivity and satisfaction - Select preferred devices - Select cost-sharing model - Devices kept up-to-date by IT - Have support of IT 6
    7. 7. ENTERPRISE MOBILITY ESSENTIAL REQUIREMENTS AND BENEFITS 7
    8. 8. THE ENTERPRISE MOBILITY MARKET WILL DOUBLE OVER THE NEXT FOUR YEARS Enterprise Mobility Shipments (Smartphones, mobile phones and tablet PCs, Europe, 2012-16) Units (M) 110  Total European enterprise market for smartphones, mobile phones and tablet PCs is 49M units (2012) 100 90 80 4-Yr CAGR: 20.4% 70 60 105.1 50 87.9  Expected to grow by 214% over next 4 years and reach 105M units by 2016 40 72.8 30 59.3 49.2 20 10 0 2012 Source: Canalys European BYOD Market Landscape Analysis (April 2013) 2013 2014 2015 2016 8
    9. 9. SMARTPHONES HAVE THE LARGEST SHARE WHILST TABLETS ARE DRIVING GROWTH Enterprise Mobility Shipments (Smartphones, mobile phones and tablet PCs, Europe, 2012-16) Units (M)  Smartphone comprises largest share (66% in 2012) 110 105 M 100 87M 90 42% 80 37% 70 59M 60  Tablet is highest 50 growth category with 40 36% 4-Yr. CAGR 36.3% 73M 49M 26% 29% 33% 1% 2% -25.5% 3% 30 5% 8% 20 66% 66% 64% 61% 57% 16.3% 10  Mobile phones are 0 declining, possibly due 2012 2013 Smartphone 2014 2015 Mobile phone 2016 4-Yr CAGR Tablet PCs to replacement with smartphones Source: Canalys European BYOD Market Landscape Analysis (April 2013) 9
    10. 10. EMAIL REMAINS THE FIRST MOBILE REQUIREMENT… Mobile requirements: “Must Have” Mobile requirements – “Wish List” 1 Email 1 Faster access to content 2 Calendar and Contacts 2 More stable access to content 3 Voice and Text 3 Work Flow optimisation 4 VPN Access 4 Improved data security 5 Collaboration and File Sharing Apps 6 Social Media (esp. Twitter) 7 CRM apps 8 Navigation Source: KAE Enterprise Mobility ITDMs Research (April 2013) 10
    11. 11. …BUT MOBILE ACCESS TO BUSINESS APPS IS INCREASING  Collaboration, File Sharing and Video Conferencing apps are increasingly being used when mobile.  Integration with the business’ CRM solution is considered key when selecting mobile devices and preferred OS. An increasing number of companies are moving to cloud based solutions.  A trend towards using apps from the consumer sphere is also visible through increasing usage of social media, navigation and productivity apps across enterprise devices, smartphones in particular Source: KAE Enterprise Mobility ITDMs Research (April 2013) 11
    12. 12. “MUST HAVE” APPS VARY BY COMPANY SIZE Small Businesses Medium Businesses Large Businesses Video calls and Collaboration Apps Social Media Apps Navigation and Travelling Apps File sharing and note taking Cloud based enterprise tools Source: KAE Enterprise Mobility ITDMs Research (April 2013) Logos indicate the most popular apps mentioned by ITDMs. Arrows indicate the size of businesses considering these must have apps 12
    13. 13. KEY TAKEAWAYS Consumers are playing an increasingly influential role in enterprise mobility decisions. The rise of BYOD is not just impacting device use in the enterprise. Apps and cloud tools from the consumer space are also being increasingly used. ITDMs needs also vary by vertical: From Security and compliance with regulation to sales and workflow or data access automation. ITDMs express strong interest for security. Samsung KNOX™ appeals to those looking to implement BYOD soon. 13
    14. 14. ADDRESSING ENTERPRISE MOBILITY NEEDS Samsung Enterprise Mobility Partner ecosystem: • Teaming up to Address Customer Needs and Maximize Opportunities • Combining wide variety of Devices and Partner Solutions • Providing key security solutions to address major platform challenges 14
    15. 15. THANK YOU! 감사합니다 PALDIES! ENTERPRISE MOBILITY 15

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