This document discusses how businesses are undergoing digital transformation in the "age of enterprise transformation." It notes that 25% of businesses will fail to make the shift to digital and lose their market position. It advocates for a new style of business that creates new outcomes from apps, data and experiences. It also discusses how organizations can empower their workforce through digital workplace productivity, harness data to drive business outcomes, protect their digital enterprises from security threats, and transform their infrastructure to a hybrid model. The overall message is that digital transformation is disrupting every industry and businesses need to partner with HP to help navigate this new digital era.

1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The Age of Enterprise
Transformation
Marisa Felipe
Directora General Operaciones HP Enterprise Services, Sur de
Europa.
31 de Agosto, 2015

2. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
In the Ideal Economy, anyone can change the world
Smart Cities shift behaviors
of business and citizens
so that cities can develop
more sustainably
Connectivity and location-­
based services are turning
the car into the ultimate
smart device
25% of businesses will miss
the shift to digital and lose
market position
Every
business is a
digital business
Disrupting
every industry
Digital
everything…
everywhere,
every day,
everyone
connected

3. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Time to value is priority #1
Time
Today
Idea
Value
Value
$
Tomorrow
Continuous
value
creation
$
Time
Value

4. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thriving in the Idea Economy requires a
New Style of Business
Create new outcomes
from apps, data
and experiences
Contextually-­aware
and predictive
Proactively manage
all forms of risk
Hyper-­connected
workplace and ecosystem
The New Style
of Business

5. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Maximizing Value
From Your
Apps & Data
Your enterprise needs to comply with the new style of
business
Protect
your digital
enterprise
Enable
workplace
productivity
Empower
the data-­driven
organization
Transform
to a hybrid
infrastructure

6. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Transform to a hybrid infrastructure
Transform
Provide the on-­demand
foundation for 100% of the
apps and workloads that
power your enterprise

7. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
A new breed of apps power the New Style of Business
2020
100 Billion
connected devices
7.6 Billion
world population
1 Trillion
applications

8. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Optimizing your apps in a hybrid world will be a journey
Enable
Business
Solutions
Deploy & Manage
Private Cloud with
traditional apps
Extend & Modernize
with new cloud native
applications
Broker Cloud
Services across
multiple clouds
Accelerating IT
& Operations
Converge and
Virtualize
Transform App
& Service
Delivery
Automate &
Orchestrate

9. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Make leaps,
not steps, to hybrid
• Let business processes be your guide
• Match each workload to the right platform
• Drive a greater alignment between IT and the
business
• Automate & orchestrate to scale and remove cost

10. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Protect your digital enterprise
Proactively protect the
interactions between users,
applications and data across
any location or device
Protect

11. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Hyper-­connected
sensors and
devices
create new
exposures
Cost and
complexity
of data protection
Massive data
growth
from multiple
sources
External disasters
& internal failures
Mobile and cloud
dissolve the
“perimeter”
Sophisticated
cyber attacks
Our digital world is radically changing the risk
landscape

12. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
It’s not a matter of if,
it is a matter of when
a breach will occur
• Cure costs 10x that of prevention
• Manage risk, because you can’t eliminate it
• Bad guys are growing up so think like a bad guy
• Breaches are not events, they are processes

13. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Empower the Data-­Driven Organization
Empower
Harness 100% of your data,
regardless of source or scale
to drive superior business outcomes

14. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Data fuels the New Style of Business
VOLUME OF DATA
Human
data
Machine
data
Business
data
TIME
Technology
& skills gap
Data
Big Data shift
Data centers
Photo sharing
Mobile apps
Wearable devices
Social networking
Internet of things
Sensors

15. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Enterprise realize only 10–15% of the
expected value on their big data
investments
• Modernize Business Intelligence
• Align big data with business use cases and processes
• Adapt the organization and bring talent

16. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Enable workplace productivity
Enable Deliver experiences
that empower employees
and customers
to create better outcomes

17. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The digital workplace
is everywhere
• App-­assisted engagement
• Constant collaboration
• Rising automation
• Virtual offices
Users expect personal,
contextual and secure
experiences

18. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Workplace Productivity:
“… where employees
demand a seamless
switch between
computing and
communicating.”
Gartner
“We save nearly
$50M annually by
having unassigned
seating for
employees.”
GlaxoSmithKline
“Optimizing 100
workspaces can
save $1M+ a
year.”
Gartner
From Cubes and Square Footage to Collisionable Moments

19. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Random acts of mobility
will not deliver a significant
shift in productivity
• Be user first
• Make the full experience stack performance
ready
• Improve user experience constantly, not
episodically

20. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Your ideas, your outcomes, your way
Transform your way
Applications · Infrastructure · Data Center · Business
Support your way
Any app · Any hardware · Any where in the world
Open your way
Your partner · Your cloud · Your tools · Your apps
HP wants to be your
partner in helping you to
enter
The Age of Enterprise
Transformation

21. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Enterprise Services
Speaker’s name / Day/ Month, 2012
GRACIAS